A Business Plan for a Theatre

This business plan outlines the establishment of Myanmar Theatre Private Limited, a theatre company that aims to provide superior film watching experience to viewers in Yangon, Myanmar. The plan includes a market analysis, financial plan, and risk assessment.

Running head: A BUSINESS PLAN FOR A THEATRE
A Business Plan for a Theatre
Name of the Student
Name of the University
Author note

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A BUSINESS PLAN FOR A THEATRE
Table of Contents
Part I. Introductory page:.................................................................................................................
A. Name and address of business:...............................................................................................
B. Name(s) and address(s) of the principles:...............................................................................
C. Nature of the business:............................................................................................................
D. Statement of financing:...........................................................................................................
E. Statement of confidentially:....................................................................................................
Part II. Executive Summary:............................................................................................................
Part III. Industry Analysis:..........................................................................................................
A. Future outlook and trends:......................................................................................................
B. Analysis of competitors:.........................................................................................................
C. Market Segmentation:.............................................................................................................
D. Industry and market forecasts:................................................................................................
Part IV. Description of venture:.......................................................................................................
A. Product(s):...............................................................................................................................
B. Service(s):...............................................................................................................................
C. Size of business:......................................................................................................................
D. Office equipment and personnel:............................................................................................
E. Background of entrepreneur(s):............................................................................................
Part V. Marketing plan:.................................................................................................................
A. Pricing:..................................................................................................................................
B. Distribution:..........................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
C. Promotion:.............................................................................................................................
D. People:..................................................................................................................................
E. Process:..................................................................................................................................
F. Physical Evidences:...............................................................................................................
G. Future Product forecasts:......................................................................................................
H. Controls:................................................................................................................................
Part VI. Production plan:...............................................................................................................
A. Manufacturing process:.........................................................................................................
B. Physical plant:.......................................................................................................................
C. Machinery and equipment:....................................................................................................
D. Names of suppliers of raw materials:...................................................................................
Part VII. Operational plan:............................................................................................................
A. Description of the company’s operations:............................................................................
B. Flow of orders for goods and/or services:.............................................................................
C. Technological utilization:.....................................................................................................
Part VIII. Organizational Plan:......................................................................................................
A. Form of ownership:...............................................................................................................
B. Identification of partners or principles shareholders:...........................................................
C. Authority of principles:.........................................................................................................
D. Management team background:............................................................................................
E. Roles and responsibilities of members of organizations:......................................................

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A BUSINESS PLAN FOR A THEATRE
Part IX. Financial plans:................................................................................................................
A. Assumptions:........................................................................................................................
B. Pro forma income statement:................................................................................................
C. Cash flow projections:..........................................................................................................
D. Pro forma balance sheet:.......................................................................................................
E. Break even analysis:..............................................................................................................
F. Sources and applications of funds:........................................................................................
Part X. Assessment of Risk:..........................................................................................................
A. Evaluate weakness (es) of business:.....................................................................................
B. New technologies:.................................................................................................................
C. Contingency plan:.................................................................................................................
References:....................................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
Part I. Introductory page:
A. Name and address of business:
The name of the theatre company would Myanmar Theatre Private Limited
(MTPL). The address of the business firm would be on the Kabar Aye Pagoda Road on
which the the Kabar Aye Pagoda is located. The area is close to Okkala Golf Resort. The
area is crisscrossed by the Parami Railway and the Kanbe Railway stations. The area has as
many as five bus stops. The theatre address would need to acquire its headquarters on the
Kabar Aye Pagoda Road because the area has excellent connectivity which would enable
viewers easy access to the theatre. The second address of Myanmar Theatre Private Limited
would be on the Kabar Aye Pagoda Road in the Suniram Park area close to the Sedona
Hotel Yangon. This location would provide transport facilities like railway stations and bus
stops. The theatre would overlook the Inya Lake, thus the consumers would be able to enjoy
an exotic view of the majestic lake.
B. Name(s) and address(s) of the principles:
The name and address of the principle(s) or director (s) are as follows:
Mr. Lee Cheng, CEO
1 Kabar Aye Road,
Yangon
Mr. Patrick Thomas, Financial director
11 Washington Park,
Yangon
Mrs. Elizabeth Francis,

