Benefits of Tourism Strategic Plan for Coastal Area

This document discusses the benefits of producing a tourism strategic plan for a coastal area, using examples of destinations that have benefited from it. It also explores the importance of collaborative planning in tourism and justifies its usefulness for the Broadstairs coastal area. The document provides insights into the tourism strategy, vision, and objectives for addressing current issues and challenges in Broadstairs. It also identifies key stakeholders involved in implementing the vision and objectives.

TLH302
ASSESSMENT

Table of Contents
INTRODUCTION................................................................................................................................3
PART 1..................................................................................................................................................3
A. Explain the benefits of producing tourism strategic plan for coastal area & discuss with
examples of destination that has benefited from it..........................................................................3
B. Discuss importance of collaborative planning in tourism & justify this approach would be
useful for Broad stairs coastal area. Explain pros and cons of same approach...............................4
PART 2 .................................................................................................................................................6
C. Briefly discuss tourism strategy with clear vision & objectives which will address current
issues and challenges that Broad stairs is facing.............................................................................6
D. Explain how vision & objectives could be implemented and identify key stakeholders in
change of delivering those objectives..............................................................................................7
E. Evaluate how strategy is going to benefit the resident & visitors socially and economically ...9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
Tourism industry play vital role in growth and development of business. This industry is
changing drastically from time to time. Also it has been able to benefits other firm too. This report
is basically based upon coastal tourism destination, Broad stairs situated in UK. While tourists
enjoy this place and can do many activities such as Viking bay, joss bay and many more outdoor
activities. Also, this town is considered to be best place to live with peace and safe environment.
This report includes benefits of tourism strategic plan, importance of collaborative planning in
tourism, tourism strategy, implementation of vision & objectives and benefits of strategy to
residents & visitors socially as well as economically. Moreover challenges faced by Broad stairs in
tourism is also has been discussed with formulating effective measures. To develop tourism
industry, a plan is required and which has been elaborated in the present report.
PART 1
A. Explain the benefits of producing tourism strategic plan for coastal area & discuss with examples
of destination that has benefited from it
Strategic plan is important in developing strategies as well as tactics for business. Without
implementing strategic plan, it is not possible for firm to survive in market in appropriate manner.
There are many benefits of strategic plan for coastal area which has been discussed below-
Economic benefit-
Developing tourism strategy and plan assists both business as well as government to grow
at rapid level. So, by producing tourism strategic plan it helps government in generating revenue as
direct & indirect contribution. It contributes to government as direct way by including income tax,
eco-charge on tourist, tourism business etc. As indirect benefits comprises of employment in coastal
communities. It has been also stated that most jobs and employment rely on hotels, restaurants,
agencies etc (Soulard, 2018).
Foreign exchange income
Another benefit is that coastal areas are able to acquire foreign exchange earnings via
coastal tourism. This is because import as well as export of products & goods around the region
which also enhances in generating income in host country. Further, with help of plan more new

tourism gets attracted and coastal area have the opportunity to generate more other income.
Through foreign exchange income, coastal area also introduces new other activities which make
them a developing destination (Ibrahim, 2016).
Nature protection
When tourism plan is developed it also helps environment and habitats to be safe. Rules and
regulations imposed and regulated by government towards protecting or conserving resources,
habitats etc. Addition to this, coastal groups has been introduced to protect coastal communities
such as fisheries, marine invertebrates etc. Thus, it provides protection to natural eco system.
Hence, producing strategic plan provide nature protection also at wider & broader level.
(Papageorgiou, 2019).
Example of destination which has benefited from it is coastal tourism Eilat, Israel. It is
located in south of Israel and is also considered to be as holiday package or capital of host country.
In this town, there are many malls, restaurants, cafes, etc. It is famous for its scuba diving and
underwater observatory Marine Park. Also, government of Israel is provides programs as well as
campaigns and other needed facilities to assist coastal area. Also, to enhance and improve tourism
sector government has signed an agreement which is open skies agreement between Israel EU
regions. This assists both countries and direct flights have been started from both the side. This
results in increase of tourists as well as visit in coastal destinations. This is all done by
implementing effective strategic plan for tourism industry (Garcia, 2018).
After a brief analysis of above matter, it is stated that producing strategic plan for tourism
provide beneficial to coastal area and industry at broader scale. It is responsibility of government to
give leverage to such destination that give contribution and help in growth as well as overall
development.
B. Discuss importance of collaborative planning in tourism & justify this approach would be useful
for Broad stairs coastal area. Explain pros and cons of same approach
Collaborative planning
It is an approach used and adopted by government for growth and development of tourism
industry as well as destination. This includes procedures, frameworks so that they help in
understanding complex scenarios in the process. It is most effective method in tourism because it
enables large numbers of stakeholders is involved, new strategies and allows business to survive for
longer period of time. Also, CP is beneficial for those who want to expand as well as integrate with
economic & social communities. Thus, in relation with Broad stairs this method has been also used

