Impact of Social Networks on E-commerce: Customer Purchasing Behavior and Demand Patterns

To determine the impact of social networks on e-commerce
with a special reference to customer purchasing behavior and
demand patterns.

Impact of social networks on e-
commerce
• According to Bowen and Ozuem ( 2014), social networking plays a critical role in
development of business activities. It has been noticed that by having effective use of
diverse social media portals the businesses can have better presence in the market. E-
commerce success is dependent over online presence so it indicates the beneficial norms
for the company.

Contd...
• Bravo, Montaner and Pina (2012) has stated that use of Facebook and Twitter provides
an impressive user base to businesses who are more engaged with e-commerce activities.
It has been witnessed that establishing a strong digital presence by the creation of
personal profiles on all social media hubs guarantees a firm grasp on a wider audience
sector.