Sample Assignment on Tour Operations Management
Added on 2020-12-18
16 Pages5049 Words70 Views
Tour Operations Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Effects of current and recent trends on tour operators (Leaflet)......................................1TASK 2............................................................................................................................................32.1 Stages and timescales involved in developing holidays...................................................32.2 Different methods of contracting various elements and various types of tour operator.42.3 Selling price of a holiday package....................................................................................5TASK 3............................................................................................................................................63.1 Planning decisions taken for the design of selected brochure..........................................63.2 Alternatives to traditional brochures used by tour operators............................................83.3 Different methods used to sell a holiday package and recommend method....................8TASK 4............................................................................................................................................94.1 Strategic decisions by different types of operators...........................................................94.2 Compare tactical decisions that could be selected in various situations........................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONTour Operation business is the most vital component of tourism industry. In thedistribution channel tour operators are partners for inbound, outbound and catering business.This business is integrated with other tourism businesses because it is a connecting pointbetween service providers and tourists. It consequently generates huge amount of income sourcesfor the host country which in turn contributes to raise in their economy. Tourism business offersbroad range of ancillary services from professional point of view (Akroush and et.al., 2016).Tour operators can be considered as promoters, agents and image builders of destinations. In thisreport, there is description of tour operators of Trail Finders, stages involved in creating holidaysand strategies for decision making of tour operators. It is the UK's most trusted brand andindependently owned travel company. They offer exclusive holiday packages and higheststandard of customer service. Its corporate services include international ticketing, visaassistance, travel assurance etc.TASK 11.1 Effects of current and recent trends on tour operators (Leaflet)Tourism is expected tomaintain its growth rate at 4%estimated by World TradeOrganisation. Awareness oforganisation like of ThomasCook is there due totechnological advancements(Buckley, 2014). Consumerswhich can't be physicallyconnected by tour operatorscan easily contact them due toelectronic devices. They canbe categorised as:Outbound operators: Thesetour operators travel fromDomestic operators: Thesetour operators visitdestinations within their owncountry.Integration has affectedtour operators to a large extent.UK tour operator’s strategiesare examined amongst travelretailers, airlines and touroperators which influencecontracting methods andpricing of resorts. On the otherhand, cruise ships bring moremoney and ensures sustainabledevelopment of tourismMass market toCustomization: Various keycomponents have been realisedby present age tourism that arehaving chances of earningincome and like to spend moreand freely. Thus, newlymarried couples are among oneof them. Instead of going tomass market, Trail finders Ltd.should focus on particularcustomers' need in hugehomogeneous market.Scale and Segment: Numberof passengers taken by tour1
generating country to anothercountry.Inbound operators: These areinternational visitors who areresidents of the country andhelp to gain country's income(Mwesiumo and Halpern,2018).destination (Carmen andAlexandrina, 2014). Economicanalysis of tourists taxes areaimed largely on hoteloccupancy tax and daily carrental tax that is levied bymany UK localities.It contributes more than 21million dollars to tourismindustry.Changing demographicpattern: Special attention ismade to newly married couplewhich is a great turn made bytour operators. According tothe segment types of servicesand kinds of destinationsneeded by newly marriedcouples differ and thereforethey need to understand theirdistinctive requirements. Thisresults in better catering to thisoperator can be categorisedinto type of tour like familytravelling together or singlecouple (Dickinson and et.al.,2014). Newly married coupleis a kind of niche segment towhich tour operator has toprovide selected services thatmust satisfy them.Environmental awareness:Environment awareness ishighly considered by all typesof operators as it attracts moreconsumers. They like to carryout those activities which don'tpollute environment and areeco-friendly.Impact of E-Commerce: Forbooking in Trail Finders Ltd.And many other companies’young people prefer using E-commerce. Presence oftechnology help tour operators2
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