Thematic Analysis of Qualitative Data for The Walk-In Closet Online Store

MODULE 6 UNIT 2
Activity
submission
© 2017 UCT / GetSmarter All Rights Reserved (not authorised for commercial use).

Learning outcomes:
LO4: Use codes and themes in the analysis of qualitative data.
LO5: Analyse qualitative data from a focus group using thematic analysis.
Name:
1. Instructions and guidelines (Read carefully)
Instructions
1. Insert your name and surname in the space provided above, as well as in the file name.
Save the file as: First name Surname UCT BRA M6 U2 Activity Submission – e.g. Lilly
Smith UCT BRA M6 U2 Activity Submission. NB! Please ensure that you use the name
that appears in your student profile on the Online Campus.
2. Write all your answers in this document. There is an instruction that says, “Start writing
here” under each question. Please type your answer there.
3. Submit your assignment in Microsoft Word only. No other file types will be accepted.
4. Do not delete the plagiarism declaration or the assignment instructions and
guidelines. They must remain on your assignment when you submit.
5. You will need to submit this document and your saved version of the focus group
transcription document.
PLEASE NOTE: Plagiarism cases will be penalised according to the Head Tutor and
GetSmarter's discretion.
IMPORTANT NOTICE: Please ensure that you have checked your course calendar for the due
date for this assignment. This calendar is available on the Online Campus and has also been
sent to you by your Course Coach.
Guidelines
1. There are five pages and four questions in this assignment.
2. Make sure that you have carefully read and fully understood the questions before
answering them. Answer the questions fully but concisely and as directly as possible.
Follow all specific instructions for individual questions (e. g. “list”, “in point form”).
3. Answer all questions in your own words. Do not copy any text from the notes, readings
or other sources. The assignment must be your own work only.
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Website: www.getsmarter.com| Email: [e-mail]
© 2017 UCT / GetSmarter All Rights Reserved (not authorised for commercial use)
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Plagiarism declaration:
1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend
that it is one’s own.
2. This assignment is my own work.
3. I have not allowed, and will not allow, anyone to copy my work with the intention of
passing it off as his or her own work.
4. I acknowledge that copying someone else’s assignment (or part of it) is wrong, and
declare that my assignments are my own work.
2. Mark allocation
Each question receives a mark allocation. However, you will only receive a final percentage
mark and will not be given individual marks for each question. The mark allocation is there
to show you the weighting and length of each question.
Question 1 9
Question 2 5
Question 3 2
Question 4 4
TOTAL 20
3. Assignment questions
Note:
Ensure that you have downloaded the “Focus group transcription” document in the module
downloads folder and saved a copy with your name in the title (for example, UCT BRA M6 U2
– Focus group – John Smith).
The questions in this activity submission are based on the following case study.
The Walk-In Closet:
The Walk-In Closet is a Johannesburg-based clothing store. The store was established in
2008 by prominent fashion designer Jacques Engels. The main philosophy of the store is to
target a wide market by turning inexpensive fabrics into quality, well-designed, and
affordable outfits. Jacques feels threatened by the emergence of new rival stores in the area,
and decides to start exploring the idea of taking the store online.
Tel: [phone] | Fax: [phone]
Website: www.getsmarter.com| Email: [e-mail]
© 2017 UCT / GetSmarter All Rights Reserved (not authorised for commercial use)
Page 3 of 9