Thrive Farmers Coffee: A Unique Revenue-Sharing Model for Farmers' Livelihood

Final Report

Executive Summary
The spot light of this research is the company named, Thrive Farmers Coffee. The research states
that the CEO of the Company, Michael Jones and longing to make a business less focused on
turning benefits and more on helping individuals has led to the establishment of his company.
This establishment led to the development of new business model and unique revenue-sharing
model. Subsequently, the company’s main priority includes farmers’ earning for their livelihood.
This unique and new revenue-sharing model changed the coffee industry. The company’s aim is
to support the farmers. Its main objectives include, to change the business model of the coffee
industry and take care of how the coffee is born, for improved quality to satisfy its consumers.
The other related objectives include to help with the community’s transformation, by
empowering the communities to be lifted from poverty. Further, building relationship with the
restaurant chains is also one of the objective, for the growth of the company.

Table of Contents
1. Background of the Company................................................................................................................................... 1
2. Aim......................................................................................................................................................................... 1
3. Objectives................................................................................................................................................................ 2
4. Issues....................................................................................................................................................................... 2
5. Identified Issues and Solution.................................................................................................................................. 2
6. Recommend Solution............................................................................................................................................... 2
7. Plan of your career or Future Study......................................................................................................................... 3
8. Project Plan Outline................................................................................................................................................ 3
References........................................................................................................................................................................ 4