for development of sector.
Broad stairs, located in east coast of UK is beautiful destination place for tourists which is
developing and safe place to visit. Collaborative planning for tourism in this town is beneficial for
business to survive for longer period. Also, as many local people of town live there information can
be used in CP for tourism development by analysing demand and need of the people in proper
manner. Through this approach, merger and partnership can also done in such as developing
opportunity for food and transportation service, tourist guide, networks and technology etc. To
increase the awareness and tourism industry it is required to use this approach for sustainable
business.
Pros
Effective solution- When planning is done problems and issues are bound to occur. So, for
effective solution shareholders mutual consideration can be marked as effective solution. This can
be done by using local resources & knowledge in relevance with culture as well as region which can
be used in collaborative planning for developing coastal area. Also cost related to such planning is
not expensive because large number of shareholders is involved in the process (Jarratt, 2019).
Sustainable development- Another advantage of collaborative planning for tourism
strategy is that it helps it assist in maintaining and saving of cost as well as expense related to
development of tourist by optimum use of resources, examining properly customer requirements
etc. Thus, it provides sustainable development for business in the sector.
Democracy- Further benefit of CP is that collaboration of stakeholder’s regulates
democracy and converts tourism development into planning and makes it legitimate for everyone.
This partnership and alliance with shareholders and other parties makes it possible to generate new
ideas and thoughts which increase chances to achieve sustainability.
Cons
Burden- When planning and development is being carried out in this approach it often
happens that people related with tourism development maintain and monitor everything together
and it becomes burden in planning procedure as well as development. This makes it difficult for CP
to effectively to be applied in process (Rahmoun, 2019).
Identify legitimacy- Further, it is essential to examine which shareholder has potential or
more legitimacy in planning and development process. This is because, when analysing requirement
chances of errors, conflicts can occur and disrupts the environment. So, legitimacy maintains the
uniformity of whole process appropriately.

Additional Cost- Also, in this process additional cost may occur for compensating
volunteers and workers of the proposed committee. This increases cost of production in and use of
more resources is stimulated.
Participation Capacity- In this, it is necessary to analyse and examine which shareholder is
actually participating in planning process so that k knowledge as well as skills is applied
accordingly. Hence, without knowing participation capacity collaborative planning becomes more
time consuming.
PART 2
C. Briefly discuss tourism strategy with clear vision & objectives which will address current issues
and challenges that Broad stairs is facing.
Broad stairs is beautiful town located in east Kent coast of UK. It is 80 miles away from
east of London and which has transportation facility connected to that area and makes it easy for
people and tourist to visit the place conveniently. This place is full of entertainment with ample
number of amenities such as ice cream parlours, chic shops, cottages etc. It is the attractive
destination because of it is an attraction point for sightseers, beautiful nightlife with seaside etc.
Mission- Main mission of tourism destination is to promote host country, attract tourist at
wider scale to stable the economy of government. A mission is statement which depicts what
currently one is doing (Mwesigwa, 2017).
Vision- To develop tourism industry in UK by considering innovative ideas, values and
ethics. A vision depicts the goal what one want to achieve in future.
Objective- Main objective of this destination is to build fair & developed economy for
future growth of town (Petrova, 2016).
In this coastal town, many places are there are many places which is great destination for
tourists as well as residents of town such as bistros, art galleries, amusement arcades, bars etc. Also,
tourist has the chance to enjoy Broad stairs gala, festivals etc. during the Easter. Other than this, to
access to the town government has also introduced high speed rail link so that people going for
vacations can easily move from Europe to London.
Mission, vision and objective play vital role because they clear individual goals what one
has to achieve at within a specified period of time. So, Broad stairs have clear thoughts regarding all
these elements and main challenge faced by them is that it took time to arrange transportation for
managing and acquiring resources which are crucial for tourists.

