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Operation in Tour Management Doc

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Added on  2020-12-29

Operation in Tour Management Doc

   Added on 2020-12-29

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Tour Operation Management
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1Covered in Leaflet..................................................................................................................1TASK 2............................................................................................................................................12.1 Assessment of different stages and timescales that are involved in developing holidays.12.2 Suitability of methods of contracting for different components of the holiday...............22.3 Calculation of selling price of the whole holiday package ..............................................3TASK 3............................................................................................................................................43.1 Planning decisions taken for the design of the brochure..................................................43.2 Suitability of alternatives to a traditional printed brochure..............................................43.3 Suitability of different methods of distribution used to sell a holiday for different types oftour operator...........................................................................................................................6TASK 4............................................................................................................................................74.1 Different strategic decisions made by different types of tour operator............................74.2 Comparison among tactical decisions taken by the Trail Finders in different situations. 8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONTourism is the dynamic sector and provides high quality customer services such asaccommodation, food & beverages, leisure, entertainment and many more. Operations in tourmanagement describes the way in which the company can grow and attract more customers incompetitive market (Cetin and Yarcan, 2017). This report is based on the Trail Finders Ltd.which is situated at United Kingdom. This is the biggest travel organisation that ownedindependently and it has three branches in Ireland and 29 branches at UK. This report shows theeffect of recent and current trends on the tour operators. In this context, it assesses timescales andstages that are involved in developing holidays. It also covers methods of contracting fordifferent components of the holiday and tour operators. Further, it includes decisions regardingplanning for design and describes traditional brochure for different type of tour operators withsuitable recommendation. Furthermore, it covers evaluation technique for strategic decisions thatmade by various tour operators. Lastly, this provides comparison of the tactical decisions takenby operators in different situations. MAIN BODYTASK 1Covered in LeafletTASK 22.1 Assessment of different stages and timescales that are involved in developing holidays.Trail Finders develop a plan for an educational tour of adult students from London toBrugge, Brussels and Belgium. For this purpose, its management needs to know about stages andtimescales for developing this holiday package (Jensen and Engineers, 2017). The companyarranging the luxury coach, local tour guide and many other services for successful of thatholiday package. So for this reason, they should recognise elements that are useful for it. In thiscontext, there are various stages and timescales that are concerned for developing the holidays,these are describes as follows:Searching for market destination – It is major essential element that should considerfor the tour purpose. Tour operator should make search about the destination place so that1
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they can identify the environment of such spot. In this context, travel location should beselected according to the demand of individual. Negotiation with contractors – This stage is useful for reducing the cost of holidaypackage. Tour operator should negotiate with the suppliers and vendors to control pricesof the package (Kato, Hosono and Yamao, 2015). This stage is conduct only ifaccomplishing the itinerary and in current days, the tour operator become profitable bynegotiating with customers for their services such as transport, car rental, airline andaccommodation. Price determination – In this stage, the tour operator decides total price of the holidaypackage. There are various factors that can effect this stage for example taxation, foreignexchange rates and cost of fuel of the destination country (Li and et.al., 2017). Touroperator can find it by using two different methods that are market oriented and costoriented tour pricing.Conduct marketing activities for the tour packages – Marketing is very essentialfactor for every tour operator because all such activities that are useful for attractingcustomers, are conducts in marketing. This stage can be accomplished by developing theproper marketing plan by making brochures and other elements. It is main stage ofdeveloping tour package. Developing tour itinerary – In this stage, tour operator builds the itinerary or schedulefor improving their plan. In this context, organisation also introduce offers or discounts inorder to attract customers.Execution of tour – This is the last step that accomplishes by the tour operators andexecute tour for their tourists. 2.2 Suitability of methods of contracting for different components of the holidayFor providing better tour package, the travel operators should determine differentmethods of contracting and evaluate the suitability. In this process, the tour operators designpackages by considering the way in which they find alternative method of contracting (Lück,2016). There are two major methods these are sale only contract and fixed contract method. Inthis context any tour operator can do contract with the suppliers and vendors by using suchmethods. These are as under:2
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