Strategic Planning for Coastal Area in Broadstairs

This presentation discusses the strategic planning for the coastal area in Broadstairs, including examples of destinations that have benefited from it. It also highlights the importance of collaborative planning in tourism and how it can lead to sustainable development. The presentation further explores the tourism strategy for Broadstairs, its vision and objectives, and how it addresses current issues and challenges. It concludes with the social and economic benefits that the strategy brings to residents and visitors.

TLH302 ASSESSMENT

INTRODUCTION
Tourism plays an important role which
involves various segments across the
globe. In addition to this, it is an income
source for residential persons as well as
visitor comes from outside world. Broad
stairs is a beautiful town which is located
in East Kent Cost between Margate and
Ramsgate. There are seven kind of
beautiful bays that involves far above the
ground streets, ample of things to see and
do. It is possible for every individual to
make foreign travel accessible at low cost.

STRATEGIC PLAN FOR COASTAL AREA WITH
EXAMPLES OF DESTINATION THAT HAS
BENEFITED FROM IT
 Foreign exchange income: Moreover,
it helps in increasing foreign income by
means of coastal tourism. In addition to
this, it helps in increasing exporting as
well as importing of good across the
region which enhancing revenue in host
country. With the help of foreign
exchange income, coastal areas also
launching new actions which makes
them a improving destination.

 Enhancing market share: The residential
person makes suitable tourism strategic plan
that helps in increasing market share which
will be beneficial for them. In addition to this,
it helps them in attracting ample of visitors
around the world. It also enhances sales as
well as level of profitability in future period of
time

IMPORTANCE OF COLLABORATIVE PLANNING
IN TOURISM
 Collaborative planning
Collaborative tourism planning determined as a
procedure which includes direct conversation among the
participating stakeholder in order to take effective
decision at marketplace. Beside form this; it is adopted
by government for success as well as growth of tourism
sector and destination. They include ample of stakeholder
for making an effective plan in order to survive for a
longer time period. There are different kind of
stakeholder such as government, legal authorities, tour
operators, trade association, tourist, businesses as well as
institutes and many more

Pros
 Sustainable development: There is another
advantage of collaborative planning in term of
maintaining tourism strategy that helps in
saving the expenditure in relation of
improving of tourism industry by assessing
the need and wants of customer in an
appropriate manner as well as optimum
utilisation of resources within tourism sector

CONS
Burden: In addition to number of benefits,
there are some kinds of problems which occur
in tourism sector. While making effective
planning and procedure related to improvement
in tourism sector which will sometime become
burden for them. It imposes adverse impact on
tourism sector.

PART 2
TOURISM STRATEGY WITH CLEAR VISION & OBJECTIVES WHICH
WILL ADDRESS CURRENT ISSUES AND CHALLENGES THAT BROAD
STAIRS IS FACING
 Vision
 “The primal vision of Broad stairs is to
achieve a leading position in island
destination”.
 Mission
 To increase the visibility of Broad stairs
considered as a top most tourist destination
in emerging market.
 Aim and objectives
 It helps Broad stairs in tourism planning
during the expansion of tourism policies as
well as procedures of long term plan.

 Current issues & opportunities-
 Globalisation: Herein, the tourism sector focuses
on providing products that helps the visitors in
experiencing something new that they have not
experienced earlier. Broad stairs focuses on
generating innovative idea to connect with ample
of visitors at global level. It helps them in
increasing sales as well as profitability level at
marketplace.

IMPLEMENTED AND IDENTIFY KEY
STAKEHOLDERS IN CHANGE OF DELIVERING
THOSE OBJECTIVES
 There are different kinds of vision as
well as objective which will be executed
in an effective manner as well as the
stakeholder plays an important role in
achieving those objectives in successful
manner. The primal vision of Broad
stairs is to achieve a leading position
within island destination. Therefore,
stakeholder plays an essential role in
term of accomplishing vision in timely
manner.

SHAREHOLDERS Broad stairs town team- These are the shareholders who
work with collaboration with many people to accomplish
the proposed project such as retailers, vendors, landlords
etc.
 State government- These are shareholders who are
responsible for development of town and societies & other
facilities are essential for growth of destination.
 Local Municipality- Local municipality are important for
town because they take all major decisions in town and
work under government consideration. Finds, employment
and other related decisions are finalised by municipality.

HOW STRATEGY IS GOING TO BENEFIT THE RESIDENT
& VISITORS SOCIALLY AND ECONOMICALLY
 Benefits of visitors socially-
 There are various social benefits to residents of
Broad stairs such as tourism brings foreign
currency which increases the standard of living
of residents. Tourism also encourages or
motivates local art and this attracts visitors and
benefits to residents. They also promote their
culture through celebrating their local cultural
events and festivals that attract more visitors
and they get a chance to earn more profit.
Tourism benefits in development of
infrastructure and this can also benefit
residents. Residents also gain knowledge of
other cultures, language and skills with tourism

 Benefits of visitors economically- There are various
benefits of tourism to visitors like they learn
various new things and also gain knowledge
of other cultures, languages and skills. Visitors
interact with new people while visiting or
exploring new places this increases their
knowledge and with this they get to know
about various cultures and religions. They also
have benefits that they get to know about the
local heritage of the place

 Benefits of residents socially
 There are different benefits to residents of tourism
from an economic point of view such as residents can
open shops to attract visitors and earn profits. Tourism
profitability helps the local economy in sequence in
order to develop new forms of income for residents.
Tourism also gives employment opportunities to local
residents that bring economic development in the
state or country.
 Benefits of visitors economically
 Visitors visit various places and gain knowledge about
their economy that motivates them in sequence to
develop their economy. Sometimes visitors get
impressed by the infrastructure and community of the
place and establish their business which is beneficial
for both visitors and residents economically

CONCLUSION
From the above mentioned report, it has been
analysed that tourism sector plays an important
role for success and development of industry.
This report discusses about Broad stairs in
order to achieve a leading position in island
destination. It helps them in increasing sales
as well as profitability level in future period of
time. It is necessary to make effective vision
and objective in order to work for them in an
effective manner. And also the main objective
is to achieve a good position in the market.
There is different kind of issues and
challenges which is faced by Broad stairs.

REFERENCES
Books & Journal
 Azam, M., Alam, M.M. and Hafeez, M.H., 2018. Effect of tourism on
environmental pollution: Further evidence from Malaysia, Singapore
and Thailand. Journal of cleaner production, 190, pp.330-338.
 Bredvold, R. and Skålén, P., 2016. Lifestyle entrepreneurs and their
identity construction: A study of the tourism industry. Tourism
Management, 56, pp.96-105.
 Dimitriou, C.K., 2017. The quest for a practical approach to morality
and the tourism industry. Journal of Hospitality and Tourism
Management, 31, pp.45-51.
 Griffin, K., 2017. The importance of religious tourism and pilgrimage:
Reflecting on definitions, motives and data. International Journal of
Religious Tourism and Pilgrimage, 5(3), p.2.
 Guimarães, C.R.F.F. and Silva, J.R., 2016. Pay gap by gender in the
tourism industry of Brazil. Tourism Management, 52, pp.440-450.