Current issues & opportunities- Main and current issue is that promotion of tourism is
diminishing due to unpaid attention or actions by government and which lowers the economy
development of town as well. Another issues is that residents people go for abroad for vacation
which negatively impact the destination main reason is because of sue of old technology, fewer
advertising, etc. Thus which indicates that it is not possible for town to achieve sustainability as
well as competitive advantage. Also, beach water pollution is affected health of people because of
carelessness of people. Measures which are used to solve this problem are not effective one. Also,
due to rise in competition high street shops in town are unable town cope with them such as online
food delivery, social advertising etc. Leaving of residents to other destination also deep impact on
access of population from other countries.
Opportunity- Broad stairs has opportunity of partnership and merger alliance of
government with travel agencies to promote tourism sector at larger level. Further, implementation
of marketing strategy such promotion and advertising via hotels, FMCG sector etc. can attract more
tourist in easier way. Another one is that improvement and enhancement of amenities such as scuba
diving, fishing etc. are also able to attract vendors to destination and supply resources with
affordable rate (Ullah, 2018).
After a brief analysis of above matter, it is stated that mission and vision are important for
business so that decisions are made accordingly. Also, without them planning process cannot be
implemented in proper manner. So, to achieve positive result it is necessary to consider these
elements properly. Further, opportunities and issues are to be maintained as well managed
appropriately. This helps destination to make changes & take effective measures in proper manner.
Proper plaaning and correct measures are to be used while going for mission as well as vision so
that conflicts & errors do not arise.
D. Explain how vision & objectives could be implemented and identify key stakeholders in change
of delivering those objectives
The identified vision & objectives are important to achieve so that destination is able to
develop in appropriate manner. Such as objective is to developed fair economy for growth by
providing more amenities as well as services to tourists at affordable rates. Further, vision is to
develop tourism industry in UK by giving special privileges to guest in host country. So, the these
two will be achieved by following ways which are mentioned below-
 The destinations and tourism communities can accomplish them by collaborating or say
merging up with multinational organisation which will help in developing activities,
services, amenities etc. Thus, such firm need to be merged who have detailed knowledge of

town and localities so that decision making is done effective manner (Morrison, 2018).
 Another way of implementing vision and objective is that they can have do promotion as
well as advertising at broader rate of scale to promote amenities such as bars, cafes, malls,
street shops etc. Such measures assist in accomplishing the described elements.
 To develop tourism industry, government of UK has to re-design the buildings and
monuments of town as well as present characters walls around the town ton attract more
visitors. This is crucial step because new environment will be created over the locality &
which have positive impact on tourists.
 Then, foreign students need to be encouraged and stay in UK because they enhance
potential of international tourism sector. So, government need to collaborate with various
universities so that more and more foreign students visit to UK.
 There are various coastal communities in town and which can help communities of town by
collaborating with each other. This leads to generating of new ideas, thoughts and those can
be applied for development of destination (Hjalager, 2019).
 Another point is that government should give some leverage and provide leniency towards
development of town such as providing funds for essentials, amenities, resources etc. Such
financial help will give boost to the process in planning at rapid level. Also, these funds are
to be used properly so that resources are acquired effectively.
 Viking bay, harbour establishment & beach infrastructure is to be implemented because
these are the main key attract for visitors. Thus, more attention is to be paid upon re-
designing them in town. As, they are also source of generating profit so huge investment is
to be done by legal authorities & shareholders (Habibi, 2019).
 Moreover, new strategies are to be used and implemented in vision as well as objectives so
that they are achieved appropriately. Also, local need to maintain these strategies so that
destination becomes popular as well as civilized at both national & international market.
Shareholders are key people in business and other sector because they responsible for
tracking and monitoring the community, issues and challenges faced by them across the region. In
relation with Broad stairs and its community team they can conduct weekly or monthly meetings for
analysing & examining performance view of project. Thus, there are several shareholders which are
discussed below-
Broad stairs town team- These are the shareholders who work with collaboration with
many people to accomplish the proposed project such as retailers, vendors, landlords etc.

