Tour Operation Management: Planning, Contracting, and Pricing

TOUR
OPERATTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Effect of current and recent trend and development on tour operation industry..............1
TASK 2 ...........................................................................................................................................1
2.1 Assess the stages and timescale involved in developing holidays...................................1
2.2 Different methods of contracting for different components of the holiday and tour operator
................................................................................................................................................2
2.3 Calculate the selling price of a holiday from given information......................................4
TASK 3............................................................................................................................................5
3.1 Evaluate the planning decisions taken for the design of a selected brochure..................5
There are some distinctions between traditional and latest brochure. ...................................7
3.2 Alternatives of a traditional brochure for various types of tour operators and recommend a
appropriate of their package of tour.......................................................................................7
3.3 Methods of distribution use to sell holidays for various tour operator and recommand most
appropriate package of tour....................................................................................................8
TASK 4............................................................................................................................................9
4.1 Decisions of strategies made by various types of tour operator.......................................9
4.2 Tactical decisions taken by a selected tour operator in various situation.......................10
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Tourism industry is a rapidly growing and plays a vital role in economic growth of
country. This segment promotes higher returns and revenue for company and government both.
There are several tour operators who are providing better services to attract customer that bring
motivation in workers to serve them best (Gibson, 2012). Tour operators are specialists in
holiday package creation. Determination of tour operator can be done on basis of inbound,
outbound and domestic in nature. Several trends and developments are seen in tourism industry
which has t understand by TO. Developing a holiday package contains various steps which will
be evaluated in this report further along with calculation of selling prices. This is focused on
company Trail Finders that provided its services in United Kingdom and they provides services
related to vacation packages to their consumers. To manage every sort of influences TO has to
gather all info from appropriate source and they have to formulate tactical decisions (Operations
Management in the Travel Industry. 2018).
TASK 1
1.1 Effect of current and recent trend and development on tour operation industry
Covered in Leaflet.
TASK 2
2.1 Assess the stages and timescale involved in developing holidays
Tour operator must conduct market research for getting knowledge about taste and
preferences of current and future clients. This market research will enable them in becoming
specialised their skills that is necessary for preparation of holiday packages. There are various
phases that a research plan consist. In present context Trail-finders have to create a luxury plan
for their clients and for checking preferences they have to conduct a market research. Company
is developing a luxury budget for educational tour for students who will start their trip from
London to Brussels and Brugge, Belgium. Number of students who are coming for a trip in July
2019 are 42 and they will stay for five nights approx. so for developing apposite trip for those
operator need to run research plan for gaining some required knowledge (Brown, Bessant and
Lamming, 2013). These steps are explained further:
1