Role of Digital Marketing and Social Media Marketing in Contemporary Business

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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
What is marketing?.....................................................................................................................1
What is marketing mix and role of communication mix in it. ...................................................2
Evaluate what is digital marketing?............................................................................................3
Analyse the concept of social media marketing..........................................................................3
Significant of digital marketing and social marketing in contemporary business. ....................4
PART 2............................................................................................................................................4
Examples of social media contents ............................................................................................4
Effective campaign......................................................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the important aspect for business as this is the prominent procedure that
undertakes activities in order promote buying and selling of goods in order to satisfy the need of
customers. Marketing is also define as discipline which involves all action that company take to
attract customers and to maintain relationship with them. Moreover, digital marketing is one of
the major component of marketing that involves utilisation of internet and online based digital
technologies like desktop, mobile phones and other digital media platform in order to promote
goods and services (Alves, Sousa, and Machado, 2020). Digital marketing platforms are
increasingly incorporated with organisation's marketing plan so that higher reach to customers
can be obtained in effective and through which sales and revenue get enhanced with
adequateness. This report id based on the Starbucks which is an American based multinational
chain of coffee-house and roaster reserves with headquarter in Seattle Washington. The below
report is consist of analysis and understanding of marketing concept along with marketing mix,
evaluation of digital marketing, social media marketing and their importance. Moreover it will
also represent marking campaigns of company.
MAIN BODY
PART 1
What is marketing?
Marketing is refers to the activities which is being undertaken by the company in order to
promote the buying and selling of goods and services. Along with this, it is an action that has
been perform to build and maintain effective relationship with customers so that loyal customers
base can be created. Moreover, employees that has been work in corporation's marketing
department seeks to get the attention of potential customers with usage of effective tools and
techniques (Paranjape, 2018). Networking with past or existing client if the part of marketing
process along with this, it also includes writing thank you emails, returning calls etc. at the most
basic level a company has been seeks to aligned their products and services with customers need
and requirements. Matching products to customers requirements will lead to higher sales and
profitability. It is a key to organisational success as it helps in transferring and exchange of
goods through which it make goods available. Along with this, it provides support in raising
standard of living by making available uninterrupted supply of products at reasonable price.
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