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A BUSINESS PLAN FOR A THEATRE
Pyay Road,
Yangon
C. Nature of the business:
The nature of the Myanmar Theatre Private Limited would be provide superior film
watching in comfortable environment. The company would also enable the consumers to
purchase different types of snacks like flavoured popcorn and beverages like coffee and Pepsi
at the dedicated food counter. The customers would also be able to obtain membership with
the theatre and avail discounts on tickets to watch movies.
 Vision: Myanmar Theatre Private Limited would operate in the entertainment sector
in Myanmar and offer superior quality movie experience to the viewers. The
organisation would also aim to benefit in the local community by employing people
from the surrounding locality.
 Mission: Myanmar Theatre Private Limited seeks to achieve high position in
Myanmar as a provider of superior ambience and great food to set a benchmark in its
markets. The firm according to market opportunities would expand into allied
business like distributorship and film production to serve the economy in more than
one ways.
D. Statement of financing:
The financing of Myanmar Theatre Private Limited would be provided by the
directors at the initial stage. The management of the company would also approach banks to
open current accounts and to borrow loans. The firm would also require to obtain access to
payment gateways of the banks to make and receive payments online. The firm at a later
stage would get listed on the Yangon Stock Exchange (Ysx-mm.com. 2018). This would
allow the firm to raise capital from Myanmar’s booming stock market. The initial amount of

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A BUSINESS PLAN FOR A THEATRE
capital which would be required to start the business would K 10000000 which comes to
USD 6409.85 as on December 8, 2018. The breakdown of the capital structure is as follows:
 CEO-40 percent of the initial capital which amounts of K 4000000.
 Director 1-30 percent of the initial capital which amounts of K 3000000
 Director 2-30 percent of the initial capital which amounts of K 3000000
E. Statement of confidentially:
The information provided in the business plan would be a property of Myanmar
Theatre Private Limited and could be confidential. Any application, usage and sharing of the
data would require prior permission of the directors. The person(s) using the information
including employees and third parties need approval of the management. Any misuse of the
confidential information will attract legal actions. The firm would mentioned afore would
respect and protect the confidential information of consumers like their email address and
bank account details under the Consumer Protection Law, Myanmar
(Myanmartradeportal.gov.mm. 2018). The firm should only use and manage customer data
for business purpose with consent of the respective customers.
Part II. Executive Summary:
New start-ups usher new revenue generation, production and employment
opportunities in emerging economies like Myanmar. However start-ups have to face stiff
challenges in the market in the initial phases due to scarcity of capital, dearth of experienced
employees and limited capabilities to offer products to consumers. The competition before
these new firms is intensified by the threats they receive from existing and established firms.
The study shows that the entertainment industry of Myanmar is fiercely competitive with
presence of international film theatres. The start-up named Myanmar Theatre Private Limited
would require to form strong marketing strategies to successfully establish itself in the

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A BUSINESS PLAN FOR A THEATRE
country. The study also shows that the firm would require to form a strong financial and
contingency plan to ensure its sustainability in the market.
 Vision statement:
The vision of Myanmar Theatre Private Limited is to provide world class film
viewing experience to viewers in the initial stage and then expand to incorporate more
business units like production of films to be able to serve customers and the
community better.
 Mission statement:
To provide superior movie viewing experience to the people of Yangon and then
spread out into other cities as well to cater to their resident population.
Part III. Industry Analysis:
3.1. Country Profile:
Myanmar is one of fast growing economies in Southeast Asia with a GDP of $
334.856 billion as on 2017. The country has a very rich culture and people from different
orign like Chinese, Thai and the people of Burmese origin. The country has a growing middle
class population and people have more disposable income owing to rising per capita income.
The country has a strong relationship with developed and developing nations of the world.
The government of Myanmar has made new developmental strategies to attract more foreign
direct investments into the country (Dica.gov.mm. 2018). This is evident from the fact that
the FDIs from countries like India and the US have boosted the development of Myanmar
which is evindent from the rising GDP of the country as shown in the graph below.

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A BUSINESS PLAN FOR A THEATRE
Figure 1. Graph showing GDP of Myanmar
(Source: Tradingeconomics.com. 2018)
3.2. City profile:
Yangon was the former political capital of Myanmar and the commercial capital of
the country. The city is the hub of music, culture, entertainment and theatre. The city has the
highest penetration of internet in Myanmar and hence is the choicest location for Myanmar
Theatre Private Limited. The city has a large population of upper class and middle residents.
Yangon is ruled by the Yangon City Development Committee. The city attracts large
population of tourists and thus luxury hotels. The city would be apt for opening the movie
theatre as the residents and tourists would provide large viewership (Ycdc.gov.mm. 2018).

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A BUSINESS PLAN FOR A THEATRE
Figure 2. Future population forecast in yangon
(Source: Ycdc.gov.mm. 2018)
3.3. Movie industry:
3.3.1. Market size:
The number of movie theatre is decreasing since the major chains of the movies
theatres are developing mega multiplexes that pile increased number of people to smaller
spaces. This strategy has left the popular down theatres in Myanmar town location still
vacant. However, the movie theatre industry in Myanmar started in the 20th century that
peaked in the year 1950’s and 1960’s. There are almost 57 movie theatres located in Yangon,
which are not clean and hygienic (Screen 2018). In addition to this Myanmar has a proud
tradition with oldest movie theatre that are popular amongst the audience. There are almost
40 cinema theatres across Myanmar and the proposed theatres plans are 100 that will be
finished within two years. The group have annual budget of $4million for building 100
cinema theatres and K 200 million that has been assumed for each of 316 seat present in the
cinema.

