Tourism Management & Operations

This assignment delves into the intricacies of tourism management and operations. It examines various aspects of the tourism industry, including marketing strategies, operational challenges, and current trends. Students are tasked with analyzing different business models within tourism, evaluating their strengths and weaknesses, and proposing innovative solutions for enhancing operational efficiency and customer satisfaction. The assignment emphasizes the importance of sustainable practices in tourism management and encourages critical thinking about the evolving landscape of the industry.

Tour Operation
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in leaflet.............................................................................................................1
TASK 2............................................................................................................................................1
2.1 Stages and timescale involved in developing holidays....................................................1
2.2 Different type of tour operators........................................................................................4
2.3 Calculation of selling price...............................................................................................6
TASK 3............................................................................................................................................7
3.1 Planning decisions for design a brochure.........................................................................7
................................................................................................................................................8
3.2 Suitability of alternatives of a traditional brochure for various type of tour operators....8
3.3 Different methods of distribution to sell a holiday and its suitability doe different type of
tour operators..........................................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Strategic decisions made by different type of tour operator...........................................10
4.2 Tactical decisions that could be taken by tour operator in different situations..............11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
..............................................................................................................................................14

INTRODUCTION
In current scenario, tourism is one of the important and growing industry. It directly
impact on development of the economy of the country. For this government authorities also
provide them better support to enhance their performance level at market place (White, 2016).
This type of industry define various trends and growth phase which helps on making successful
sector in market. Along with this, it is important for business organization to determine as well as
asses all the factors that directly affect the visitors decision. With the help of this they easily
attract larger number of customers by formulating better tour package for tourists. Present report
is based on Trailfinders Ltd, which h is a famous organization which deal in tourism industry and
also provide better services to their visitors for getting their better satisfaction. This company is
one of the biggest owned travel company which offer travel insurance, foreign exchange and
another services to their customers. This report include various information of impact of recent
trends of tourism and travel industry. Timescales also discussed in present assignment which
include in developing holidays. Along with this, various planning decision considered in
effective design a brochure. Strategic decisions is also define by the various tour operators in
order to make attractive package of tour. At the last of the project, different type of tactical
decision is also made by tour operators in various condition and situations.
TASK 1
1.1 Covered in leaflet
TASK 2
2.1 Stages and timescale involved in developing holidays
Large number of visitors visit various places for their employment and recreation. At the
time of holidays number of people go for travelling in various countries and locations with their
friends and family. For this, planning is important and initial stage before going any kind of trip.
With the help of effective planning individuals easily carry out entire activities of the holidays in
appropriate way (Medlik, 2016). Along with this, formulation of tour package also include
various stages to make whole package attractive. By this number of visitors are attract and
influences to go for trip. In this, planning helps in evaluating all the elements which directly
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affect the visitors choice. By this company easily attain higher profitability in most appropriate
manner. In this context, preplanning of the holidays, timelines are as follows:
Step/ Activities Description Time taken
All the relevant data and
details, planning and
preparation of entire holiday
tour.
This stage define overall detail
and investigation which done
by the tour operators. By this
they easily take better decision
towards the piece, facilities
and attractive places. Along
with this, it also include
accommodation and other
facilities which leads in
making more attractive tour
package for their visitors in
appropriate manner. Further,
customers also collect
information about tour
package through online
platform. By this tour operator
get feedback and past
experience of the visitors
towards the package.
This stage take approx 4 to 5
months for gathering al the
relevant information of
facilities which offer by tour
operators to its visitors.
Tour development In this, two parties comes
together for the purpose of
mutual consent. Both parties
select a common as well as
same solution (Wu, 2016). In
this stage negotiation play
important role which aid to
owner, travelling company and
This stage take 3 months with
the aim of acquiring services
providers. Along with this,
parties set better consultation
towards the set price which
helps for both parties so that it
consume more time. In context
of Trailfinders company
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another hotel management in
order top provide better quality
services to their customers at
minimum price so that they
easily consume their services
and satisfy their needs.
provide minimum cost to their
visitors in which they
effectively attain better
satisfaction.
Determination of price In this, travel companies
effectively assess the pricing
strategies in order to set final
price of the tour package
which helps in attracting more
and more customers. In this
stage various elements are
directly affect the pricing
strategy and all these elements
are foreign exchange rates,
price of fuel, tax of country. In
context of this, Trailfinders
needs to define different and
attractive holidays package
which helps inviting large
number of customers and
provide them better
satisfaction level in
appropriate manner.
This stage define effective
process of setting right price of
tour package. This process
take minimum 2 months for
better completion.
Tour package marketing and
promotion
It is more essential for
company to use effective
channel of marketing. This
activity consider after setting
the final price of whole tour
In this stage whole marketing
process as well as activities
take 1 month to effectively
complete.
