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The Traditional Concept of Tourism Management

   

Added on  2020-02-03

22 Pages7923 Words77 Views
The Tour OperationsManagement

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1................................................................................................................................................31.2................................................................................................................................................41.3................................................................................................................................................5TASK 2............................................................................................................................................72.1................................................................................................................................................72.2................................................................................................................................................82.3................................................................................................................................................8TASK 3...........................................................................................................................................93.1................................................................................................................................................9.......................................................................................................................................................103.2..............................................................................................................................................113.3..............................................................................................................................................12TASK 4..........................................................................................................................................134.1..............................................................................................................................................134.2..............................................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONThe tour and travel sector has been gone through a numerous technological developmentsand discoveries which has resulted in improvements and enhancements in the services andqualities of the companies (Küsel and Ras, 2010). The technological advancements and theglobalisation and modernisation has played many crucial roles in the success and growth of thetourism sector. The traditional concept of tourism has converted and has changed into moderntourism, it has been broadly defined and segmented in many sub-sections such as hospitality,leisure, adventure etc. A tour operator is one who organizes package by combining differentelements and factors of a tourism experience at a pre-determined price. The present scenario isbased on the study carried out on the TUI group which is a well known name in the sector of touroperators. The below presented report analyses the different trends which are important for thetour operator company in decision making process for production and selling purpose and alsothe impacts of the trends and developments on the tour operations industry (Negi, 2004).TASK 11.1As a tour operator TUI, should give notice relating travel trends every day. Maybe thecompany is welcoming more young travellers, British tourists, or foodies on the tours at themoment. However, this will be proven beneficial to be prepared for the future travel trends.Some of the trends experienced by the travel and tourism industry a previously unknown locationbecomes a must-see destination or a certain type of trip becomes incredibly popular. While sometrends stick around from previous years, others seem to come from nowhere, reaching criticalmass in no time. The below mentioned are some of the trends of travel and tourism worthknowing about, as well as how to adapt the tours or activities to take advantage of them:-Travellers wanting to unplug.A trend has emerged in which the travellers or the tourists wants to unplug and feelcompletely relaxed and away from the work and want to be on a holiday and the shift from the“always on” traveller has begun (Gow, 2005). A very high proportion travellers from UK hasswitched off in 2013 which has increased more in the upcoming time, and will be in continuity2016.

However, this needs to be on a traveller’s own terms. Due to modernisation there hacebeen many factors which are essential for te travellers such as Wi-Fi remains a key requirementfor many tourists, which creates a difficult balance to strike for hoteliers and destinations. Someremote hotels use their lack of Wi-Fi as a selling point and this can be proven as a negative pointfor the hoteliers. If someone really wants to have a digital detox, it's preferable to completelyremove all temptations, after all.Crowd sourcing luxury hotelsCrowd sourcing has emerged as an option for financinghe luxury hotel segment has beenincreasingly turning away from the sources which has been used by the traditional constructionof hotels such as banks and investments. With a potentially long lead time on funding, individualluxury hotels with unique features are finding that appealing directly to the people interested inwhat they have to offer enables them to secure financing that might be denied by more traditionalroutes. By the help of the concept of crowdfunding, the interested travellers and individuals willbe able to make their investments in different hotel concepts and also in the development of thesenew properties (Bhatia, 2012).Discovering untouched and unique placesTourists are always in search of and looking for opportunities to explore the places anddestinations which are lesser-known, especially those that are untouched or unique.Cross something off your bucket list Create unforgettable memories Push the boundaries of your comfort zone Enjoy closer-to-home experiences Discover untouched, unique places Adventure tourism: It is essential for the cited business organization is that to conduct marketresearch so that they can know the latest trends in this sector. In the present time, adventuretourism played a prominent role in the success for the company. Because there are large numberof young generation wants to go for such places where they can feel better. In this way theyrequire to make their tourism products according to the youth which can leads to increase theirsales and profitability. For example, there are various adventure tourism places such as cycling,river rafting jungle safari which can help to attract large number of customers.

Sports tourism: This is another trend which can be used by the cited business organization. Thereare variety of sports such as football, cricket, and other sports which having large number ofviewers. There are various sports event are conducting each and every year such as Olympics,football world cups etc. which can be used by the TUI group as the opportunity and make theirproducts accordingly. Environmental tourism: This is one of the growing trend in the tour and travel industry. Thereare large number of visitor who like such visit which is a good opportunity for the company. Inthe context of given case study, they required that to make their tourism products and identifythose places which can help to attract such visitors in an appropriate manner.1.2The travel and tourism industry is getting affected by the daily changing trends andfactors for instance, booking on the internet, teletext and phoning call centre's to book theirholidays and also growthand expansion in UK regional airports and more people travelling aloneon holiday for example, visiting relatives (Xiao and Smith, 2007). The below is the explanationof these trends and factors :-Greater flexibility of booking –internet, teletext, call centres.`The key areas such as internet, teletext and call centres are changing people’s everydaylives and TUI should also consider the development of their own mobile offerings and to alterthe holiday offerings to different types of groups of travellers and families. By making the use ofthe internet, teletext and through call centres bookings can be made possible in your own time24hours a day, this is a more easier and quicker means of accessing the tours and travel packages, and also a lot cheaper than if you was to book in a travel agents. As more and more people areusing the internet rather than going into travel agents in which travel agents will be losing moneyand this would affect the travel and tourism industry in the future and they most probably won’tbe a lot of travel agents around (Papatheodorou, 2006). Growth and expansion of regional airportsAs little airports start off with very low prices, the growth of regional airports in the UKhas increased. For instance, to land the aircraft and for it to be parked up on the tarmac, and withlow prices airlines are more likely to use these such as easy jet as its a low cost airline this helpsthe airport expand as more and more people would choose to fly from there. In Manchesterairport per day around 850 planes land and take-off which are probably mostly charter flights

which take-off on a certain day at a certain time every day or week. this will affect the travelindustry as more and more people are taking flights as there a more airports for example if therewas not an airport in Manchester fewer people would travel as they don’t want to travel far toregional airports. With the expansion of airports more planes can land as there’s more space sothat gives us more opportunities and gives people better services as the airports have grown.In today's world large number or people go and visit places as per their own interest. sports,adventure and environment tourism are the most attainable tourism because number of peopleattract towards these tourism. Tourism agencies are provide services as per the interest of thecustomers the provide sports tourism to those who are very much attracted towards them theyprovide sports tickets and promote games just to make more profit because it is also beneficialfor the country. And they provide adventure trip for the youth who love to do adventures thingsand increase their profit by this and companies profit is beneficial for country also. Someorganisation provide environment tourism just to make awareness among people about theenvironment the people who are interested towards the environment are attracted and theagencies provide best environmental view for them just to create interest by this the number ofcustomers are attracted towards the organisation and it will help to increase the profit level of theindustry. 1.3The following are the types of packages which the TUI group needs to develop foroffering the services to the travellers:-Independent tour: This concept is a package which is prepared for an individual. Atourists is free and independent in this type of tour package to select any particulars forthe journey. TUI will put the components of the Tour together, working directly with thevendors airlines, hotels, cruise lines, transport operators and others. The vendors usuallyquote a net figure to the travel agency and allow him to mark up the price, so that it cancover his time and expenses. In independent tour, the suppliers quote the rack rate forindividual reservation. Thus, an independent tour may be a package of transportation andground arrangements specifically tailored to the individual’s preferences and notadvertised in a tour brochure (Obenour, Patterson, Pedersen and Pearson, 2006).

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