The assignment explores the use of the Competing Values Framework (CVF) in a tourism and hospitality context. The CVF is utilized to assess the organization's culture and dynamics, identifying areas of strength and weakness. The framework's dimensions of internal and external, stability-flexibility are applied to understand the organization's effectiveness and cultural impact. The assignment draws on research by Adams et al. (2017), Lindquist and Marcy (2016), Grabowski et al. (2015), and Saxena (2016).