Impact of Consumer Behavior in Supply Chain Management - A Case Study of Tesco

RESEARCH PROJECT

Introduction
 Present investigation has been based developed using the British
multinational groceries and general merchandise retailer named as
Tesco which was found in the year of 1919 at England, UK. Jack
Cohen was the individual that was found this organisation in a form of
market stalls.
 Tesco is basically dealing in retail industry with a good range of
hypermarket supermarket, superstore, including a few convenience
shops as well.

Research Aims and Objectives
 Research Aims: An investigative study of the impact of consumer
behavior in supply chain management. A Case Study Tesco.
 Research Objectives:
 • To understand concept of supply chain management.
 • To identify the benefits that are derived by Tesco Supermarket
through effective supply chain management.
 • To ascertain the significance of effective consumer behavior
towards supply chain management of an organization.
 • To determine the major influence of customer behavior within
the supply chain management of Tesco Supermarket.

Research questions
 Evaluate the concept of supply chain management ?
 What are the benefits that are derived by Tesco Supermarket through
effective supply chain management ?
 What is the significance of effective consumer behaviour towards
supply chain management of an organisation ?
 What can be considered as major influence of customer behaviour
within the supply chain management of Tesco Supermarket.