Tour Operations Management

Tour Operations
Management

CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Current and recent trends and its effects on tour operators industry ....................................1
Covered in leaflet.........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Timescales and stages involved in developing holiday.........................................................1
2.2 Different type of tour operators.............................................................................................4
2.3 Calculation of selling price....................................................................................................5
TASK 3............................................................................................................................................6
3.1 Planning decisions for design a brochure..............................................................................6
3.2 Suitability of alternatives of a traditional brochure for various type of tour operators.........7
3.3 Different methods of distribution to sell a holiday and its suitability for different type of
tour operators...............................................................................................................................7
TASK 4............................................................................................................................................8
4.1 Strategic decisions made by different type of tour operator..................................................8
4.2 Tactical decisions that could be taken by tour operators in different situations..................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In today’s environment, sector of tourism is one of the fast growing sector. One of the main
advantage of this is that it contribute in economic development of a nation and that’s why
government of country also support this (Allahyari, Salari and Vigo, 2015). This sector
consists various trends and growth phase. In order to formulate better tour packages and to
attract large number of customers it is very essential for enterprises to identify and evaluate
every factor that affect the decision of visitors. Trailfinders Ltd, an enterprise which deals in
tourism sector in UK is taken under this report for study. This is one of the biggest owned
travel enterprise, company offer travel insurance, foreign exchange and other services to its
customers. This report contain information about impact of various present and recent trends
of tourism on travel and tourism sector. Timescales involved in developing holidays and
different type of tour operators is all detailed under this report. Further, various planning
decisions involve in design a brochure and suitability of various methods of distribution is
all given in this. Further, strategic decisions made by different type of tour operators in order
to make the tour package more attractive is also mentioned in this. In addition to this, type of
tactical decisions by tour operators in different kind of situation is also included.
TASK 1
1.1 Current and recent trends and its effects on tour operators industry
Covered in leaflet
TASK 2
2.1 Timescales and stages involved in developing holiday
Large number of individuals go to visit various places for the purpose enjoyment and
recreation. During time of holidays, large number of individuals go for travelling in various
countries with family members, friends, colleagues and others. For all this, planning is an
starting stage before doing an activity and before going for any trip. Planning helps individuals in
carry out every activity in proper and adequate manner. Formulation of tour packages consists
different stages of development and also consists various elements that make the whole tour
package effective (Bititci and et. al., 2011). Planning helps in consider all the elements which
affect the choice of visitors. For preplanning the holiday, timelines are given below:
Step/Activities Description Time taken
Relevant and detailed data and This stage consists detailed This takes approx 3 to 5
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planning and preparation of
holiday tour.
and appropriate investigation
done by tour enterprises in
order to take decisions related
with price, cost, facilities,
attraction places,
accommodation and other
factors in order to make the
tour packages more effective
and attractive. Customers
check price and other facilities
of tour packages by collect
information through online
website. This also provide
them information about the
feedbacks and past experience
of real customers.
months for collect information
about the accommodations and
other facilities offer to various
visitors.
Negotiation Under this, two different
parties come together with
mutual consent. Both parties
choose a common solution. In
this, negotiation help among
various vendors, owners,
travelling organisations and
hotels management in order to
offer quality services to its
visitors at affordable prices.
This take at least 2 months
with the purpose of
contracting each service
provider and when parties do
consultation to set the price
which is beneficial for both
the parties then it consume lot
of time. Trailfinders company
offer minimum cost of
travelling to its customers.
Development of tour Under this, after choose the
final destination of tour,
development of various
countries and places take
place.
This is known as one of the
most important stage and
approx 3 months will require
to complete this stage.
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