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A BUSINESS PLAN FOR A THEATRE
3.3.2. Market trends and opportunities:
From various sources it has been found that the box office revenues are expected to
fall down in the year 2019 after the stellar performance in the year 2018 which was party
driven by number of unique blockbuster (Krüger-Klausen and Odgaard 2014). However,
there is a steady streaming of strong performing movies in most of the movie theatres in
combination with the new state of the art cinemas that has boosted both attendance in cinema
and prices of ticket. Owing to this, the box office profit have componential increased with
4.3% (todayonline.com 2018). Therefore, the trends are movie towards high performing
movies streaming in movie halls.
3.4. Competitors
3.4.1. Direct competitors:
Competition for the movie theatres specifically in a place like Myanmar may come in
various ways. In general, the indirect competition such as entertainment substitute in the
regional areas. In addition to a competition that comes from the local or multiplex hall and
other restaurants such as PVR, Inox theatres located in malls (Timesnownews.com 2018).
This is because; restaurants too may present a potential complimentary offering that might
exploit the food offering provision through strategic partnership. As discussed earlier, the
direct competition for the movie theatre is located near the location those 45 miles away from
the Entertainment Theatre.
3.4.2. Indirect competitors:
The indirect competitor of the movie theatres are other entertainment facilities like
sports and outdoor recreation. The television and the radio are also competitors because they
are capable of providing the consumers entertainment like songs at no extra costs.

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A BUSINESS PLAN FOR A THEATRE
3.5. Market Segmentation:
The market will be segmented in to two major categories they are as follows:
Families: These segments of the market will be emphasizing on the adults and the
parents along with children will be visiting the movie theatre to watch the latest movies that
are on release. They will be seeking for a less pricey, affordable, quality and family centred
entertainment experience.
Young grownups: The specific segment of the market will be consisting of adults of
the age group 16-24 including male and female. This group of people will be mostly
interested in watching comedy, fantasy, action and adventurous movies that are not usually
directed at the children and family markets.
D. Industry and market forecasts:
Following the changing trends within the industry that a buzz could be created once the
the movie theatre opens in Myanmar. Excitements will build as a grand launching initiate,
therefore market forecasts asserts that:
 In order to encourage the excitement of consumers, the owners of the Myanmar movie
Private Limited theatre will have to open a building marquee (The Myanmar Times
2018).
 Advertisement will be posted in both local as well as college daily news pares with
promotion of coupons free food items.
 This will helps in gathering huge number of profits coming from commissions.
 Websites will help to keep the customers close to the information about the threated
and to provide updates on the movies.

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A BUSINESS PLAN FOR A THEATRE
Part IV. Description of venture:
4.1. Product(s) offerings:
 Services:
As products, the theatre will be offering the customers with ticketed booking facilities
through online and offline mode of service. Myanmar Theatre Private Limited theatre will
also be providing reasonably price the snacks products and beverages that will be helpful for
keeping the customers satisfied during the experience of the movie (The Myanmar Times
2018).
Myanmar Theatre Private Limited will be offering comfortable arrangement of
seating for the consumers to view the standard quality movies. In this context, the
management of the theatre will be maintained by movie selection by being able to see how
the movies have been rated in their initial period specifically those that have given success in
the theatres target market (Yangon Life 2018). The founders of the theatre will ensure the
movie watching experience of the customers for which the theatre will seek to hire more
customer centred employees.
 Goods:
The firm would sell food, refreshments, candies and beverages, hot as well as cold
within the premises of the theatre. The consumers can obtain the same at affordable prices.
They can also avail a variety of beverage starting from cold drinks to tea and coffee on
different variants.
4.3. Size of business:
Myanmar Theatre Private Limited theatre will be a large antiseptic mega multiplex
with almost 102 seats in each of the movie halls. There will be three screens within the entire

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A BUSINESS PLAN FOR A THEATRE
theatre, which will help in streaming three popular movies all at once at the same place. This
will as well help in increasing the production of the theatre.
4.4.1. Office equipment:
The equipment would include film projection set up, computers, CCTV camera for
surveillance and software of different types like accounting and billing software.
Equipment description Quantity
Film projection set-up 4
CCTV camera 10
Software packages 10
Air conditioners 4
Automatic drying and cleaning machine 2
4.4.2. Personnel:
In the initial; period, one of the elder brother who has experience in business will be
accountable for managing the major tasks that would represent the theatre after it is up and
rind. In this, the operations that he will be responsible for will be selection of movie,
marketing and hiring employees. The other brother younger one will be responsible for taking
care of hiring of employees and ordering the supplies of the theatres consisting of the
concessions.
There will four employees will consisting of the ones who will be providing customer
service. They will be working on part time basis for the initial period.

