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Tour operations Management - TUI Assignment

   

Added on  2021-02-20

17 Pages4331 Words68 Views
Leadership ManagementMarketingHigher Education
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Tour OperationsManagement
Tour operations Management - TUI Assignment_1

Table of ContentINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................2Explain role and functions of tour operator.................................................................................2Scale and structure of tour operating industry and its comparison large mass market operatorsand independent specialists operators .........................................................................................3Impact on integration on scale and structure of large mass market and independent specialisttour operation...............................................................................................................................4PART 2............................................................................................................................................4Explore the different stages included in developing packages holidays......................................4Produce the costs packages holidays...........................................................................................6PART 3............................................................................................................................................7Review of range of luxury package tour programmes.................................................................7PART 4 ...........................................................................................................................................8Different strategic and tactical decisions made by TUI and other specific tour operators .........8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Tour operations Management - TUI Assignment_2

INTRODUCTIONTour operation management is described as company which purchases individual travelelements separately from various suppliers. Tour operators play very essential role in travel andtourism through managing the packages holidays which are the crucial characteristics of life inthe 21 century. Tour operators are at the head of travel and tourism sector in the today's world,trying out new destinations and holiday experiences to satisfy the ever-changing requirementsand expectations of travellers (Filby, Stockin and Scarpaci, 2015). Present Study is based onTUI. It is British leisure travel group. Company was formed through merger of first choiceholidays PLC. This report will explain role and functions of tour operators. It will state scale andstructure of tour operating industry. Furthermore, it will explore different stages involved indeveloping packages holidays and also produce costs packages holidays. PART 11
Tour operations Management - TUI Assignment_3

Explain role and functions of tour operatorTour operators purchase range of tourist products in majority which involves airline's seats,hotel rooms, coach facilities. They package them for subsequent sale to retailer or consumers.Their product is also known as inclusive tour packages. Large Mass market operators:Mass market tour operator which organizes tours of people at the time. Also, managetransport accommodation, activities and any additional services which can be needed. Theyrequire reasonable paths and ways of transport. Where travellers get most of the adventure andwhat facilities can be offered for free. This kind of tour operator can understand operations ofrelated firms and ways of complement or conflict with one they run (Robinson and et.al., 2016).Independent specialists’ operators: This kind of tour operator is differentiated to mass market tour operator which putstogether packages with combinations of accommodation, travel and sometimes transfer. It ismore flexible for the consumers to able to do what they want to do. They specialize and serve totourists’ interests which are cycling holiday, travel. Also, they have some clients than massoperators. Role of tour operator:Tour operator is responsible for giving general and specific advice for various traveldestinations.They play role in drawing up complex travel routes and assuring that meet all therequirements of the consumers (Kato, Hosono and Yamao, 2015). Tour operator play duty in making arrangements for transport, accommodation, toursand activities.They play role in utilizing computer database to research information about hotelaccommodation fares and hotel ratings. Functions of tour operator: Marketing or sales: Tour operator acts as joint among services provider and demand. Also,they purchase parts of services providers offer over specific time period for particular prices(Cetin and Yarcan, 2017). Tour operator sells holidays through travel agents and direct to thepublic with internet booking presenting impressive increases in recent years. Planning and arranging: Tour operator perform as planning and advertising different2
Tour operations Management - TUI Assignment_4

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