Theories of Motivation: A Case Study of Mark and Spencer

Theories of motivation

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Theories of motivation is the understanding of behaviour of the person that drives them
to work towards the particular goal or objectives. It is related to ell the society, business and
management(Ford and et. al., 2020). Therefore the employer use various tools to enhance the
confidence and morale of the workers and convince them to work more for the organisation. The
tools may includes the reward, recognition, trust and career development programmes, purpose,
good office environment and feedback. In this report, Mark and Spencer has been taken into
consideration which is multinational company that is based on London, UK. It involves in
business of clothing, home products and food products. The report will cover the various theories
of motivation which are applied by the organisation to encourage the worker to work more and
perform better.
MAIN BODY
Theories of motivation include the Maslow's hierarchy of needs, Herzberg's motivation-
hygiene theory and McClellad's achievement motivation theory. The Maslow theory stated that
people are motivated to achieve the certain needs therefore it has stated the five different levels
of it. The first level is physiological needs which are life requirement for the survival of human
such as food, drink, shelter, clothing, sleep etc(Hattie, Hodis, and Kang, 2020). These are the
most essential needs for the people therefore this needs is very important from all the other needs
because it maintains the system of the body. The second level is safety and security needs which
arises after the physiological needs are satisfied. Maslow pointed out that security needs are
required to be fulfilled for the safety of the people which creates fear or anxiety for the many
factors. These needs can be fulfilled by the society and family which includes job security needs,
financial needs, insurance for health and well-being and so on. The people wants control in their
life therefore they contribute money to their saving accounts and move into the safer
neighbourhood. The third level includes the love and belongingness needs which are referred to
the human emotional needs for interpersonal relationship, affiliation, friendship, family, social
group, community group where human need love and accepted by others. In order to avoid
depression, anxiety and loneliness people needs love and personal relationship. The fourth level
of Maslow's theory is self esteem needs where a human required to be self respected and includes
worth, dignity, achievements, mastery and independence. At this stage people have feeling of
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