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A BUSINESS PLAN FOR A THEATRE
4.5. Background of entrepreneur(s):
Myanmar Theatre Private Limited will begin their operations as private limited that
will be owned, managed by two co-founders. The two brothers will be the major investors
and operators of the Myanmar Theatre Private Limited. One of the brother has been already
managing a restaurant in a little faraway location in Myanmar for almost pervious 6 years.
Therefore, this will provide them a valuable opportunity to build a partnership with restaurant
and the movie theatre with an incredible opportunity to run the theatre. The other brother has
been working as a temporary contractor in the local business community.
5. Marketing plan:
5.1. Pricing:
The pricing policy of any organization is vital for the successful generation of high
revenue (Nagle and Müller 2017). Since the Myanmar Theatre Private Limited organization
is a startup company, it has to take due care in forming its pricing policy. In the top tiered
cities of Myanmar, the theatre can charge a relatively high price from the consumers, based
on the fact that the people in the urban areas earn more and therefore, can afford to pay a
higher price for the tickets. However, this strategy has to be revised in the second tiered cities
where the people earn relatively less; the price of the tickets has to be comparatively low in
order to increase the volume sales (Nagle and Müller 2017).
Variants
Price
per
unit
Pastries plain 100
Black forest 200
Choco fudge 200
Plain 90
Spiced 100
Vegetable 200
Cheese 350
Chicken 400

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A BUSINESS PLAN FOR A THEATRE
Mutton 400
Tea(Lipton) 50
Coffee(Bru) 50
Chocolate(Cornetto) 50
Vanilla 40
Double choco 300
Aquafina 100
Pepsi 80
Mountain Dew 80
7UP 80
Total food and refreshment costs
Gold class 2500
Silver class 2000
Economic class 1500
Total entertainment costs
Total
5.2. Distribution strategy:
Every startup requires an elaborate system of advertisement (Ulker-Demirel, Akyol
and Simsek 2018). In order to promote the image of Myanmar Theatre Private Limited in the
minds of the people, the associates of the movie theatre needs to put up hoardings in the big
cities, announcing the opening of the movie theatre. It can also distribute flyers promoting the
organization to the targeted people, such as the young generation and the couples. This will
help to increase the visibility of the organization in the eyes of the targeted people.
5.3. Promotion:
Various promotional activities that can be adopted by Myanmar Theatre Private
Limited are instituting an efficient public relation manager. The main aim of the startup is to
make the organization visible to as many people as possible so that they decide to give this
theatre a chance (Armstrong et al. 2015). This can be done effectively by a public relation
manager who can take up the initiative to hold promotional events with various prospective

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A BUSINESS PLAN FOR A THEATRE
shareholders. Moreover, he or she can hold promotional talks in the television or radio,
talking about why people should choose to visit this movie theatre, such as the consumer
friendly price and the conducive locations.
5.4. People:
Knowing the targeted consumers is very important for any business. If the targeted
consumers are appealed to a significant level, then the profit motive of the concerned
organization will be achieved (Baker 2014). The targeted consumer of the Myanmar Theatre
Private Limited is the youth and the young couples who want to spend some time unwinding
by watching a nice movie in a comfortable environment. The organization should take steps
to strategically appeal to their target consumers, such as they can give periodical discounts or
offers like two tickets in the price of one.
5.5. Process strategy:
The process in marketing plan involves targeting the right consumers and creating a
favorable brand image in the minds of the people, which is known as brand positioning
(Sheth and Sisodia 2015). For Myanmar Theatre Private Limited, it is essential for the
management to take up initiatives to advertise about the organization in a wide scale level.
This advertisement can take up the form of both offline and online, such as putting up public
hoardings in the market place, setting up several strategic tie ups with various banks who will
provide discounts when consumers book the tickets. The main intention is to create a
conducive image of the brand in the minds of the targeted consumers so that they visit this
movie theatre.

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A BUSINESS PLAN FOR A THEATRE
Myanmar Theatre
Private Limited Movie viweing
Online
High profit and stronger
market position
Food
5.6. Physical Evidences strategy:
The Myanmar Theatre Private Limited will have a physical presence in all of the tier
one cities of Myanmar. This is essential as the prices of the tickets is proposed to be high in
these cities as compared to the tier two cities. In tier two cities, although the price of the
tickets will be comparatively low, the main focus is towards higher volume sale of the tickets.
However, there will be less number of branches of the organization in these cities as the
potential number of customers is dubious in tier two and tier three cities.
5.7. Future Product forecasts:
Myanmar Theatre Private Limited is a proposed startup in the field of movie theatre.
Initially, it will only be providing the screening of various movies. However, once the
organization starts to earn a stable revenue, the various services provided will also increase.
There shall be a company owned cafeteria within the premises of the movie theatre.