State government- These are shareholders who are responsible for development of town
and societies & other facilities are essential for growth of destination.
Local Municipality- Local municipality are important for town because they take all major
decisions in town and work under government consideration. Finds, employment and other related
decisions are finalised by municipality.
After a examining the above paragraph it is seen that to achieve vision & objectives it
necessary to implement tactics as well as strategies so that correct measures are taken in planning
process and other decisions. Further, shareholders are crucial for communities because they help in
achieving objectives of destination. State government, Broad stairs town team are some of the major
key shareholders which play vital role in development of town. Thus, it is important to work with
collaboration so that everything is done in proper and systematic order (Bibri, 2019).
E. Evaluate how strategy is going to benefit the resident & visitors socially and economically
Coast town required strategies as well as tactics for growth and overall development. So,
the identified strategy benefits residents as well as visitors socially & economically. In town,
population is more than 26000 and mostly older people who have retired live there. So, community
team believe that improving of amenities around localities will create a new environment and
encourage people fir living in the town with positive energy. These residents get the opportunity of
exploring new things and the well best in that the get challenge to serve the tourist as also a good
chance to serve their country pride which is also beneficial key point for the residents as tourist
came to the country they got an opportunity of employment and a source to earn money also some
foreign currency it is also beneficial for the residents as they got to know more about different
cultures and the residents can also help the tourist to know more about their own culture. In many
countries the main source of income of residents is tourism. Thus, making new changes and
introducing new facilities increases morale of locals (Scheidt, 2019).
Benefits of visitors socially- As the visitors visit to different countries it has many benefits
in the eye of visitors one of the major part of benefit the visitors are earn from society or from the
residents because the major interaction of the visitors are from the local people or it can also said
that first way of contact of the visitors are the resident of the country. They provide them good
knowledge about their culture, heritage, local language, food and beverages. These things might
prove very beneficial to the visitors by which the get the information about the different places.
These can also provide benefits in the term of completing the goal of the visitor to visiting other
countries. If the visitors want to setup there business so the best way to know the local market
situation are the residents only. Also, provide them the details regarding required information which

is very beneficial for the visitors.
Benefits to residents economical- Tourism provide very great benefits to the residents not
only in social factors it also provide benefits in the aspects of economic. As the tourist visit to the
country and they bring an opportunity for the economy of country as tourist came with their
currency and exchange of these currency and the exchange of these currency increase the level of
foreign exchange in the country as well as the residents got a great opportunity of earning more and
more where regardless it also beneficial in the terms of that the residents got a chance to sell their
products at international level which is directly promoting the local culture whereby the sale of
handloom and locally popular products can increase the benefits of residents economically. These
benefits can directly help in generating high revenue and income from tourism (Beal, 2019).
Benefits to visitors economically:- As the tourism in beneficial for residents for at the same
time in some aspects tourism is also beneficial for the visitors as they visit different countries and
get to know the different culture and heritage whereby it in some aspects of economy it is also
beneficial they got to know the source of income of different countries what are the key points that
can help the visitors to do good for their own economy and there are many visitors who visit
different places to setup the roots of their business at international level and how the different places
can give them the benefits in generating money or stability in there economy (Fyall, 2019).
After a brief analysis of above matter, it is stated that strategy are beneficial for visitors as
well as resident of town. They help in analysing as well as examining the people demand
requirement in proper manner. To implement these strategies, it is essential for shareholders to
conduct proper market research so that right decisions are correct measures are taken for strategies.
Thus, with high level of skills and knowledge is to be required while implementing tactics as well
as strategies. So, it is responsibility of shareholders to examine that project who is handling is
capanle enough to deal with critical and difficult situations.

CONCLUSION
After a brief analysis of above report, it is concluded that tourism sector is drastically
changing and developing as well as shaping from time to time. In the present report how tourism
strategic plans is beneficial for coastal area has been discussed with appropriate example. Further,
collaborative planning which is required in tourism sector is explained in which rationale for using
this approach has been discussed properly. Then, in part 2 vision as well as objectives of Broad
stairs is and challenges faced by them have been stated briefly. It is important for everyone to have
clear vision and mission for overall development. So, this helps in making effective decisions in
planning process as well as development. Also, how these vision as well as mission are to be
implemented & key shareholders who take decision in the project are being identified. In tourism
sector, to survive in market it is crucial to take implement strategies & also need to be aware how
these are beneficial for resident and visitors both socially as well as economically.

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(Soulard, 2018)(Ibrahim, 2016)(Garcia, 2018)(Papageorgiou, 2019)(Jarratt, 2019)(Rahmoun, 2019)
(Mwesigwa, 2017)(Petrova, 2016)(Ullah, 2018)(Morrison, 2018)(Hjalager, 2019)(Habibi,
2019)(Bibri, 2019)(Scheidt, 2019)(Fyall, 2019)(Beal, 2019)(Hoogendoorn, 2019)