Tour Operation Management - Thomas Cook
Investigate the tour operators industry, including types of operators, products and services, industry scale, and management decision-making skills.
15 Pages5050 Words28 Views
Added on 2020-07-22
Tour Operation Management - Thomas Cook
Investigate the tour operators industry, including types of operators, products and services, industry scale, and management decision-making skills.
Added on 2020-07-22
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TOUR OPERATIONMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1COVERED IN POSTER.............................................................................................................1TASK 2............................................................................................................................................12.1 Stages as well as timescales includes in developing holidays..............................................12.2 Various methods of operating for different components......................................................22.3 Calculation of selling price...................................................................................................3TASK 3............................................................................................................................................53.1 Planning decisions for selected brochure..............................................................................53.2 Suitable alternatives for traditional brochures......................................................................63.3 Suitable methods of distribution of brochure for various types of tour operators................7TASK 4............................................................................................................................................84.1 Strategic decision which are made by different types of tour operators...............................84.2 Tactical decision making by tour operators..........................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONTour operation management is related with the travel and tourism sector. These sectorsprovide holiday packages to people as per expectation of people. For the same purpose theyproduce advertisement and brochures in order to promote their products and holiday packages aswell. The present report is based on Thomas cook which is UK based travel and tourismcompany. It provide quality services to their targeted customers and try to attract them as well.There is a recent trends effect development of tour operation industry. Firms have to followstages for developing holidays (Mak, 2011). Different types operators are contributed in effectivedecision making process. There are various external factors which having impact on theexistence of travel industries. Cited firm is responsible to provide best quality of products andservices to large of customers for increase profit margin and market. There are large number ofpassenger used the services of this sector in order to visit various number of places. They have tocalculate selling price on the basis of fixed and variable cost. TASK 1COVERED IN POSTERTASK 22.1 Stages as well as timescales includes in developing holidays.Various stages of growth and development of travel and tourism sector are able toimprove holiday packages. Staff members of cited firm are responsible to follow rules,regulation and policies which are imposed on them as per planning of company. Managers andleaders of cited firm are responsible to frame proper plan and strategies in order to attain theirtarget in timely manner (Nakayama and Bucks, 2012). This is the forecasting process which ishelpful for Thomas cook to retain large number of people and provide best quality services tothem as well. They have to conduct market research in order to analyse current marketexpectation of people and provide goods and services to them accordingly. Before providingservices they have to frame contract with customers and try to provide services according to therules and regulation which are mentioned under written legal contract. It is the legal formalitywhich is needs to be fulfilled by companies in order to comply them. Different stages and
timescale which have to followed by Thomas cook as travel and tourism company are as alignedbelow-Market research- With the help of market research in domestic and internationalmarket Thomas cook is able to expand business and try to improve profit margin as well (Doddsand Kuehnel, 2010). Staff members are responsible to conduct such research in order to gatherinformation or data which are related to the recent trends and demand of people. Planning- Members are responsible to frame plans and strategies through whichcompanies are able to attain their target or objectives as well (Witt, Brooke and Buckley, 2013).It is the systematic procedure which have to followed by Thomas cook for expand business andimprove market share. Scheduling- Members of Thomas cook have to prepare their task in schedule form andtry to comply with them as well (Chand and Katou, 2012). Through cited firm is easily attaintheir target. Set reasonable prices for services which are easily affordable for companies. Forecasting- Framing of plans and strategies is the forecasting procedure which ishelpful for to attain their long term as well as short term goals and objectives. Forecasting isstands for long term process. Contracting- Contract its the legal term in which two or more parties are comes in thelegal agreement and they all are bound to follow rules and policies which are imposed on them.Thomas cook comes in the contract with their customers before providing services of travellingto specified destinations (Brown, Bessant and Lamming, 2013). Furthermore, cited firm is boundto follow terms and condition which are mentioned under contract and signed by consumers inorder to provide services according to expectation of people.2.2 Various methods of operating for different components.Travel and tourism industries are bound to follow terms and conditions which arementioned under legal contract. Through this process, they are able to attain target as per theexpectation of customers. They opted services of air broker in order to indirectly interact withcustomers and identify their needs or demand with company. Brokers play significant role intravel and tourism sector. As they are responsible attain their target within stipulated time period.They have to perform functions as per the commitment which is provided by company to theircustomers. Allocate services as per the need of people (Evans, Stonehouse and Campbell, 2012).
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