Apple Leaders

Running head: APPLE LEADERS
Week 2 Assignment
Phanindra
Campbellsville University

APPLE LEADERS 2
Introduction
The two leaders each has own ideologies in product innovation, customer satisfaction
and strategies of marketing. Being the lovers of Apple, we have a soft spot for Steve;
however, we will take the position of not giving any unreasonable stance for Mr. Cook. We
are going to give an overall discussion on what led to the leaders decide to in this
correlational information. In order to clear the grey areas, we will employ infographic
Product Innovation
Steve Jobs instilled a sense of confidence in increasing sales at Apple. He positioned
his efforts, focused on the creation of products, he would call back employees to come, and
work on important changes even when on holiday. This was not a problem for him and he
never considered the psychological damage of employees.
In this way, managers could come back to work and through these efforts, sales
volume increased. Therefore it is worth noting that Steve's longing revolved to making
notable commitments or products for customers everywhere in the globe.
Tim, on the other hand, is a leader to be admired concerning the entire component that
took place at Apple during his leadership period. The leader was concerned with the aptitude
skills of employees working for Apple, and emphasized social duty through improvement
portraits way of life. The relationship in business influenced Apple’s progression strategy,
which was while disobedient under the relationship of Steve Jobs and who turned out to be a
separated element growth and progress.
Cook fails to demonstrate that strictness; however, his delicate tactic made the
business a standard one. The researchers established that in the task initiative of preparing
dinner, Apple began to re-model the overall product provision and producing dynamic items
such as the iPod, iPhone, as well as iPad.