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A BUSINESS PLAN FOR A THEATRE
Moreover, the organization shall also form tie ups with other food and beverage outlets to set
up small stalls within the movie theatre.
5.8. Controls:
The management of the Myanmar Theatre Private Limited will assume control by
auditing the movie theatres every three months in order to analyze the volume of sales of
tickets in various cities of Myanmar and the total revenue generated within the time period. It
should be the prerogative of every new organization to control the proposed plan and monitor
them in every step so that future adjustments can be made (Solomon et al. 2014).
Part 6 Production plan:
6.1. Manufacturing process:
The expansion of the proposed movie theatre is very important. Once established in a
tier one city, the management should take up the initiative to further expand the organization
into various shopping malls and such other strategic places. The more number of branches the
movie theatre will have, the higher will be chances of being closer to the potential customers
(Solomon et al. 2014).
6.2. Physical plant:
The main physical attraction of a movie theatre is the seating arrangement within the
movie hall. In a tier one city, the seating arrangements needs to be luxurious and spacious as
the people living in these cities are usually elites and they prefer a comfortable, personal
space while watching their movies (Joshi and Lohiya 2017). The plants would consist
projection setup, speakers and CCTV camera. Proper air conditioning is required and the
size of the screens should be large. However, in a tier two or tier three city, this is not so
important because of the poor economic structure of the people.

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A BUSINESS PLAN FOR A THEATRE
6.3. Machinery and equipment:
Movie theatres require the basic satellite projections of the required cinema.
Moreover, good quality sound systems are a mandatory in movie theatres. These are the
various primary requirements for a new movie theatre.
6.4. Names of suppliers of raw materials:
The sound system for Myanmar Theatre Private Limited would be acquired from
Dolby as Dolby is renowned for providing quality sound. The movie screens will be
purchased from a company named Ekran from Poland. They are known for manufacturing
screen, tailored to the required size of the movie hall. This will give an appealing effect to the
three dimensional movies. The main food suppliers would Unilever and PepsiCo.
Part 7 . Operational plan:
7.1. Description of the company’s operations:
Myanmar Theatre Private Limited would operate as a privately owned theatre
company whose shares would be held by the directors and individuals mentioned in the
Memorandum of Association and Articles of Association. The core business operations of the
firm would revolve around providing high quality film viewing experiences in a comfortable
ambience at reasonable rates. The company would operate in the initial stage in the two
locations namely, close to the Kabar Aye Pagoda and Suniram Park, both situated on the
Kabar Aye Road. The operations of the company would expand into new areas with Yangon
and big cities in the country. The firm would then a later stage aim to expand into overseas
markets to generate further revenue and establish itself a multinational theatre company.
The tertiary business operations of Myanmar Theatre Private Limited would consider
of offering high quality food at affordable prices. The theatre company would also
collaborate online ticketing partners and banks. The theatre company should right from its

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A BUSINESS PLAN FOR A THEATRE
inception collaborate with PepsiCo and offer only aerated beverage products of the company.
Similarly, the theatre can then aim to collaborate with Unilever and offer food products of the
company. This would also allow the theatre company to markets its film offerings at the
events organised by these two corporate giants. This would enable the theatre gain greater
level of visibility in the competitive theatre market in Myanmar which would enable it
expand its business into new markets (Christopher 2016).
7.2. Flow of orders for goods and/or services:
The theatre firm would receive the goods and services from acquiring supply chains
in Myanmar. The goods of the business organisation would consist consist of furniture and
fixtures which would be installed within its premises (Ho et al. 2015). The furniture would
include the pushback chairs and fixtures like air conditioners. These would be regarded as
fixed assets of the firm.
The current assets of the firm would consist of food products which it would offer at
the food counters. As already pointed out, the suppliers for food and beverages would be
Unilever and PepsiCo respectively.
The flow of services to conduct the business would consist of online payment services
and ticketing services. The firm would be required to collaborate with banks and online
ticketing companies to acquire the same.
7.3. Technological utilization:
Myanmar Theatre Private Limited would employ advanced technology to operate in
the entertainment market in Myanmar. The theatres would be empowered by superior film
projection technology and screens. The theatres would also be advanced to support films shot
in 3D and 4D formats. They would provide viewers with specialised glasses to view films
shot in these two formats at no extra costs.

