Tour Operations Management Assignment
Added on 2020-06-06
15 Pages4833 Words29 Views
Tour OperationsManagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1LO1.............................................................................................................................................1P1.1 Covered in poster...............................................................................................................1TASK 2............................................................................................................................................1LO2.............................................................................................................................................12.1 Stages and timescales involved in developing holidays plan................................................1.....................................................................................................................................................32.2 Different methods of contracting..........................................................................................32.3 Selling price of package........................................................................................................4TASK 3............................................................................................................................................53.1 Planning decisions for preparation of brochure....................................................................53.2 Alternatives to traditional brochure......................................................................................63.3 Suitability of different methods of distribution used to sell a holiday package....................7TASK 4............................................................................................................................................9LO4.............................................................................................................................................94.1 Evaluate the strategic decisions made by different types of tour operator............................94.2 Comparison of Tactical decisions.......................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTION“Change is a heartbeat of growth- Scottie Somers.” Hence, it is a result from tourismsector which is rapidly growing in current scenario. Injecting new technology, services and otherthings which are required in this sector, it is developing high growth. This sector consist ofvarious other diversified business which jointly supports for its proper operations. Thesediversifications are classified as tourism lodging, transportation sector, food and beverage, retailindustry and many more. The variable which will impact the operations of such functional areasof tourism sector are stated in this assignment. There are various stages for development of tourpackage which have been justified in this document. A comparison between modern andtraditional advertisement tools have also been specified in this report. Thomas Cook is inclinedto provide tourism services to the travellers and its functioning have also been conducted in thisresearch. Travel operations management have to take several decisions regarding businessactivities which is included in this study.TASK 1LO1P1.1 Covered in posterTASK 2LO22.1 Stages and timescales involved in developing holidays planEverything has a procedure which is to be used in order to get the best results andconclusions. For preparing a holiday tour also there is a need for following certain stages so thateverything is communicated properly (Brown, 2013). The students wants to travel from UnitedKingdom to Amsterdam, Netherlands. Netherlands consists of various attraction which can bevery knowledgeable for the students who wants to experience the countries environment. Theseare Canals, Keukenhof, The Rijksmuseum, Hoge Veluwe National Park etc. Hence, for visitingthese attraction these students have approached Thomas Cook who will develop holiday plans infollowing way:Gathering Evidence:1
First and foremost step of a company is to collect information regarding the place whichit is aiming to develop holiday plan for. A proper market research have to be done for this inorder to have a evidence for visiting places at that destination. This is done to have a plan whichis secured and not having any vague information which can cause harm to company andtravellers. The needs of customers are to be fulfilled so for that a proper information withevidence have to be collected to satisfy them legally and security wise (Chand, 2012). Thisinformation includes attractions, guides, legal formalities, accommodation and transportation.Packaging Cost Analysis:The budget which will be required to have a complete cost analysis of package which hasto be paid by the traveller has to be analysed. This cost analysis has to be done on the basis ofcustomers requirement and there needs. This has to be created in a format which can berepresented to several customer who are willing to travel. Arrangement and negotiating with service providers:Thomas Cook alone do not provide travelling services there are various other elementswhich are contributing for these services jointly. The agreement with these elements like- hotels,transportation, sight seeing etc. has to be made properly by negotiating with them in order toreach a cost which is affordable by consumer. The services also are negaotiated in order tosatisfy customers on a large scale.Fulfilling legal requirements:Travelling beyond boundaries requires various legal formalities which are to be donesuch as visa, security etc. These are ensured by the company from which tour package have beenbought. These are to be understood and fulfilled in order to have a safe and secured torism to adifferent nation. Promotion StrategiesLast stage in developing a plan is to ascertain various platform at which the packagewhich have been made should be displayed in order to approach various potential customers.There are various ways which can be used by company and they are- social media, website,television, newspapers etc. These steps must be divided into timescale in order to have no wastage of time on oneactivity and an estimation of time for an activity will be properly set (Chon, 2012). Following isthe time scale for the same:2
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