Tour Operations Management

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Leaflet.......................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Planning decision for designing brochure.............................................................................1
3.2 Traditional brochure for tour operators.................................................................................2
3.3 Methods of distribution ........................................................................................................3
TASK 4............................................................................................................................................5
4.1 Strategic decisions made by different types of tour operator................................................5
4.2 Tactical decisions (two examples) that could be taken by a selected tour operator in
different situations.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Tour operators is combination of travel and tour components for creating holiday
package. Travel agency is public service or private retailer which provides tourism and travel
services on behalf of suppliers such as package tour, railway, car rentals, cruise lines, airlines,
hotels. They produce and advertise brochures for promoting products, itineraries and holiday.
The given assignment is based on LCB tour which was founded in 1985. It provides full service
of hotels and resorts. Here will discuss about different types of tour operators and current and
recent trends for development (Assaf, 2012). The stage, timescales and methods of tour operators
are described along with selling price of holiday. Brochure is designed with proper planning,
different traditional brochures and distribution is analysed. There are strategic and tactical
decisions for operators.
TASK 1
Covered in Leaflet
TASK 2
Covered in PPT
TASK 3
3.1 Planning decision for designing brochure
It s very important for tour operator to do proper planning before designing brochure.
Through help of brochure large number of customers are attracted towards firm and its offers. It
should contain all relevant information required by individual so that better decision can be
taken. It is data or document which encourages take better tour packages and decision as per
need and requirement to get good experience (Baker, 2014). It contains following information
such as: mode of transportation, destination information, price, duration, name of tour firm, risk
associated, type of food. The element of planning decision for designing brochure are:
Cost- It means cost incurred for designing brochure. It consists of design of brochure,
main distribution channel through advertisement can be done, quality, number of copies and
wastage incurred. As per distribution channel creative and impressive brochure need to be
designed. LCB tour make effective plan through which cost incurred is low and result
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