“To determine effectiveness of employees training on customer

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“To determine effectiveness of employees
training on customer satisfaction”. A case study
on ASDA.

INTRODUCTION
In today's competitive business environment, employees of
firm play a significant role in the success of company. For
achieving its set goals and objectives in an effective way, it
is very important for every firm to ensure effective
management of human resources at workplace.

THEME 1: Like products and services of
ASDA
Yes No
0
2
4
6
8
10
12
14
16
18

THEME 2:Training and development
enhance skills of employees
Strongly agree Agree Disagree
0
2
4
6
8
10
12
14
16

THEME 3: Training and development are
beneficial for firm
Yes No
0
2
4
6
8
10
12
14
16

THEME 4:T&D programmes helps firm in
sustain customers for long period
Yes No
0
2
4
6
8
10
12
14

THEME 5:Technique which must be use by
ASDA to influence customers
Economic cost CSR Discounts Quality services
0
1
2
3
4
5
6
7
8

THEME 6 : Which method of training is
most beneficial
On the job training Off the job training
0
2
4
6
8
10
12
14

THEME 7: Major features of produce and
services of ASDA
Value services Quality of services
0
2
4
6
8
10
12

THEME 8: Rank to the products of ASDA
Excellent Good Satisfactory Average
0
1
2
3
4
5
6
7
8
9

THEME 9: ASDA require to offer more
training to its staff members
Yes No
0
2
4
6
8
10
12
14
16
18

REFERENCES
Conceição, S. C. and Altman, B. A., 2011. Training and
development process and organizational culture change.
Organization Development Journal. 29(1). p.33.
Daley, D. M., 2012. Strategic human resources
management. Public Personnel Management, pp.120-
125.

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