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LO2 STAGES IN TOUR OPERATIONAL MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY 1 LO2 STAGES IN HOLIDAY CREATION 2 LO4 BROCHURES AND DISTRIBUTION METHODS

   

Added on  2020-10-23

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TOUR OPERATIONALMANAGEMENT
LO2 STAGES IN TOUR OPERATIONAL MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY 1 LO2 STAGES IN HOLIDAY CREATION 2 LO4 BROCHURES AND DISTRIBUTION METHODS_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY.....................................................11.1 Recent trends in Tour operators’ industry (Leaflet)..............................................................1LO2 STAGES IN HOLIDAY CREATION....................................................................................32.1 Stages and timescales involved.............................................................................................32.2 Different methods of contracting..........................................................................................42.3 Estimated selling price..........................................................................................................4LO3 BROCHURES AND DISTRIBUTION METHODS..............................................................53.1 Decisions regarding brochure's design..................................................................................53.2 Alternatives to traditional brochures.....................................................................................63.3 Methods of distribution.........................................................................................................7LO4 STRATEGIC AND TACTICAL DECISION MAKING........................................................84.1 Tour operators' strategic decisions........................................................................................84.2 Tactical decisions taken by Tour operator............................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
LO2 STAGES IN TOUR OPERATIONAL MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY 1 LO2 STAGES IN HOLIDAY CREATION 2 LO4 BROCHURES AND DISTRIBUTION METHODS_2
INTRODUCTIONTour operational management have an important role in Tourism and travel industry.Tour operators are liable to provide new products or travel packages to visitors or travellers.Through offering number of new tourism products to customers, they attracted towards populardestinations. Emerging trends, various stages and different contracting methods used involved increating holiday packages is been explained in this study. Tour operator selected for studyingthis report is Trailfinders. It is a UK based Travel company, with around 29 travel destinationswithin country. Organization focuses on various promotional and distribution strategies, thatincludes both traditional and modern methods. Finally, various strategical and tactical decisionsthat are taken by tour operators.LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY1.1 Recent trends in Tour operators’ industry (Leaflet)Tour operators are one whocreate a package or combinestravel process on the basis ofcustomers' requirements ordesires. To promote their tourand holiday package, theyadvertise and design brochures(Kerzner and Kerzner, 2017).Different types of TourOperators:Inbound TourOperator:Theydirectly handles ordeals with inboundforeign tourists on theirarrival and departure,TourOperatorsAssociations:Association of BritishTravel Agents(ABTA): By providingguidance on issuesrelated to safety andhealth of travellers, onraising standards forindustry etc. are themain functions ofABTA. They also,provides financialprotection to touristswhile travelling fromplace to place.1
LO2 STAGES IN TOUR OPERATIONAL MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY 1 LO2 STAGES IN HOLIDAY CREATION 2 LO4 BROCHURES AND DISTRIBUTION METHODS_3
to provide servicessuch as transportation,accommodation,currency exchange,sightseeing, etc.Outbound TourOperators: These havean expertise indesigning andpromoting internationaltours. They provideholiday package onpre-decided period toperson or groups oftheir own nation toother country/s.Domestic TourOperators:Theyoperate and providevarious individual orgroups travellers needswithin boundaries ofhome country (Cetinand Yarcan, 2017). Association ofIndependent TourOperators: Around120 independent andspecialist tour operatorsare members of thisassociation, whooperates in about 170countries (Holland andLeslie,2018).Consumer protection isplaced fully by touroperators for becomingits members.Recent Trends in TourOperator industry:Mass market tourismto customisation:Travellers know preferto travel unexploredplaces instead ofvisiting populardestinations.2
LO2 STAGES IN TOUR OPERATIONAL MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 LO1 UNDERSTANDING TOUR OPERATORS INDUSTRY 1 LO2 STAGES IN HOLIDAY CREATION 2 LO4 BROCHURES AND DISTRIBUTION METHODS_4

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