Tourism Operations Management

The assignment discusses the growth and significance of the tourism sector in economy, highlighting the various types of tour operators and their role in providing satisfaction to customers. It also emphasizes the need for effective management and planning strategies in the industry.

Tour Operations
Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ..........................................................................................................................................1
1.1 Effect of current and recent trend and development on tour operation industry..............1
TASK 2............................................................................................................................................2
2.1 Assess changes and timescale involved in developing holidays......................................2
2.2 Different methods of contracting for various components of holiday and tour operator. 3
2.3 Calculate selling price of holiday from given information..............................................4
TASK 3............................................................................................................................................5
3.1 Evaluate planning decisions taken for design of selected brochure.................................5
3.2 Sustainability of alternatives to traditional brochure for various kind of tour operator...6
3.3 Sustainability of various techniques of distribution used to sell holiday for different kind
of tour operator ......................................................................................................................6
TASK 4............................................................................................................................................7
4.1 Evaluation of strategic decisions made by different kind of tour operators.....................7
4.2 Compare tactical decisions that can be taken by selected tour operator in different
situation..................................................................................................................................8
CONCLUSION .............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tour operation management play vital role in today's economy because tourism sector is
fastest growing. This sector contribute huge amount in national income and tourism is best
income as well as employment which help in developing economy. There are several tour
operators or planner main role of there is satisfying customers with their different products and
services. The person who is having special qualities of managing tour like holidays and tourism
for customers are known as tour operators. This report explain tour operation management and
this is based on two companies Trail-finders and Kuoni both having good market reputation in
tourism sector (Barratt,Choi,and Li2011). These organisation provide variety of services which
make holidays and other destination visit better and use various techniques as well as tools which
help in generating revenue or also in boosting tourism sector in economy. This sector requires
several development and modification so that these can make customers comfortable and
encourage them to buy their products.
TASK 1
1.1 Effect of current and recent trend and development on tour operation industry
Covered in leaflet

TASK 2
2.1 Assess changes and timescale involved in developing holidays
Tour operators have to do market research so that they can make effective packages
according to need and demands of the customers. This help in making effective and proper
holidays packages with the help of various steps. Trail-finder is the company who arrange
education tours and luxury coaches for their comfort trip was of 5 nights, age group of students is
18 and 42 students are their this trip of Brugge, Belgium and London of Brussels.

 Market research:- this is necessary for every king of organisation same in for the given
company also required so that they know about current market trend and choice,
preferences of customers. Such tour operators are needed that they will satisfy customers
and serve goods according to them.
 Planning and Scheduling:- second step is planning and scheduling this is necessary so
that company provide their product and services on time this will help them in making
customers loyal as well as also in satisfying them.
 Forecasting:- this step in future oriented in this tour operators analyse market trends as
well as customers need, preferences and taste so that they provide services to them in
better manner. Trail-finder have to fulfil expectation of customers which they have from
company.
 Negotiation:- money matters a lot sometimes packages offer by the company looks
expensive. Customers having right of negotiation when they want packages in bulk
organisation reduce amount of the same (Evans, Stonehouse and Campbell, 2012).
Given company have to adopt these steps so that they can make effective and efficient tour plans.
If packages are appropriate according to demand of customers then this will help them in
generating revenue as well also in creating brand image.
2.2 Different methods of contracting for various components of holiday and tour operator
Needs and want vary from customer to customer and company have to make packages
according to every one preferences tour operators have to understand and follow this. Main work
of tour operators is to know and examine about customers taste and preference so that they
design appropriate holidays packages so that they become able to complete their expectations.
Relationship between company and their client should be good.
Sometimes students want to spend some money on tour by visiting several places of
Europe. For this purpose they have to contact Trail-finders because they are also Inbound
operators who plan for their own country packages. This company provide services to the
peoples who want to visit their own country.
Students who want to visit they have to provide all information related to their visit so
that Trail-finder plan package according to their need and want. This information is expected by
company from their customer and deal between given company or their client should contain
entire information so that, their will be no issue in future. If package will be appropriate then this

