TigerAir and JetStar Brand Promotion

This paper analyzes the market positioning of TigerAir and JetStar, identifies services that need rebranding, and frames a brand promotion plan based on the strategy of Corporate Social Responsibility. The customer market segmentation, market share calculation and analysis, expected profitability calculation, Porter’s Generic Strategies, Ansoff’s Product Market Strategic Options, and Product Life Cycle are also discussed. The data is collected from secondary sources, including official websites, customer reviews, and published newspaper articles.