Basic Marketing Plan

TK MAX bussines
Task 3

1. Basic marketing plan
• In order to grow business successfully and effectively TK max managers
should evaluate and made a basic marketing plan in order to deliver better
and quality services to customers that helps to increase sales and
profitability

Cont.
• Executive summary: Executive summary will help to summarise important things in the
marketing plan which should be considered during the plan in order to provide strengthen
and effectiveness. Employees, advisors and overview of plan should be included in
executive summary.
• Target customers: The section will help business to determine who are their target
customers. Being able to more clearly identify your target customers will help you both
pinpoint your advertising effectively.

Cont.
• Unique selling propositions: Unique selling proposition refers to make unique
path of selling products and service which helps to make a differentiate to other
competitor in the market.
• Pricing and positioning strategy: Pricing and positioning strategy is crucial for
TK max in order to make a premium brand from others that helps to provide
services with low prices.