will help in making students comfortable and enjoyable trip. Satisfy customers are mouth
publisher of company. Various kind of contracts have to re-checked and have to interpret by
client and service provider are given below:
 Fixed contracts:- this contract says that information contain in this is fixed it will not
change in future according to customers taste and preferences. Trail-finder have to give
better services as per mention in contract (Luis, Dolinskaya and Smilowitz, 2012).
 Sale only contract:- this contract change according to customers taste and preferences.
Tour operator may charge huge amount when they made changes in contract according to
clients. Give company don't have need of such contracts but for satisfying customers they
deal in such with their customers.
2.3 Calculate selling price of holiday from given information
Tour operators design various kind of holiday packages with different qualities and prices
according to customers. They have wide ranges of packages in regard of monetary value for
customer accordant to their expectable liking of tourism services. This will help in making their
package according to budget and income of their customers. Therefore, it appear to be more
essential to determine merchandising price for various vacation-al packages supply by Trail-
finders. An proper computation for this prospect is Grand Casselbergh in Brugge of 96 Euros for
an every person, two-seater room will be share between 2 adults with breakfast and meal. Instead
of this price of 48-seater luxury coach is £11,200 and this have two drivers and fuel or all other
farry texes, a tour manager . £945 this is the price of local tour guide.
As per above aspects, leader or manager have to grade up-to 33% adding it with charge
per unit of exchanging of €1.12 per £1. as per skills and knowledge of manager they have to
utilise proper techniques of selling price this will help in creating better and efficient package
therefore, deliver at best and appropriate rate.
cost of rooms per person 85.71
cost of luxury coach per seat 233.33
Allocation of local guide cost per person 472.5
Total cost of tour before margin 791.54761905
Add: Profit margin 261.1923809524

Selling price per person of tour after margin 1052.74
As above, selling price of particular tour rendered by respective company according to
their clients. In this, organisation provide offers to their clients. This alter them to addition top-
grade offers and especial services to users (Lenahan, 2011). Fixed and variable cost:- fixes cost is not changeable cost it remain same from starting
to end. This look to be inflexible in prospect to creating from raw materials or supply
products and services to customers. On the other hand, variable cost is the cost which
change according to requirement and need.
 Profit margin:- it is the margin between production and sell of product which is known
as profit margin.
TASK 3
3.1 Evaluate planning decisions taken for design of selected brochure
Every company have department related to marketing because promotion of product and
services serving by organisation is necessary. There are several tools and techniques of
advertisement and promotion such techniques mainly have two motives: first, to attract customer
which help in increasing sale and generating revenue whereas, second provide information to
customers about goods and services (Grant, Wong and Trautrims, 2017). Kuoni is an
organisation which targets to supply services to customers effectively with the help of awareness
among them or by attractive packages for luxury vacation. To accomplish this feature, the
company requirement to determine brochure as an economical or effective plan of action to
provide knowledge with such criteria. This is based on some components are as follows:
 Planning issue:- for implementing anything thing successfully in organisation there is
requirement of creating blue of entire planning with various steps required in achieving
desirable targets. Instead of this, their is requirement to determine all types of issues
respect that appearance for this planning is needed for removing barriers and problem
related to a specific factor which have to be complete on time. brochure of company
should have to contain all information related to company so that it will be easy this

process help in creating effective brochure. Apart from this, brochure should be perfect
in size and style, main is that it should be attractive with full of images and colours.
 Target market:- every company decide their target market and brochure should be
display in the targeted area that will help in attracting customers. Information related to
travel packages and luxury information related to past tours are also mention.
 Creative brief:- content mention in brochures should be accurate and relevant which
gives correct knowledge as well as help in attracting customers more and more. If people
read entire brochure then it will result and gives positive impact in company.
3.2 Sustainability of alternatives to traditional brochure for various kind of tour operator
Brochure is the tool which help in providing information or knowledge about goods and
services provided by company (Martinez, Stapleton and Van Wassenhove, 2011). In the old time
brochure is not that much effective because it contain only a single paper having information
related to company and its goods, services. This in not that much attractive because of black and
white colour and the same is more expensive. Hence, companies tour operator have to keep
maintain its quality and it should be effective so that it will help in easy attracting customer and
this facilitates in increasing clients this help in maintaining equilibrium between cost of
manufacturing and profit margin. Companies use digital marketing tools now a days according
to current market scenario all these have support through internet and social media. Below some
methods are explained:-
 Video- according to current modern era digitalisation is growing very fast even brochure
are also done in soft copies in the form of video. This results in generating interest of
youngsters because they are more interested towards social media like facebook, twitter,
Skype etc (Guo and He, 2012).
 Internet- this technique is beneficial and not expensive as per current trend people are
found of using internet. Through this it is easy to attract client and it may help in
providing information to large number of people at particular time period.
Kuoni company can use above mention techniques in making their brochure attractive and
effective. This help organisation in achieving its goal and objective in effective manner.

