Tour Operation Management INTRODUCTION 1 TASK 11 1.1 Covering in Poster 1 TASK 21 1.1 Design of holiday brochure for tour operators

Tour Operation
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in Poster.............................................................................................................1
TASK 2............................................................................................................................................1
2.1 The stages and timescale involved in developing holiday plans......................................1
2.2 Suitability of different methods of contracting for different components of the holiday 3
2.3 Calculating cost of holiday...............................................................................................4
TASK 3............................................................................................................................................5
3.1 Planning decisions taken for the design of brochure........................................................5
3.2 Suitability of alternatives to a traditional brochure for tour operators.............................6
3.3 The suitability of different methods of distribution used to sell a holiday......................8
TASK 4 ...........................................................................................................................................9
4.1 Evaluate the strategic decisions made by different types of tour operator.......................9
4.2 Tactical decisions that could be taken by a selected tour operator in different situations10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Travel and tourism sector is a growing sector which is helpful in developing the economy
of nation. This industry has registered itself as the highest growth rate business because of
introducing new technology in transportation and other services. Tour operation management is
very important aspect in travelling as it aids the tour operator in providing better quality of
services to its users and also helps in satisfying their needs or wants. It combines all necessary
components so that it can make a holiday package. This business includes five industry which
are tourism lodging, transportation, food and beverage, retail and other sectors. This report will
aid the coordinators who are working in travel and tourism enterprise in investigating various
factors which directly affect the capability of company. This present study will explain about the
stages and timescales which are involved in developing holidays, various methods of contacting
for different components of the holiday and types of tour operator. It will also discuss about the
modern and traditional advertisement tools by which company can advertise their goods or
services. Company, Thomson Holidays provides various types of travel and tourism facilities to
the people and also helps in satisfying their needs or wants. The strategic decision making and
different tactical decisions which are taken by the travel operators in company are analysed.
TASK 1
1.1 Covered in Poster
TASK 2
2.1 The stages and timescale involved in developing holiday plans
For planning a summer holiday tour for students, tour operator has to follow certain
stages which are given as below-
 Initial research- For preparing a tour plan, to find out relevant information is very
important in which structure of market and competitor’s policies are analysed. It requires
lots of research which analyses the types of goods that will get positive response and also
helpful in deciding the prices of that offer. In this, coordinator collects a large amount of
data according to the requirement of packages. These information will be relevant to
service provider, tourist destinations, guides, legal authorities, hotels and transportation
facilities.
1