(Doc) The Travel and Tourism Sector | Report
Added on 2020-02-17
22 Pages5062 Words30 Views
Tour Operation Management1
Table of ContentsIntroduction................................................................................................................................3Task 1 - Poster............................................................................................................................4Task 2.........................................................................................................................................52.1) Assess the stages and timescales involved in developing holidays....................................52.2) Suitability of different methods of contracting for different components of the holidayand different types of tour operator............................................................................................72.3) Calculate the selling price of a holiday from given information below. ............................8Task 3 ......................................................................................................................................103.1) the planning decisions taken for the design of a selected brochure: ................................103.2) Assess suitability of Traditional brochure option available to tour operators of “TUIGroup” and Thomas Crook and appropriate brochure for “TUI Group”:................................113.3) Evaluate the suitability of different methods of distribution used to sell a holiday fordifferent types of tour operator and recommend the most appropriate for your tour package.13Task 4 ......................................................................................................................................154.1) the strategic decisions made by different types of tour operator:.....................................154.2) Compare the tactical decisions that could be taken by a selected tour operator in differentsituations:.................................................................................................................................16Conclusion................................................................................................................................19References................................................................................................................................20
IntroductionThis report helps in investigating the tour operators industry of the travel and tourism sector.It also includes different type of operators and products and services offered by them. Itexplores stages involved in creating a holiday package and determining selling price of theholiday package. This report also discusses the role of modern advertisement tool and acomparison between modern and traditional advertisement tool used by the tour operators.This report also explain the strategic decision making and tactical decision making taken bythe tour operators to establishes them in the industry for the long time period.3
Task 1 - Poster
Task 2I am working as tour operator for “TUI Group” of London, UK. I have prepared a report oforganizing sightseeing tour for a group of 45 Chinese students. The tour is organising fromLondon, UK to Paris, France. It is a 5day tourist plan. The tour plan is for summer vacation inAugust 2018. 2.1) Assess the stages and timescales involved in developing holidaysFollowing stages are involved in developing holidays:Research: London and Paris differs politically , socially, economically and legallyfrom China thus as a tour operator I need to research every aspect for the touristsstudents from China. I have involved the most attraction places in London and Parislike La Villette Park; Canal sent Martin, Eifel Tower, and Montmartre etc of Paris,France (Filby, Stockin & Scarpaci, 2015) because the students from different countryleads to increase the country's tourists income so their satisfaction is very valuableand thus this stage of research has vital role.1.Conducting research- Research is one of the important part in tour operationmanagement. Because there are various factors which can influenced tourismbusiness favourable and unfavourable. Therefore, TUI Group required that toconduct research which can help to identifying these factors and overcomepotential risk. Apart form that, it can also help to determining of needs andcustomer expectation, so that they can make their products accordingly. 2.Gathering Evidences- As a tour operator after taking into account all the-research above, I will gather the evidences to make the tour successful andattractive. The plans should not be built on assumptions or limited knowledgebecause there is a good saying that incomplete knowledge is more dangerousthan no knowledge because it could lead to disaster. These evidences includes5
all the details related to well managed service providers, tourists guide, legalauthorities, reputed hotel services,3.Packaging Cost Analysis -After whole research and gathering evidence, theother step is to analyse the packaging cost as per the tourist plan and theconsumer need. Tourist group need to deal with various consumers of differentstatus and it is the responsibility of group to satisfy each consumerrequirement. Therefore, tour operator should have the various plans to satisfythe consumer requirement with regard to their financial status and theirexpenditure capability.4.Arrangements and negotiating service providers: For sightseeing inLondon and According to my plan I will start the tour package from London. Iwill make arrangements for flight tickets from china to London for the groupmembers and assembled at hotel near by airport. The whole group assembledthere at night and then in departure for Paris from there. I have made all thearrangements for their living at the hotel. For travelling purpose I will hire a50 seat Luxury bus from bus service provider. There will be a tour guide also.I made negotiations with the service providers. All the arrangements forstaying will be made in Hotel St Michelle of Paris by us for the whole planprepared keeping in mind that the whole group of student received fullsatisfaction with the services provided by us. We are only make arrangementsas per the requirement of group. As a tour operator, I also required to identifythe alternative destinations because the emergency factors like climate changeand other environmental changes could lead to spoil the pre-determined plansand can lead to various complaints from the tourists as time and money isprecious for them. Thus it would lead to effect the goodwill of the 'TUI' Groupand my reputation as the tour operator. 5.Fulfil legal requirement: I will also make arrangements as per the legalregulations applicable on tour operators. I will make arrangements for AirTravel Organizer Licence (ATOL) which is managed by CAA in UK , internalvisas and make other arrangement for the Paris tour which is applicable asperlaw (Applegate, Bixby & Chvátal, 2009), so that the students need not gothrough mental hazard during tourism after reaching the destination. All the
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