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package. In this context
company use effective
channels such as banners,
online services, holders and so
on which helps in attracting
larger number of customers
towards their package.
After management of tour It is very important for
business organization to
collect feedback for visitors
which take after offering their
services to them. With the help
of this company easily take
their experience. In context of
Trailfinders, they gather
visitors views and opinion
towards the company and its
package which helps them in
making better questionnaire.
This phase as well as stage
take approx 1.5 months to send
questionnaire to its customers
in order top gather relevant
information about all their
experiences of the tour.
2.2 Different type of tour operators
Tarilfinders is one of the biggest company which deal in travel industry in UK (Graci and
Dodds, 2015). They offer quality services to its customers at affordable price in which they
easily generate more revenue in appropriate manner. The main focus of this company on its tour
package which aid in inviting more and more customers. By this they get higher satisfaction of
the customers. As per current scenarios, business organization define their product development
team design an attractive as well as educational package for a42 students which define all the
basic services in effective way. In this context sustainability of different techniques of
contracting towards various elements which is related with the holiday package which are as
follows:
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 Transportation: It is one of the important element of tour package in which every visitors
required transportation for travelling with better facilities and activities that aid in
improving the satisfaction level of the customers during their travelling. It is essential for
the business organization to provide better as well as quality services to their traveller in
order to make their trip more interesting so that they retain for long time period. Along
with this it is important element which aid in expanding the business activities in
appropriate manner (Byrnes and et. al., 2016). For this firm formulate best strategies in
which government authorities also provide them better support to improve their
performance level. With the help of this company invite larger number of visitors ad also
enhance their profitability level. Hotels: As per this case study, students spend their money at the time of travelling which
is related with education purpose. Along with this, various visitors go and visit different
destinations in which they spend their time with their friends and family. In this context,
better facilities and services provide by the hotels industry which helps in attracting more
and more customers by satisfy their needs and wants. In this hotels provide better training
programs to their staff members in which they behave wit clients in effective manner.
With the help of hotels make their positive brand image ate market and customers mind
also. It also helps in retaining them for long time period.
 Attractions: It is also an important element for travel and tourism industry. By this
company attract large number of customers at particular place and destinations for
visiting purpose only (Li and et. al., 2017). It directly contribute in economic condition
in positive way by increasing number of visitors. Along with this UK government also
focus and provide them better support to improve their image at market place. In context
of Trailfinders, they offer attractive places to their customers which increase the
customers interest towards the places. With the help of all the attractive place company
generate large revenue which aid in developing overall condition of the nation.
Hence, all these elements are important for travel and tourism company provide better
hotels and transportation facilities to its customers in order to get their higher satisfaction level.
With the help of this company increase visitors base which positively affect the economic
condition in appropriate manner (Khuong and Nhu, 2015). Along with this there are some
various kind of contract are as follows:
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 Fixed Contracts: This contract define fixed assessment in which changes are very less.
Along with this Trail-finders fixed their services and provide quality service to those
groups who contract form them in regular basis.
 Sale Only contract: This type of contract, tour operator charge high price and its cost of
value is also high. In context of Trail-finders does not need sale only contract because
they maximize their profitability level by delivering quality services to its customers.
2.3 Calculation of selling price
According to given case study, European students make an effective tour plan for
travelling various places to educational purpose in order to increase their knowledge in
appropriate way. In this, they have to prepare an effective budget for overall trip in which they
conclude all the major factors. For this, Trailfinders company provide them better tourism
services because they have best connection with various hotels. In this, the project development
team is more effective so that they focus of providing as well as developing attractive tour
package by offering quality services to their customers. They also provide better discounts to
their visitors in order to provide them better satisfaction (Lima and Weiler, 2015). In this, it is
important for students to make effective budget in order to calculate cost of the trip by including
all the factors which used at the time of journey are as follows:
Accommodation cost: 96*21=2016
96/1.12= 85.7
85.7*21= 1800 (For One night)
1800*5= 9000 (For 5days)
Details Price(in £)
Accommodation cost 9000
Transportation cost 11200
Charges of tour guide 945
Total cost 21145
Add: Profit margin @ 33% 6977.8
Sale price 28122.5
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As per above calculation, it can be concluded that food cost is not considered in selling
price so that the total selling price will be : £28122.5. and for per person will be: =28122.5/21=
£1339.18.
