Importance of Communicating Image, Identity, and Reputation in Corporate World

SOUTHERN CROSS UNIVERSITY
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Student Names: John Smith (Student No.)
Yu Yan (Student No.)
Akshay Kumar (Student No.)
Vilma Santos (Student No.)
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Title of Report
Title of Report
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order as in the Table of Contents)
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Title of Report
Abstract
An abstract must be fully self-contained and make sense by itself, without
further reference to outside sources or to the actual paper. Its purpose is to state
the intentions in writing the report and provide a brief outline of the overall aim,
the relevance or importance of your work, key findings and the main
conclusions and recommendations.
It is a well-developed single paragraph of approximately 200 words in length.
The function of the abstract is to outline briefly all parts of the paper.
Although it is placed at the beginning of your paper, immediately following the
title page, the abstract should be the last thing that you write, once you are sure
of the conclusions you will reach.
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Title of Report
Table of Contents
Abstract......................................................................................................2
1. Introduction[NB: Include a heading for ‘Introduction]..........................5
2. Identity, image, and reputation (Deepgan Jung Bahadur Singh and ID)
....................................................................................................................6
2.1 Issue 1: Image...................................................................................6
2.2 Issue 2: Identity.................................................................................7
2.3 Issue 3: Reputation............................................................................7
3. Corporate responsibility (Gana Yeshwanth Kommalapati and ID).......11
3.1 Issue 2: Why managers should communicate externally about
corporate responsibility.........................................................................11
3.1.1 Ethical Responsibilities................................................................12
3.1.2 Social Responsibilities..................................................................13
3.1.3 Environmental Responsibilities....................................................14
3.2 Issue 2 (sub heading)......................................................................15
4. Media relations (Puneet Goyal and ID)................................................18
4.1 Issue 1: Communication via Traditional media...............................18
4.2 Issue 2: Communication via social media.......................................20
5. Crisis management (Eashita Bhardwaj and ID)...................................24
5.1 Issue 1: Communicating in times of crisis.......................................24
5.2 Issue 2: Communicating before a crisis..........................................26
6. Conclusion[NB: Include a heading for ‘Conclusion’]............................29
7. Recommendations................................................................................30
List of Tables and Figures [if appropriate - Number according to each
section]
Figure 2.1 Reputation
framework.....................................................................................6
Table 3.1 Strategy and
society.........................................................................................9
Table 3.2
Figure 4.1
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Title of Report
A table of contents should include all section headings and subheadings:
 Worded exactly as they appear in the report
 Numbered exactly as they appear in the report
 With their page numbers location.
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1. Introduction[NB: Include a heading for ‘Introduction]
The main introduction to the report written by all team members.
Approx. 150 words.
Here you want to focus on the assessment question (or in the
business world the terms of reference): 'Why and how should
managers master the corporate communication function'?
Consider how each section is a sub function of corporate
communications.
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2. Identity, image, and reputation (Deepgan Jung Bahadur Singh and ID)
Introduction
For any organization, communication is one of the most important factor that should never be
compromised because all the operation of an entire organization depends upon a functional
communication. When it comes to the matter of corporate world, it is very essential for the
managers to master the corporate communication function and this report aims to illustrate
the importance of communicating about the image, identity and reputation of the
organization. Firstly this report will elaborate the concept of corporate image, identity and its
reputation and secondly, this report will portray the importance of communicating about them
in the corporate world.
2.1 Issue 1: Image
Image can be considered as the public perception towards the company. It is a basic
impression, belief of the existing customers or the potential customers regarding the brand. It
could also be understood as the aggregation of views and belief related to a certain brand.
This is what customers thinks about the brand. Image is very much connected to the public
relation for any organization and thus, it is more of a result of a concerted effort by the
advertising, branding public relations. It takes a long time for an organization to earn a good
image of itself in the eyes of the customers but it is so vulnerable that it could get jeopardized
any moment. Image is regarded as a reflection of customer’s perception of a brand and it can
be gauged by the associations held in the memory and this is also a shared subjective mental
picture (Ross, Jill & Harradine 2011).
It is very important for the managers to communicate often about the brand image as it is one
of the most vulnerable factor of any organization. Maintaining a functional communication of
corporate image is always going to be helpful to retain the strong position in the market and
to retain the remembrance of the brand in the mind of the customers. Those organization are
to succeed that build up a genuine brand image, convey a genuine and consistent brand
message in such ways which reach their target market(Anon., 2018). Thus, it is very
necessary to maintain a functional communication about image of the organization.
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