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Part 8. Organizational Plan:
8.1. Form of ownership:
The initial form of ownership of Myanmar Theatre Private Limited would be private
limited company in the initial stage. The ownership of the shares of the firm would rest with
the directors at the initial phase. The firm however acquire public limited status by getting
listed on Yangon Stock Exchange. The ownership at this stage flow to the investors, both
individuals as well as body corporate at this stage. However, the directors would be retaining
a part of the ownership of the firm even at this stage.
8.2. Identification of partners or principles shareholders:
The firm would be required to identify the ticketing and online ticketing partners to
sell its tickets to viewers online. As far as shareholding is concerned, the shares would be
held by the directors in the initial stage. A part of the shareholding would pass down to the
investors post listing of the firm.
8.3. Authority of principles:
The authority to take decisions would be reserved by the CEO and the directors. The
power to take decisions regarding specific departments would rest with the respective
departmental heads. The employees of the organisation would be liable to be responsible for
their performances. The organisational values and principles would apply to all employees
across the organisation. The management of Myanmar Theatre Private Limited would be
liable to consult and hold meetings with the business partners like banks while taking
significant financial decisions.
8.4. Management team background:
Myanmar Theatre Private Limited would require to acquire highly qualified and
experienced personnel to function as directors. The managers should have experience in

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A BUSINESS PLAN FOR A THEATRE
working in diverse fields like marketing and finance. They should also have held decision
making positions while being employed with their at least two prior employers.
8.5.1. Roles and responsibilities of members of organizations:
The roles and responsibilities of the members of Myanmar Theatre Private Limited
would be guided by the vision and mission of the firm. The employees would be expected to
deliever high standards of performance and act to the best of their knowledge and
capabilities. The employees are ought to operate in their respective positions while exhibiting
highest standards of ethics and morality. Employees, irrespective of designations,
departments and vintage should exhibit high standards of ethical and moral codes of conduct.
Part IX. Financial plans:
A. Assumptions:
It would be assumed that Myanmar Theatre Private Limited at the initial stage would
borrow loans from banks. It has also been assumed that the expenses regarding acquiring
incorporation and business licenses would be a part of the legal expenses.
Daily target Monthly target Yearly target
Des
cipt
ion
Variant
s
P
ri
ce
p
er
u
ni
t
Ex
pen
ses
per
uni
t
Sale
s
targ
et(u
nit)
Re
ven
ue
tar
get
Tot
al
exp
ens
es
Pr
ofi
t
Sa
les
ta
rg
et
Rev
enu
e
targ
et
Tot
al
exp
ens
es
Pro
fit
Sal
es
tar
get
Rev
enue
targ
et
Tot
al
exp
ens
es
Prof
it
Past
ries
Pastries
plain
1
0
0
12 100 100
00
120
0
88
00
30
00
300
000
360
00
264
000
36
00
0
3600
000
432
000
3168
000
Black
forest
2
0
0
25 80 160
00
200
0
14
00
0
24
00
480
000
600
00
420
000
28
80
0
5760
000
720
000
5040
000
Choco
fudge
2
0
0
25 80 160
00
200
0
14
00
0
24
00
480
000
600
00
420
000
28
80
0
5760
000
720
000
5040
000
Pop
cor
n Plain
9
0 5 100 900
0 500 85
00
30
00
270
000
150
00
255
000
36
00
0
3240
000
180
000
3060
000
Spiced 1
0
7 80 800
0
560 74
40
24
00
240
000
168
00
223
200
28
80
2880
000
201
600
2678
400

