Tour Operation Management Report

Tour operation management
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Contents
Introduction................................................................................................................................2
Task 1.........................................................................................................................................3
P1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry.......................................................................................................................................3
Effects of current and recent trends and developments on the tour operators industry.............3
Task 2.........................................................................................................................................6
Introduction................................................................................................................................6
2.1 Assess the stages and timescales involved in developing holidays.....................................6
2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of tour operator.........................................................................8
2.3 Calculate the selling price of a holiday from given information below...............................9
Conclusion................................................................................................................................10
Task 3.......................................................................................................................................11
Executive summary..................................................................................................................11
Introduction..............................................................................................................................11
3.1 Evaluate the planning decisions taken for the design of a selected brochure....................12
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package...................................13
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of a tour operator and recommend the most appropriate for your tour package.
..................................................................................................................................................14
Task 4.......................................................................................................................................16
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Executive summary..................................................................................................................16
Introduction..............................................................................................................................16
4.1 Evaluate the strategic decisions made by different types of tour operator........................17
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations..................................................................................................................................18
Conclusion................................................................................................................................19
Conclusion................................................................................................................................20
References................................................................................................................................21
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Introduction
This report helps the reader in knowing the numerous effects of recent as well as latest trends
and development on tour operator industry. Tour operator is defined as a traveling agent who
is specializing in providing holiday packages to the customer. This report also covers the case
study of Kuoni, Trailfinders Ltd. Timescales and stages of holiday packages are analysed in
this report. This report will help in knowing about the planning process to create the
brochure which will help the tour operator to attract different customers. This report will also
assist in knowing about the alternative which traditional brochure have which different tour
operators can use in place of traditional. The different methods of distribution will also
explain in this report which will help the tour operator to choose appropriate channels to
distribute. Different tour operators of UK are using contracting method for increasing rate of
customers. Tactical and strategic decisions are made with respect to different types of a tour
operator.
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Task 1
P1.1 Analyse the effects of current and recent trends and developments in the tour
operators industry.
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Effects of current and
recent trends and
developments on the tour
operators industry
Introduction
This leaflet is created to
understand the effects of
recent and current trends and
developments in the tour
operators industry.
Effects of current and
recent trends and
developments
Destination Marketing-
The destination marketing
is replacing the marketing
which is related to tourism.
The advertising companies
have been hired by the
different operators of tours
for increasing the image of
a particular location so
that it can attract the
tourists. Nowadays it is
taking place in the new
form of media. It has been
referred to the huge reach
by the use of the internet.
Advertising and
promotions are getting
Responsible tourism
According to Schegg, et. al.
(2017), as the travel and
tourism industry is getting
developed in a very effective
manner it is helping the
customers in very efficiently.
The travel industry takes
the responsibility of
providing each and every
facility to the customers
such as breakfast, meals,
rooms, insurance and etc.
All these facilities help
customers in feel free and
safe during their journey
which helps this industry
with positive feedbacks
(Schegg, et. al., 2017). This is
the best way of assuring the
customers for their
satisfaction and relevancy as
well.
Trends to include changing
trends in holidays - Use of
the internet became very
helpful for the people as
Conclusion
In this leaflet, the how travel
and tourism industry is
getting affected has been
described. Most of the points
like destination marketing,
Environmental awareness of
tour operators etc. have been
included to understand it
better.
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