Motivation Level of Employees at Domino's Pizza

The present study aims to investigate the motivation level of employees working at Domino's Pizza. The research methodology will involve collecting data through various sources such as books, journals, and published sources. Data analysis will be conducted to reach a valid conclusion about the motivation level of employees at Domino's Pizza. The study will provide recommendations for improving employee motivation and job satisfaction at Domino's Pizza.

To analyse the relationship
between employee motivation
and performance appraisal at
Domino's in UK

Table of Contents
INTRODUCTION...........................................................................................................................1
Research background..................................................................................................................1
Research problem........................................................................................................................1
Research purpose........................................................................................................................2
Research objectives..........................................................................................................................2
Research questions...........................................................................................................................2
Literature review..............................................................................................................................3
Factors responsible for employee motivation.............................................................................3
Relationship between employee motivation and performance appraisal....................................3
Proposed research methodology......................................................................................................3
Type of investigation...................................................................................................................3
Data collection methods..............................................................................................................4
Sampling methods.......................................................................................................................4
Data analysis...............................................................................................................................4
Significance of research...................................................................................................................4
Research limitations.........................................................................................................................5
Project schedule...............................................................................................................................5
Outline of the chapters.....................................................................................................................7
REFERENCES................................................................................................................................8

Topic : “To analyse the relationship between employee motivation and performance appraisal at
Domino's in UK”
INTRODUCTION
Research background
Employee motivation plays an important role in the success of the organization. It helps
in assessing the kind of energy, commitment and creativity that is put by the employees in their
tasks. It has direct impact on the profits of the business (Agnihotri and et.al., 2016). Demotivated
employees can reduce the productivity that can lead to disastrous consequences for the company.
There are various monetary and non-monetary factors that can be implemented to introduce
motivation in the employees. It includes, performance benefits, bonus, encouragement, appraisal,
etc (Agnihotri and et.al., 2016). The opportunities help the company to motivate its employee in
such a manner that the production of entity gets increased. Hence, major role is played by
performance appraisal and reward system followed by the entity so that adequate opportunities
can be given to the employees to grow so that they are motivated enough to perform their tasks.
Domino's is an American pizza restaurant who owns its franchisee all around the world. It is a
leader is operating several pizza chains (Find domino's pizza restaurant, 2017). The present
study will be conducted with the aim to analyse the relationship between employee motivation
and performance appraisal at Domino's Barkingside. This branch of Dominos has been able to
generate higher revenues since last two years. Moreover, there are approximately 20 employees
working in it and are governed by two managers. The employee retention ration is higher as
people are quite happy working there.
Research problem
Every organization owns some talented employees who [prove to be boon for the
company and its rising profits. Dissatisfaction at the workplace and not getting adequate amount
of appraisal which they deserve can attract them towards rival organization. Domino's is a
pioneer of food chain industry and hence its motivated employees can help them in increasing
the revenues. There is a requirement for the entity to opt for better techniques in reward so that
employee turnover ratio can be reduced.
Employees are considered as assets for the company and increased staff turnover can
have direct impact on the process of the organization. Increased turnover posed as the threat to
the company for which it is required that adequate actions are being taken by the top-level
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management. The present research will help in analysing the motivation level that they receive
due to performance appraisal being carried out in Domino's. Further, satisfaction level through
eh process will also be judged. Further, the proposed dissertation will also help in recommending
Domino's that what all changes they can bring in their current structure of performance appraisal
to enhance the motivation level of its employees.
Research purpose
The purpose of the proposed dissertation is to analyse the relationship between employee
motivation and performance appraisal at Domino's. It will also help in assessing the factors that
are directly related to employee motivation. The proposed research will help in fulfilling the
purpose of the same. It will also help in suggesting some basic measures that can be used by
Domino's to enhance employee motivation at the workplace with the help of different
performance appraisal techniques. There are various regions of motivation that are still left
unexplored and can be covered in the research to find out the answer of the question that “Did
the adequate performance appraisal techniques can help in increasing the motivation level of
employees in the company?” The research will help the companies to make strategies regarding
employee motivation so that their stay remain concrete in the market place (Bhattacharyya,
2010).
Research objectives
The aim states that performance appraisal helps in increasing the motivation level of the
employees. This is an important activity that needs to be adopted by the organization. Hence, it is
important to make the assessment of relation between the two and ascertain what all strategies
can be used to enhance motivation through performance appraisal. Based upon the stated aim,
following are the main objectives of the research:
 To assess different factors that causes employee motivation
 To analyse the importance of performance appraisal for employees of Domino's
 To ascertain the relationship between employee motivation and performance appraisal at
Domino's
 To provide recommendation on reward system that can be adopted by Domino's
Research questions
Based on the stated objectives of the proposed dissertation, following research questions
can be framed:
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 What are the different factors that causes employee motivation?