TASK 3
3.1 Planning decisions for design a brochure
Planning decision is define by an individuals to consists all the information in the
attractive brochure. Basically it is more important, in which all the data able in influencing the
visitors to but tour package and take better decision as per their demand in order to attain
positive experiences (Xu and Gursoy, 2015). In this the data must be included in brochure which
define name, information and destination of the company. Along with this it also include
transportation, tour duration, prices. All these are considered in the brochure to encourage the
visitor to buy it as per their requirements. In this cost is also require for formulating the brochure,
vendor selection for brochure design, final brochure format all these are use by the company to
influence their visitors. All these factors as well as elements are considered at the time of
formulating the process in most effective manner.
Mainly, a brochure is an effective elements for an enterprise which helps in making better
awareness of the customers towards company products and services in order to attain better
results by them. With the help of this all the visitors easily take better decision towards the
services and tour package. As per Kuoni travels, it is important for them to make as well as
design attractive brochure to invite larger number of visitors by providing them better services
and get their higher satisfaction level (Lin and Tseng, 2016). In this various methods are used by
selected company to provide better attention to visitors. In this various elements are included by
business organization at the time of making better as well as design an attractive brochure are as
follows: Brochure format: Brochure is an effective document which include all the information as
well as data of products which offer by the company to its customers. Basically it include
various section and sub section to effectively classified their data in various parts. By this
company make an attractive brochure which aid in inviting as well as influencing the
visitors towards this.
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 Selection of target market and budget: This is also important for business organization
to formulate a better budget for their tour package. For this firm conduct and effective
research to understand about customers needs and requirements. With the help of this,
tour operator get aware towards the customers spending power which aid in setting final
price of the services that offer to the customers.
 Time require to complete a particular stage: It is more important for business
organization to make an attractive brochure in specific time frame which helps in
influencing the visitors (Sahin and Matta, 2015). This process save both time and cost of
the company. With the help of this company easily formulate an attractive as well as
impressive brochure.
All these elements are used by company to making as well as designing attractive
brochure in order to invite larger number of visitors towards the company products and services
in more effective manner.
Illustration 1: Latest Brochure
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Illustration 2: Traditional Brochure
3.2 Suitability of alternatives of a traditional brochure for various type of tour operators
Introduction of various technologies, it is important for business organization to change
all the old methods and adopt new and different technologies to improve their process of offering
products and services to its customers. In this marketing define as well as include websites,
online platform and so on. All these techniques are used by every organization to sell their goods
and services. In this context, tour operator sell their tour package to their customers in which
they define their all features and activities. In this old traditional brochure are get failed in
attracting customers which directly impact on their needs and demand of the customers (Spandre
and et. al., 2016). Along with this introduction of technologies define various opportunities to
design attractive brochure. The main feature of using technologies is to reduce the chances of
arising barriers of traditional brochures. In this context there are some alternatives of traditional
brochure are as follows: E- brochure: In this firm take help of internet to formulate an impressive brochure which
helps in saving lots of time of the company and also provide advantage to improve their
performance level. Visual: In this, various as well as attractive images are used by the company which is
used in magazines to attract more and more customers towards the particular places. Social media: It is also important in which firm use various social media platform like
Facebook, Twitter, Instagram and many more.
 Websites: It includes various sites which is related with tourist places. In this all the
relevant information as well as features are included.
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Hence, by using technologies company formulate an effective and electronic brochure
which leads in inviting large number of customers (Bellman, 2015). This type of brochure are
more impressive as compare to other one.
3.3 Different methods of distribution to sell a holiday and its suitability doe different type of tour
operators
Kuoni travels wants to offer their services and tour package to various visitors in order
attain higher success at market place. For this, it is important to use appropriate methods and
channels of marketing to invite more customers towards the services. In this context, various
tools are there which helps in promoting services of the company at market place. With the help
of all these tools company easily sell their tour package to its visitors. By this firm attain benefits
to improve their performance at market place. Along with this, it is important that company
should give more attention on their methods which aid in dealing with customers and provide
them better information of company services (Tse and Tse, 2015). In this context there are some
effective methods which us used by the company to sell their tour package to visitors. All these
are as follows: Internet: It is one of the important method which is more popular and appropriate. By
this company easily sell their services to visitors and increase their profitability level. In
this IT department of the company posts in social sited about destinations which aid in
inviting as well as attracting larger number of visitors. Direct sale: It is also an effective method which is used by the company to offer as well
as sell their tour package to its customers. By this method company direct deal with their
clients and also influence them to buy their services. Wit the help of this firm easily
create better relationship with their customers and also retain them for long time period.
Basically this method is more effective in which enterprise generate larger number of
revenue by motivating as well as influencing their customers towards their services.
Along with this, the main advantage of using this methods company capture larger
market share form its rivals and also increase their positive brand image.
 Telephone: It is also an effective method, in which management of the company call
their selected visitor and provide them information about their products and services.
