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Success of Shopping Malls in Australia Assignment PDF

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Added on  2021-06-17

Success of Shopping Malls in Australia Assignment PDF

   Added on 2021-06-17

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The Success of Shopping Malls in Australia 1THE SUCCESS OF SHOPPING MALLS IN AUSTRALIA: WESTFIELD GARDEN CITYNameCourseTutorInstitutional AffiliationCityDate
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The Success of Shopping Malls in Australia 2Table of Contents1.0 INTRODUCTION.................................................................................................................................31.1 Background of the Research Problem................................................................................................42.0 MANAGEMENT PROBLEM...............................................................................................................43.0 LITERATURE REVIEW......................................................................................................................53.1 Factors That Influence the Success of Shopping Malls......................................................................54.0 RESEARCH DESIGN...........................................................................................................................74.1 Research Design and Justification.....................................................................................................84.2 Sources of Data.................................................................................................................................94.3 Conceptualization and Measurement of Data....................................................................................94.4 Data Collection.................................................................................................................................94.5 Data Analysis...................................................................................................................................105.0 ETHICAL ISSUES AND LIMITATIONS OF THE PROPOSED RESEARCH.................................115.1 Ethical Issues...................................................................................................................................115.2 Limitations.......................................................................................................................................116.0 PROPOSED TIME FRAME AND BUDGET OF THE RESEARCH.................................................126.1 Gantt chart......................................................................................................................................12References.................................................................................................................................................13
Success of Shopping Malls in Australia Assignment PDF_2
The Success of Shopping Malls in Australia 3The Success of Shopping Malls in Australia: Westfield Garden City1.0 INTRODUCTIONAbout 24 shopping malls are opened each year in Australia. Existing shopping malls havealso continued to grow and expand through redevelopments (Voyce 2017). Therefore, the relevance of the research problem is given by the rapid development and expansion of shopping malls in Australia. The best illustration of the success of shopping malls in Australia is Westfield Garden City mall. Since its opening in October 1971, Westfield Garden City mall has continued to grow and expand. It is therefore essential to look at the factors that influence the success of shopping malls in Australia (Voyce 2017).While malls in countries like the United States are struggling, there has been continued development and expansion of shopping malls in Australia. For instance, no major shopping mallhas been opened in the United States for the last three years (Voyce 2017). Some people are speculating that the last mall in the United States has been built. Therefore, it is essential to look at the factors that have led to the success of shopping malls in Australia in a way that other countries including the United States are envying.Also, with the growth of the middle class, the relationship between pleasure and consumption has grown. Finally, digital transformations and e-commerce have reshaped the expectations of consumers. Consumers now expect shopping malls also to provide entertainment experiences. With these trends across the globe, there is need to rethink ways in which malls can be made successful. Looking at the factors influencing the success of malls in Australia is vital ifthe development and expansion of malls are to be sustained.
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The Success of Shopping Malls in Australia 41.1 Background of the Research ProblemA shopping mall can be defined as a building or many buildings creating a complex of shops that represent merchandisers, with walkways that are interconnected enabling visitors to walk across units (Voyce 2017). Since its opening in 1971, Westfield Garden City mall has continued to expand and grow. For instance, the year 2014 saw the expansion of the mall when Myer department store, Target department store, and Aldi supermarket were added to the shopping mall. About 100 specialty stores and a market precinct were also added in the same year (Voyce 2017). The continued expansion of the Westfield Garden City mall creates the need to delve deeper into factors that influence the success of shopping malls in light of the changing global trends as discussed in the section above. In addition, due to the increasing number of dead malls in the United States, this research study will provide a framework to avoid the emergence of dead malls phenomenon in Australia. Though Westfield Garden City mall high occupancy, the changing global trends present an opportunity for growth through innovation.2.0 MANAGEMENT PROBLEMIn this research proposal, management problems can be identified from the background of the research problem. Concerning the 'dead malls' phenomenon in the United States, WestfieldGarden City mall should learn different factors that influence the success of malls, explore the factors, and determine how they will apply those factors to ensure continues success of the mall.The background information provided earlier form basis management decision to deal with the problem of exploring different factors to find how they will be applied in the mall to enhance customer experience. In making sure that the Westfield Garden City mall remains successful and continues to expand, management of the mall needs to keep abreast with the
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