 What is the relationship between employee motivation and performance appraisal at
Domino's?
Ethical issues
 Prior approval: It is important to take permission from the employees. Further, no data
must be collected through coercion or undue influence from the respondents that have
been chosen to conduct the present research.
 Privacy and confidentiality: The information that has been collected from the
respondents will not be revealed and will be kept confidential. Further, information
regarding name, age and gender will not be disclosed with the aim to keep the data
confidential.
Literature review
Factors responsible for employee motivation
According to Jahanshani, A. A. and et.al., 2014, employee motivation is the intensity of
energy and commitment that workers end to bring in their jobs. Managing and inspiring
employees at the workplace helps in increasing employee satisfaction. Even if the economy is
shrinking, the main concern of the management is to motivate their employees to work.
Motivation can be provided in the form of monetary and non-monetary. Non-monetary
motivation can be in the form of encouragement or appreciation. However, monetary motivation
can be in the form of bonus, performance appraisal etc.
According to Allen and Wilburn (2012), employee motivation helps in increasing the
productivity of the organization. There are two types of motivation, they are, extrinsic motivation
and intrinsic motivation. Extrinsic motivation is through external factors such as rewards or
punishment. However, intrinsic motivation is through internal factors which comes from within
an employee. In contrast to this, as per the views of Bowling, Hendricks and Wagner (2010),
extrinsic factors are more long lasting than that of intrinsic one and hence its adoption is the
organization is important.
Relationship between employee motivation and performance appraisal
According to Carmeli (2013), performance appraisal plays an important role in the life of
employees. It serves as a motivational tool through which employees work effectively to achieve
the goals of the organization. Rewarding them at that time motivates them to work harder
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towards the objectives. It also helps in maintaining cordial relationship between the employer
and employee which motivates the employer to take appropriate actions for the employee.
However, in contrast to this, as per the views of Performance Appraisal (2017), employee
performance appraisal is an appropriate career development tool for the managers as well as
employees. It motivates them to take responsibilities and perform their task in a well defined
manner. It promotes teamwork and discussing with the employees how his performance have
been able to affect the productivity of entire organization helps in making him motivated
regarding the same. Reward system by the top level management is designed based on it where
monetary and non monetary benefits are given to the employees for their effective performance.
Proposed research methodology
Type of investigation
The present study on employee motivation is a descriptive type of research design. The
data will be collected without bringing any change to the environment. The collected data will
help in assessing the role of performance appraisal in employee motivation. In order to fulfil the
requirement there is a need to understand the current performance appraisal system followed by
Domino's before jumping to any conclusion. It will help in getting overall idea of implication of
performance appraisal on employees' motivation. Hence, descriptive method of study will be best
suited in the current study.
Data collection methods
There are two main sources of data collection, which are, primary source and secondary
source. Both the methods of data collection will be used in order to conduct the present study on
employee motivation. In order to serve the purpose, primary method of data collection will be
used where data will be collected through questionnaire method. A set of closed ended
questionnaire will be prepared to gain specific results. On the other hand secondary sources of
data collection will include information collected through books, journals, online sources, blog
posts etc (Cassell and Symon, 2010). Adequate knowledge can be generated regarding concept
of motivation and performance appraisals. It will be helpful in collecting latest and useful
information which will further help in conduction of the study in effective and efficient manner.
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Sampling methods
Sampling is considered as the most important factor while conducting the research.
Appropriate choice of sample helps in reaching to the desired conclusion for the study. In the
present dissertation, random probability sampling method will be used (Silverman, 2016.). It is
not possible to collect the data from whole of the population. Hence, adequate amount of sample
will be chosen randomly in order to serve the purpose of the study. The method will also prove
to be feasible for the researcher. The sample will be chosen from the employees as they are the
best people who can give a clear idea regarding motivation policy of Dominos.
In the present study, equal chance of selection will be given to the data set. Hence,
sample will be of 50 employees working in Domino's. They are the best people who can help in
assessing their motivation level with the current performance appraisal policy followed by
Domino's.
Data analysis
After the collection of data from 50 employees of Domino's, quantitative method of data
analysis will be used to reach on to the effective results. Under quantitative method, statistical
tool, that is, SPSS will be used to analyse the data.
Significance of research
The research is significant enough as it will help in exploring the concept of employee
motivation and its link to performance appraisal. It will help in delivering the content related to
stated topic (Agnihotri, R. and et.al., 2016). It will help in ascertaining the ways through which
staff turnover ratio can be reduced. The research will also be helpful to the academicians who are
preparing their thesis on similar topic. Different organization will also able to learn to regard
strategies that can be adopted by them to improve employee motivation.
