Top Shop Business Plan: Reasons for Failure and Strategies for Success

Module: (FY028) Inquiry Based Learning
Topic: (Business plan)

Executive Summary
In this report it covers product and services and business plan of Top Shop as well
as its strategies to conduct profitable business operations. The aim of this report is to
highlights the reason of failure of Top Shop as well as what factors can be the
reason of failure in future. The biggest reason of their failure is outdated methods,
items and marketing strategy which decline their sales profitability and customer
base. Top Shop fashion brand in UK provides better quality and large variety of
products especially for women. Market strategy of company includes target market,
digital marketing plan, sales strategy and pricing strategy on order to attract large
number of customers. Managers’ makes effective business plan by conducting huge
market research about customers’ trends and preferences to improve their current
quality and performance in order to reduce many risks related to that. They providing
best training to their employees to manage their work effectively and earn
competitive advantages over competitors.
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Table of Contents
Executive Summary.................................................................................................... 2
Introduction .................................................................................................................4
Company history background .....................................................................................4
Identify areas of failure and why .................................................................................4
Current trends and competition at that time ...............................................................5
Models of Analysis .................................................................................................... 5
Recommendations...................................................................................................... 6
Marketing and sales strategy......................................................................................6
Conclusion ..................................................................................................................9
References ...............................................................................................................10
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