3.3 Sustainability of various techniques of distribution used to sell holiday for different kind of
tour operator
Every organisation have required undertaking to use appropriate acting or techniques to
demeanour any type of prospect as per its satisfaction criteria. So that it is essential to create
brochure and shell out it with appropriate or effectual method to the target clients. If method is
organised in proper manner than it will result in benefits required by the organisation. The
organisation named Kuoni can use various techniques of distribution for making more efficient
are as given:-
 Direct sell:- This word can be mention as that technique which is normally adoptive by
those organisation who are generally new in this business market. Such companies such
tools of direct distribution of brochure to customers which help them in getting aware
about product and services served by them.
 Call centres:- mostly companies establish their own call centres which help customers to
solve their problem or if they want any information related to that then also call centre
employees solve. This tool is beneficial in taking feedback from clients and this also
facilities in improving products (Hoyos, Morales and Akhavan-Tabatabaei, 2015).
 Internet:- brochures can be distributed through internet and social media as per current
market trend. Normally people are found of using all these and they easily influence to
purchase services and goods with the help of social media and internet.
As per above mentioned component are essential to pull targeted audience at minimum cost
investing and this also help in getting response from customers relate to product and services
provided by company.
TASK 4
4.1 Evaluation of strategic decisions made by different kind of tour operators
Various strategies and policies are framed by organisation which help in making entire
process of organisation more effective and efficient. These policies and strategies should be
modified according to current market trend for maintaining positive image of company in the
market (Khairat and Mahe, 2017). Every tour operator have to make their own strategies and
tactics for making packages more attractive and efficient for satisfying customers. Tour operators
with their strategies are mention below:-

 Inbound tour operators: this kind of tour operators having task of facilitates foreign
visitors in their country with the help of strategies making for providing better services to
customers. These should be created according to image of country and this will also help
in building image also. So that it will help in attracting foreigner to visit their country.
 Outbound tour operators: in this they target people of their own nation to visit foreign
places. The also help in providing legal aspects of that nation so that people can visit
these place comfortably.
 Domestic tour operators: These operators have to trade inside the boundaries of their
own country and people need better services to their own country visiting places. Their
are many methods which should be used by such operators so that they can get
satisfaction from visiting these places.
Every tour operators have their own strategies and policies according to their client and
visitors. Different strategies gives different satisfaction to customers and also develop economy.
4.2 Compare tactical decisions that can be taken by selected tour operator in different situation
Business environment is dynamic in nature so according to that strategies and policies
create by tour operators for their business plan should be modified. Customers taste and
preferences are change as per alteration in market trend. This should be done to facilitate
customers because if they are satisfy with company product and services then they will
recommend to other also for the same organisation (Kerzner, 2013).
When business is vast they have to use various strategies and tactics which help them in
managing their company. Making strategies more effective and innovative then it will help in
generating revenue. Different tour operators use different strategies and planning techniques so
that they can create differentiate between them.
Domestic tour operators
this type of operators having ability to provide better services to their customers because
domestic visitors have to deal with their own nation people who visit to places. For every
organisation it is necessary to fulfil expectation of customers to maintain in this competitive
tourism environment (Moutinho, 2011). This also attract new customers with the help of their
attractive packages and innovative strategies. Before implementing changes in policies and
strategies manager of organisation have to examine them properly to know their positive and
negative impact.

CONCLUSION
From above assignment it has been concluded that tourisms is the most growing and
widest sector of economy. This also contributing huge amount in national income instead of this
there are various kind of tour operators; Inbound, outbound and domestic. From them it is
necessary to make holiday packages according to demand and need of customers and provide
them satisfaction.