Tour Operations Management Assignment : Thomas Cook
Preparing a leaflet for the product development team at lcb Tours to ensure they understand the effects of current trends and developments in the tour operator's industry.
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Added on 2020-10-05
Tour Operations Management Assignment : Thomas Cook
Preparing a leaflet for the product development team at lcb Tours to ensure they understand the effects of current trends and developments in the tour operator's industry.
Added on 2020-10-05
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Tour Operations Management
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1. Analysing the effects of current and recent trends and developments on the tour operatorsindustry........................................................................................................................................3TASK 2............................................................................................................................................42.1. Assessing the stages and timescales involved in developing holidays...............................42.2. Evaluating the suitability of different methods of contracting for different components ofthe holiday...................................................................................................................................62.3. Calculation of Selling price of a holiday by Lcb tour company..........................................7TASK 3............................................................................................................................................83.1. Evaluate the planning decisions taken for the design of a brochure of Lcb Tour operators......................................................................................................................................................83.2. Assessing the suitability of alternatives to a traditional brochure for different types of touroperator.......................................................................................................................................93.3. Evaluate the suitability of different methods of distribution used to sell a holiday fordifferent types of tour operator...................................................................................................9TASK 4............................................................................................................................................94.1. Evaluate the strategic decisions made by different types of tour operator...........................94.2. Compare the tactical decisions that could be taken by lcb tour company..........................10
INTRODUCTIONTourist is the fastest growing industry in the world and also contribute to the GDP of thecountry's economy. The increasing spending power of customer helps the tour operatorscompany to develop different tourist packages according to the need and expectations of thedifferent target customers. The present report will include a leaflet which will the discuss effectsof current trend on tour operators with different type of operators. Further, a presentation hasprepared which will show discuss the stages involved in planning a holiday. The report thandiscuss the planning decisions to design a brochures, with different alternatives that are suitablethan the traditional brochures. The present report will discuss different strategic and tacticaldecisions by tour operators.TASK 1Enclosed in leaflet.M1. detail research of a tour operator and its operations.Thomas cook is an tour and travel company which is best known name in travel. Theoperation, market share of Thomas Cook are as follows:
TASK 22.1. Assessing the stages and timescales involved in developing holidays.The Lcb tour operator company has decided to plan a tour to Spain for 7 days. Followingare the stages involved in developing and preparing the holiday packages by Lcb tour operators.Market Research: For developing a holiday packages its import to survey about thelatest trend and customer preferences regarding the destination and types of holidaypackages. Market research may involve both qualitative as well as quantitate marketresearch project (Giaoutzi, 2017). A proper analysis have been made before planning tocreate a holiday package, identifying the target market and the travellers. Proper analysisfor the partners in the destination. The time period should be considered which can besuitable for the tourist. .Planning and scheduling: after making a market research for the tour packages planningand scheduling for the packages need to be start. According to the current trend andcustomer preferences, the kind of packages will be determine which can be cost effectivealso. Accommodation for the tourist has to planned according to the type of the package.The capacity of tourist need to determine before booking the hotels. The proper andsuitable time period for holiday has to planned, like summer or winter time period.Contracting: before preparing the packages, negotiation as to be done for the supplier,like local agents, tour guides, transport facilities for tourist in Spain should be evaluated. Costing the holiday: It is very important stage of developing a tour packages. Price ofthe package should be determine as according to competitor's price strategy (Theobald,2012). The cost of package should also be determine according to different factors whichincludes all the fixed cost like hotels, marketing licenses, cost of air plane etc. aftercovering a fixed cost variable cost should be determine, a mark up percentage for theprofit margin should be determine.Creating the brochure: In this stage, the tour operators make s a brochure, the first stepin making a brochure should be writing the textual part which would include all the
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