With the help of this they easily influences them to buy heir services (Leo, 2017). One of
the main advantage of feature of this methods is to create customers interest. In this
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context, Kuoni also use this method to call their existing as well as loyal customers to
provide them information and visit different places at minimum price.
All these methods are more effective which helps in distributing all the services of the
company to its customers in order to provide them better knowledge about companies services in
appropriate manner. With the help of this enterprise easily attract more and more customers and
also enhance their profitability level at market place.
TASK 4
4.1 Strategic decisions made by different type of tour operator
Various tour business take tactic decision which play vital role in travel industry. In this it
is more important to considered all the factors which directly affect he decision making process
of travel company. Along with this both Trafalgar and Thomas cook take better decision which is
related with marketing tools, brand positioning and tour package. Along with this company also
considered suppliers in which they select quality products which offer by the company to its
customers. In this company towards media and final brochure design. In this context there are
some points which considered in strategic decision are as follows: STP (segmentation, targeting and positioning): In this tour operators evaluate as well as
assess the segments first as per age, interest and purchasing power of the customers. With
the help of this they easily improve their growth (Vrellas and Tsiotras, 2015). Along with
this, company define their position of the products in market place and also attract larger
number of customers. Strategy for competitive pricing: It is also important for business organization which
helps in attaining competitive advantage in market place by proving better services at
affordable price to its customers. In this Thomas cook set their final price to their tour
package which is more effective for its competitors. Strategy for promotion: It is also an important process which define more specific tools
which carry out by company to promote their products and services in market place. For
example, another tour company use exclusive strategy to promote their tour package in
market place.
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 Strategy for discount pricing: It is also an effective elements which helps in attracting
large number of customers. With the help of this company capture larger market share
and also attain competitive advantage.
4.2 Tactical decisions that could be taken by tour operator in different situations
Decision are take by tour operator in which they manage all the operations and activities
is called as tactical decision (Webb, 2017). It related with the package of tour which directly
contribute in overall growth of the business. Along with this, it helps in executing all the
operational activities to get benefits in appropriate manner. In current time period, number of
decisions are define by the travel company to attain overall goals and objectives. BY this
company serve quality services to their customers which directly affect the profitability level of
the company.
Along with this, tie up with various stakeholders is also important which helps in taking
tactical decision which define by the travel and tourism industry. In this company also take help
from specialist and personal advisor which aid in enhancing position of the company by
attracting more and more customers. Further company also conduct meeting with their suppliers
in order to built collaborations in order to satisfy customers needs and requirements as per their
demand.
In this various methods and techniques are also there which is select by tour operators in
order to add value in their services which helps in making better relationship with their
customers (Shigenobu and et. al., 2016). Enterprise also formulate tour package in which tour
operator collect data about the customers needs. With the help of this they reduce the chances of
arising conflicts and also attain better results in most effective manner.
All these are helpful in satisfying customers needs and demand and at the same time also
generate more profitability in market place.
CONCLUSION
From the above mentioned report, it can be concluded that tourism is more effective
industry which directly contribute in enhancing economic condition in positive manner. In this
various tourism trends affect the overall travel company in favourable way. Along with this,
development of holidays also considered various stages which impact in decision making process
of the tout operator at he time to developing better tour package. For attract large number of
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visitors it is more important for travel company to offer quality services which helps in
increasing the profitability level of the company and also aid in taking strong place in
competitive market. Along with this, tour operator take better decision in order top formulating
an effective and impressive brochure. For getting better results, it is important for them to take
right decision in order save cost and time also. By this tour operator easily invite large number of
customers towards their services in appropriate way. Furthermore, it is also important to use right
method to effectively promote their tour package. In this a tour operator take tactical decision in
different situation in order to improve their performance level at market.
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REFERENCES
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Robinson, P. and et. al., 2016. Operations management in the travel industry. CABI.
Grant, D. B., Wong, C. Y. and Trautrims, A., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Medlik, S. ed., 2016. Managing tourism. Elsevier.
Wu, C. L., 2016. Airline operations and delay management: insights from airline economics,
networks and strategic schedule planning. Routledge.
Graci, S. and Dodds, R., 2015. Certification and labeling. The Routledge handbook of tourism
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Xu, X. and Gursoy, D., 2015. A conceptual framework of sustainable hospitality supply chain
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Spandre, P. and et. al., 2016. Panel based assessment of snow management operations in French
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Bellman, R. E., 2015. Adaptive control processes: a guided tour. Princeton university press.
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Leo, J., 2017. Two cultures of policing: Street cops and management cops. Routledge.
Vrellas, C. G. and Tsiotras, G., 2015. Quality management in the global brewing
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Webb, S. P., 2017. Knowledge management: Linchpin of change. Routledge.
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