Digital Business Management and Emerging Technologies Digital Report

Digital Business Management and
Emerging Technologies Digital report

Table of Contents
 INTRODUCTION 3
 MAIN BODY 3
 1. Identifying in E- business model that the website peruses. Considering E — business concepts and approaches on specific
strengths and weaknesses of the website 3
 2. Competitive strategies and digital strategies used by the Tommy Hilfiger and recommendations for the improvement 3
 3. Recommendations for improving the digital strategies of the Tommy Hilfiger 4
 4. Discussing customer traffic data by providing the recommendations for improvement with clear justification 5
 5. Identifying company's e — CRM and social network channels linked with website and provide recommendations for further
improvement 5
 6. Identifying the cyber security measures the company website has and discussing the e — business ethics with
recommendations 6
 CONCLUSION 7
 REFERENCES 1

INTRODUCTION
Digital business refers to the process that is involved in applying the
technology in the business for providing the services and goods of the business in the
improved manner according to the demand of the customers.
The current presentation will be based on the Tommy Hilfiger, that is
providing designer brands at the global level to its customers.

MAIN BODY
1. Identifying in E- business model that the website peruses. Considering E — business concepts and
approaches on specific strengths and weaknesses of the website
The Tommy Hilfiger follows the E — business model which is denoted as Digital
Wholesale Facility Model which is the model which means selling to the competitors. The company has invested
heavily in technology and data and is comprising the aspects as to how the growth and development of company is
being done at large scale. The company has been fine-tuning with the See Now, Buy Now model which has increased
its investment in the digital showroom in just one year. This helps in addressing the aspects as how the company is
growing and establishing its E — Business in the market at large scale.