Tour Operators Industry: Trends, Holiday Creation, and Strategic Decisions

Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................4
LO1. Understand the tour operators industry within the travel and tourism sector..................................4
P1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry................................................................................................................................................4
Task 2..........................................................................................................................................................7
LO2 Understand stages involved in creating holidays.............................................................................7
2.1 Assess the stages and timescales involved in developing holidays................................................7
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator.........................................................................................9
2.3 Calculate the selling price of a holiday from given information below........................................10
Task 3........................................................................................................................................................11
LO3 Be able to review brochures and methods of distribution used to sell holidays.............................11
Executive Summary...........................................................................................................................11
Introduction.......................................................................................................................................11
3.1 Evaluate the planning decisions taken for the design of a selected brochure...............................12
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators
and recommend the most appropriate for your tour package.............................................................13
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different
types of tour operator and recommend the most appropriate for a luxury tour package.....................14
Conclusion.........................................................................................................................................15
Task 4........................................................................................................................................................16
LO4 Understand strategic and tactical decision making for tour operators............................................16
Executive Summary...........................................................................................................................16
Introduction.......................................................................................................................................16
4.1 Evaluate the strategic decisions made by different types of tour operator...................................17
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations............................................................................................................................................19
Conclusion.........................................................................................................................................19
Conclusion.................................................................................................................................................20
References.................................................................................................................................................21
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Introduction
Tourism can be defined as a dynamic service is driven industry, where tour operators and other
tourism enterprises need to deliver high quality and great products to its customers. Getting
holiday packages planned by the Tour operators is one of the key trends of the 21st century.
Today Tour operators stand in the forefront of the travel industry, which seeks out new emerging
destinations and leisure experiences to meet the demands of the customers and satisfy them.
They partner with other connected industries like airline, hotels, hire Taxi etc to give a full-
fledged package to their customers. Tour operators sell their holiday packages either through
their physical locations or online bookings. This assignment briefs about the recent trends that
have seen a major growth in the tour operators industry. Discussions will also be made on as how
to a holiday is planned and created, what makes them sustainable, how tour operators sell them
to the customers and strategic decisions taken by the tour operators.
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Task 1
LO1. Understand the tour operators industry within the travel and tourism sector
P1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry.
Food Tourism
Tourism has recently
experienced a trend of food
lovers in the tourism industry.
People love to try the authentic
dishes of their travel
destinations. The tourism
industry has now brought in
various trends which do not
limit them to fine dining
places. People can learn to
cook their favourite dishes,
roam around farm markets, and
hear the food, culture and
living style of these places and
much more (Kreative, 2017).
Globalization
The globalization today has
diminished the boundaries
Adventurous trips
From bungee jumping, African
safari, hiking mountains,
cycling to swimming with
sharks and dolphins and much
more have seen a lot of trends
these days due to the fitness
freak people. Tour operators
plan the trips accordingly to
satisfy their customers
(Kreative, 2017).
Solo Women Travellers
Today women’s are preferring
to travel alone, packing their
bags, taking the road less
travelled when need a break
from their monotonous life.
Technology Advancement
Constantly upgrading
technology which is a key
demand in today’s world has
positively impacted the tourism
industry. Today customers use
internet services to search their
favorite destinations and book
their travel online. Within the
comfort of their home, they can
book tickets, check availability,
cancel tickets, search
destinations etc. This
technology eases when
provided by the tour operators,
increase their customer base
and earn profits.
The rise in Spending Power
The risen income level has
made the people invest in
4