Impact of Social Media Marketing on Consumer Behavior in the Retail Industry of UK

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Added on  2022/12/30

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AI Summary
This study aims to evaluate the impact of Social Media Marketing (SMM) on consumer behavior, specifically in the retail industry of UK during the COVID-19 pandemic. The focus will be on Tesco, analyzing the evolution of SMM, its impact on consumer behavior, challenges faced, and recommendations for influencing consumer behavior through SMM.

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