Tour Operations Management Assignment (PPT)
Added on 2020-12-18
9 Pages2690 Words149 Views
Tour OperationsManagement
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3Covered in Leaflet..................................................................................................................3Task 2...............................................................................................................................................3Covered in PPT.......................................................................................................................3Task 3...............................................................................................................................................33.1Evaluation of planning decision taken for the design of selected brochure......................33.2 Suitability of alternatives to a traditional brochure for different types of tour operator..53.3 Different methods of distribution for selling holiday for different types of tour operator54.1 Strategic decisions made by different types of tour operators.........................................64.2 Compare tactical decision that could be taken by a tour operator in different situation..7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONA tour operation management refers to manage and organise all travel related activitieseffectively and efficiently (Wu, 2012). This report elaborates effect of current and recent trendson development of tour operating sector and various stages which are essential for developing aholiday package. In this context, the chosen organisation LCB tours provide tourism relatedactivities to their potential customers at a global level. This report also discussed variousmethods of contracting, strategies to evaluate proper pricing for holiday package and differentmethods of distribution to sell a holiday package. Apart from this it also helps LCB tours incomparing tactic decisions taken by tour operators and explains planning decisions that will behelpful in developing a effective brochure which will attract its customers. This report givesemphasis on management of tour operators to generate customer satisfaction.Task 1Covered in LeafletTask 2Covered in PPTTask 33.1Evaluation of planning decision taken for the design of selected brochureA brochure is very effective way to influence target audience, this need to be carefullyprinted and designed. It is an effective tool which is very effective for company to increase profitand services. Factors Thomas cook Virgin groupCostCosting that are included inbrochure of this company isgenerally high. And theydistribute it in large medium ofmarket with good quality ofprint and significant number ofThis company brochureincludes low pricing level.And there level of distributionis in small scale market.Quality of print their brochureis comparatively low as
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