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A BUSINESS PLAN FOR A THEATRE
0 0
Wra
ps
Vegetab
le
2
0
0
30 50 100
00
150
0
85
00
15
00
300
000
450
00
255
000
18
00
0
3600
000
540
000
3060
000
Cheese
3
5
0
30 50 175
00
150
0
16
00
0
15
00
525
000
450
00
480
000
18
00
0
6300
000
540
000
5760
000
Chicken
4
0
0
40 40 160
00
160
0
14
40
0
12
00
480
000
480
00
432
000
14
40
0
5760
000
576
000
5184
000
Mutton
4
0
0
50 40 160
00
200
0
14
00
0
12
00
480
000
600
00
420
000
14
40
0
5760
000
720
000
5040
000
Bev
erag
e
Tea(Lip
ton)
5
0 5 100 500
0 500 45
00
30
00
150
000
150
00
135
000
36
00
0
1800
000
180
000
1620
000
Coffee(
Bru)
5
0 4 100 500
0 400 46
00
30
00
150
000
120
00
138
000
36
00
0
1800
000
144
000
1656
000
Ice
crea
m
Chocola
te(Corn
etto)
5
0 30 80 400
0
240
0
16
00
24
00
120
000
720
00
480
00
28
80
0
1440
000
864
000
5760
00
Vanilla
4
0 30 80 320
0
240
0
80
0
24
00
960
00
720
00
240
00
28
80
0
1152
000
864
000
2880
00
Double
choco
3
0
0
30 80 240
00
240
0
21
60
0
24
00
720
000
720
00
648
000
28
80
0
8640
000
864
000
7776
000
Wat
er Aquafin
a
1
0
0
2 200 200
00 400
19
60
0
60
00
600
000
120
00
588
000
72
00
0
7200
000
144
000
7056
000
Col
d
drin
ks
Pepsi
8
0 5 1000 800
00
500
0
75
00
0
30
00
0
240
000
0
150
000
225
000
0
36
00
00
2880
0000
180
000
0
2700
0000
Mounta
in Dew
8
0 5 1000 800
00
500
0
75
00
0
30
00
0
240
000
0
150
000
225
000
0
36
00
00
2880
0000
180
000
0
2700
0000
7UP
8
0 5 1000 800
00
500
0
75
00
0
30
00
0
240
000
0
150
000
225
000
0
36
00
00
2880
0000
180
000
0
2700
0000
Total
food
and
refresh
ment
costs
4260 419
700
363
60
38
33
40
12
78
00
125
910
00
109
080
0
115
002
00
15
33
60
0
1510
9200
0
130
896
00
1380
0240
0
Tic
ket
Gold
class
2
5
0
0
50 500
125
000
0
250
00
12
25
00
0
15
00
0
375
000
00
750
000
367
500
00
18
00
00
4500
0000
0
900
000
0
4410
0000
0
Silver
class
2
0
0
0
45 500
100
000
0
225
00
97
75
00
15
00
0
300
000
00
675
000
293
250
00
18
00
00
3600
0000
0
810
000
0
3519
0000
0
Econom
ic class
1
5
0
0
30 1000
150
000
0
300
00
14
70
00
0
30
00
0
450
000
00
900
000
441
000
00
36
00
00
5400
0000
0
108
000
00
5292
0000
0
Total 2000 375 775 36 60 112 232 110 72 1350 279 1322

24
A BUSINESS PLAN FOR A THEATRE
entertai
nment
costs
000
0 00
72
50
0
00
0
500
000
500
0
175
000
00
00
0000
00
000
00
1000
00
Total
6260
416
970
0
113
860
40
55
84
0
18
78
00
125
091
000
341
580
0
121
675
200
22
53
60
0
1501
0920
00
409
896
00
1460
1024
00
B. Pro forma income statement:
C. Cash flow projections:
Proforma Income
Statement Year 1 Year 2 Year 3
Particulars Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Total cash sales(10%
of sales)
375
273
00
10
24
74
0
365
025
60
67
60
80
412
800
30
11
27
21
4
401
528
16
74
36
88
454
080
33
123
993
5
441
680
98
818
056
.8
Less: Selling expenses
345
580
34
55
80
345
580
34
55
80
380
138
38
01
38
380
138
38
01
38
418
151.
8
418
151
.8
418
151
.8
418
151
.8
Sundry debtors
100
000
0
50
00
0
500
00
50
00
0
110
000
0
55
00
0
550
00
55
00
0
121
000
0
605
00
605
00
605
00
Total income
381
817
20
67
91
60
361
569
80
33
05
00
408
998
92
74
70
76
397
726
78
36
35
50
449
898
81.2
821
783
.6
437
499
46
399
905
Total Cash Expenses
964
00
20
80
0
208
00
20
80
0
106
040
12
98
00
129
800
12
98
00
116
644
142
780
142
780
142
780
Inventory
100
00
10
00
0
100
00
10
00
0
110
00
11
00
0
110
00
11
00
0
121
00
121
00
121
00
121
00
Building cash
expenses(10% of
840
00
84
00
840
0
84
00
924
00
92
40
924
00
92
40
101
640
101
640
101
640
101
640

25
A BUSINESS PLAN FOR A THEATRE
buidling costs) 0 0
Maintenance
expenses(10% of total
maintenance costs)
240
0
24
00
240
0
24
00
264
0
26
40
0
264
00
26
40
0
290
4
290
40
290
40
290
40
Cash balance Opening
500
000
50
00
00
500
000
50
00
00
550
000
55
00
00
550
000
55
00
00
605
000
605
000
605
000
605
000
Closing balance
500
00
55
00
00
105
000
0
15
50
00
0
550
000
11
00
00
0
165
000
0
22
00
00
0
605
000
121
000
0
181
500
0
242
000
0
D. Pro forma balance sheet:
Balance sheet for opening period
K K
Fixed Assets 3618000
Building 3500000
Less: Depreciation@10% 350000 3150000
Furniture 200000
Less: Depreciation@10% 20000 180000
Vehicles 100000
Less: Depreciation@10% 10000 90000
Airconditioners 20000
Less: Depreciation@10% 2000 18000
Plant and equipment 200000
Less: Depreciation@10% 20000 180000
Current assets 920000
Sundry debtors 100000
Inventory 280000
Cash at bank 100000
Cash in hand 100000
Payments made in advance 200000
Receipts in advance 140000
Total assets 4538000
Current liabilities 3338000
Sundry creditors 200000
Short term loans 20000
Interests payable 120000
Accrued salary 2976000
Income tax payable 22000
Onwers capital 1200000
Total liabailties 4538000

