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Thriving In a Competitive Global Context

   

Added on  2021-06-15

11 Pages2119 Words53 Views
Running head: THRIVING IN A COMPETITIVE GLOBAL CONTEXT Thriving In a Competitive Global Context Name of the Student:Name of the University:Author Note:
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1THRIVING IN A COMPETITIVE GLOBAL CONTEXT Executive Summary:The report gives an insight into thriving in a competitive global context in relation to Lenovo,which is one of the largest manufacturers of personal computers across the world. The reportdiscusses about the strategy of Lenovo that helps in maximizing its efficiency and flexibility.There report also discussions about the organizational culture and the nature of the internationalstrategy adopted by the company. In the report, the company is examined based on theintegration responsiveness framework. It further discusses about the concept of localresponsiveness and global integration and their advantages.
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2THRIVING IN A COMPETITIVE GLOBAL CONTEXT Table of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................3Conclusion:......................................................................................................................................7References:......................................................................................................................................9
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3THRIVING IN A COMPETITIVE GLOBAL CONTEXT Introduction: The report aims at providing a reflection as well as insight into the competitive globalcontext with respect to Lenovo, one of the world’s renowned producers of personal computers.The report puts forward answers to the four questions concerning the company. The questionsprimarily concerns with the strategies adopted by Lenovo in gaining flexibility and efficiency, itsorganizational culture and the nature of the international strategy. The questions also concernsexamining Lenovo in terms of integration responsiveness framework. Each of the questions isapproached by going through the details of the case study and undertaking further relevantresearch. The answers of each of the question will be covered by providing an in detail analysisand description of the requirement asked by each question Discussion: To begin with, strategy represents a plan of action designed for the achievement ofspecific goal (Grant 2016). It is concerned about gaining or at least attempting to gain a positionof the advantage over the competitors or the advertisers. In addition, it also represents the set ofthe strategic options that allows making a choice of the course of action for gaining advantage. To succeed in the global marketplace, the company implemented merger and acquisition(M&A) for acquiring the required knowledge along with the other assets from the partner firmsand thereby expand into the worldwide market. In the year 2005, the company acquired personalcomputer business of IBM (lenovo.com 2018). Besides, in the year 2011, Lenovo went intomerger with NEC, one of the largest vendors of personal computer in Japan for having a betteraccessibility of the personal computer market of Japan (Alabaster 2012). This strategy helped in
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