Operating in Great Barrier Reef

Running head: TOURISM AND HOSPITALITY
Tourism and Hospitality
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TOURISM AND HOSPITALITY1
OPERATING IN GREAT BARRIER REEF
Byline
Whitsundays Islands are the foremost fascination in the Great Barrier Reef. The Great
Barrier Reef stands as a protective cover over these islands and saves them from the oceanic
covers.The Whitsundays Islands are one of the safest and the most relaxing cruising waters
and a very soothing luxury holiday destination place for the tourists all over the world.
Situated in just the centre of the Great Barrier Reef, The Whitsunday Islands is an essential
wonderful Australian travel experience. Made up of 2900 reefs, it is the largest reef structure
and the greatest marine park in the world. This news article deals with the market segment of
the tourism sector in the newspaper titled “The Guardian”.
The Great Barrier Reef is primarily protected and maintained by the marine tourism
industry of the Reef. The tourism sector of the Great Barrier Reef is one of the major
industries which has a contribution to almost $5.4 billion to the economy of Australia,
providing employment to a huge number of people. The market segment in the Travel and
Tourism sector is a major business segment that needs to be focussed on. The tourism
marketers make use of segmentation to better understand the customer requirements. The
brands of the travel sector and the destination marketers also shift to the online marketing
opportunity since they know that the customers have the possibility to move into online
marketing. A sustainable industry is ensured by the marine tourism of the reef which also
helps to maintain the diversity, the integrity and the productivity of the region. The Great
Barrier Reef Marine Park (GBRMP) invites almost 1.7 million touristsin the region every
year. This helps in a generation of a great level income, which eventually has a rapid
development in the tourism infrastructure in the concerned area. Geographically the Tourism
sector in Great Barrier Reef is concentrated in the Cairns and the Whitsundays Areas which