26
A BUSINESS PLAN FOR A THEATRE
E. Break even analysis:
Units Fixed costs Variable costs Total costs Sales
0 500 0 500 0
10000 500 100 600 80000000000
20000 500 200 700 160000000000
40000 500 400 900 320000000000
80000 500 800 1300 640000000000
160000 500 1600 2100 1280000000000
320000 500 3200 3700 2560000000000
640000 500 6400 6900 5120000000000
1280000 500 12800 13300 10240000000000
2560000 500 25600 26100 20480000000000
5120000 500 51200 51700 40960000000000
10240000 500 102400 102900 81920000000000
Fixed costs
per year 500
Average
variable
cost per
unit 0.01
Average
selling price
per unit 8000000
Break even
point(units)
Fixed
csots/(sales
price per unit-
variable costs
per unit) 0.00
F. Sources and applications of funds:
Particulars Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Total cash sales(10%
of sales)
375
273
00
10
24
74
0
365
025
60
67
60
80
412
800
30
11
27
21
4
401
528
16
74
36
88
454
080
33
123
993
5
441
680
98
818
056
.8
Less: Selling expenses
345
580
34
55
80
345
580
34
55
80
380
138
38
01
38
380
138
38
01
38
418
151.
8
418
151
.8
418
151
.8
418
151
.8
Sundry debtors
100
000
0
50
00
0
500
00
50
00
0
110
000
0
55
00
0
550
00
55
00
0
121
000
0
605
00
605
00
605
00

27
A BUSINESS PLAN FOR A THEATRE
Total income
381
817
20
67
91
60
361
569
80
33
05
00
408
998
92
74
70
76
397
726
78
36
35
50
449
898
81.2
821
783
.6
437
499
46
399
905
Total Cash Expenses
964
00
20
80
0
208
00
20
80
0
106
040
12
98
00
129
800
12
98
00
116
644
142
780
142
780
142
780
Inventory
100
00
10
00
0
100
00
10
00
0
110
00
11
00
0
110
00
11
00
0
121
00
121
00
121
00
121
00
Building cash
expenses(10% of
buidling costs)
840
00
84
00
840
0
84
00
924
00
92
40
0
924
00
92
40
0
101
640
101
640
101
640
101
640
Maintenance
expenses(10% of total
maintenance costs)
240
0
24
00
240
0
24
00
264
0
26
40
0
264
00
26
40
0
290
4
290
40
290
40
290
40
Cash balance Opening
500
000
50
00
00
500
000
50
00
00
550
000
55
00
00
550
000
55
00
00
605
000
605
000
605
000
605
000
Closing balance
500
00
55
00
00
105
000
0
15
50
00
0
550
000
11
00
00
0
165
000
0
22
00
00
0
605
000
121
000
0
181
500
0
242
000
0
Part X. Assessment of Risk:
10.1. Evaluate weakness (es) of business:
Myanmar Theatre Company at the initial phase would suffer from several weaknesses
by the virtue of being a new player in the fiercely competitive market of Myanmar. The first
weakness which the theatre company would suffer from would be scarcity of financial
resources owing to its private limited company status. The second weakness which the theatre
group would suffer would be lack of qualified personnel. This would be because due to
scarce financial resources, the theatre company would not be able to attracted personnel
having work experience of working with renowned media and entertainment companies. The
next weakness which the theatre firm would face in Myanmar weak competitive advantage
due to its new status in the market.

28
A BUSINESS PLAN FOR A THEATRE
10.2. New technologies:
The firm should utilise modern technology to serve customers and operate in the
market. Myanmar Theatre Private Limited should from its very inception adopt modern
technology like cloud computing and teleconferencing to hold meeting with its business
partners like banks and suppliers of goods.
10.3. Contingency plan:
The contingency plan of Myanmar Theatre Private Limited would be expanding its
business into new sector like retail. This would allow the firm generate revenue over which
which would be able to diversify the risks it would face due to competition in the Burmese
entertainment market.

29
A BUSINESS PLAN FOR A THEATRE
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