Research limitations
While conducting a research, there are various limitations that need to be faced by the
researcher. Some of these limitations are mentioned below:
 Prolonged process: The process of research is long and hence require adequate amount
of time so that all the important points are pin pointed in the dissertation. Data collection
and analysis process also require time as various tools and techniques are required to be
used by the researcher (Taylor, Bogdan and DeVault, 2015). Hence, delay in the overall
research can reduce its significance and deviate the results as well.
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 Availability of insufficient secondary information: The present study on employee
motivation will require adequate knowledge regarding the subject matter. However, some
important information can not be collected due to restricted access to some website. This
can barricade the secondary information to the researcher (Flick, 2015).
 Biased behaviour of the researcher: The biasness from the side of researcher can affect
the results. It can be performed while designing the questionnaire which can deviate the
conclusion and overall result of the research.
Project schedule
Project schedule help in making the assessment of how much time will be required to
conduct the research and reach on to the effective conclusion (Brandenburg and et.al, 2014). It
has been analysed that a total of 14 weeks will be required to conduct the research and submit it
to the concerned authority. The table formulated below helps in outlining the chapter of the
dissertation and duration that will be required to complete each chapter:
Task
1st
Wee
k
2nd
Week
3rd &
4th
Wee
k
5th
& 6th
Wee
k
7th
Week
8th
Week
8th &
9th
Week
10th
&
11th
Week
12th
&
13th
Wee
k
14th
Week
Research
planning
Formulating
Introduction
Forming aims and
Objectives of the
research
Defining the
structure of the
research
Collection of
secondary data
through books,
journals and
online sources
Review of
literature
Establishing
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framework of the
research
Formulating
Research Design
Ascertaining
Research
Methodology
Revision of the
draft
Data collection
through primary
sources
Collection of Data
through
secondary sources
Analysis of data
Findings and
Interpretations
Framing
Conclusions and
Recommendation
s
Completing the
remaining tasks
Revision of the
dissertation
Final Submission
Outline of the chapters
One of the important aspect of dissertation is to conduct it in an appropriate format.
Therefore, following structure has been designed for present dissertation:
Chapter 1: Introduction: This chapter will provide brief overview of the research with the help
of aim and objectives and background of the topic.
Chapter 2: Literature review: It is considered as one of the most important chapter of
dissertation. It assists in proving secondary data is collected through books, journals, and
published source. It helps in developing conceptual framework of the topic (Smith, 2015).
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Chapter 3: Research methodology: It helps in deciding the tools and techniques that will be used
by the researcher so as to conduct the present study on motivation level of employees of
Domino's. It plays an important role in reaching to a valid outcome (Silverman, 2016).
Chapter 4: Data Analysis: The data collected through different sources is analysed in this
chapter in order to reach to a desired conclusion of the study. It will help in bringing out valid
outcomes and findings for the stated study.
Chapter 5: Conclusion and recommendations: This chapter is important to reach to the
conclusion of the study based on the data collection and analysis performed for the same.
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REFERENCES
Books and Journals
Allen, R. D. and Wilburn, M., 2012. Linking Customer and Employee Satisfaction to the Bottom
Line: A Comprehensive Guide to Establishing the Impact of Customer and Employee
Satisfaction on Critical Business Outcomes. ASQ Quality Press.
Bhattacharyya, K. D., 2010. Research Methodology. Excel Books India.
Bowling, N. A., Hendricks, E. A., and Wagner, S. H., 2008. Positive and negative affectivity and
facet satisfaction: A meta-analysis. Journal of Business and Psychology. 23. Pp.115–125.
Brandenburg, M. and et.al, 2014. Quantitative models for sustainable supply chain management:
Developments and directions. European Journal of Operational Research. 233(2). pp.299-
312.
Carmeli, A., 2013. The relationship between emotional intelligence and work attitudes, behavior
and outcomes. J Manag Psychol. 18. Pp.788-813.
Cassell, C. and Symon, G., 2010. Taking qualitative methods in organization and management
research seriously. Qualitative Research in Organizations and Management: An
International Journal. 1(1). pp.4–12.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Silverman, D. ed., 2016. Qualitative research. Sage.
Smith, J. A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Agnihotri, R. and et.al., 2016. Social media: Influencing customer satisfaction in B2B
sales. Industrial Marketing Management, 53, pp.172-180.
Jahanshani, A. A. and et.al., 2014. Study the effects of customer service and product quality on
customer satisfaction and loyalty.
Online
Performance Appraisal. 2017. [Online]. Available through
<https://managementstudyguide.com/performance-appraisal.htm>.
Find domino's pizza restaurant. 2017. [Online]. Available through
https://www.dominos.co.in/store-location/.
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