Analysis of Accommodation Sector in Tourism and Hospitality Industry

Tourism and Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
An analysis of an organisation sector and its external environment...........................................1
Analysis of Present economic condition of the region/country..................................................3
A demonstration of relative importance of Key issues within the sector's market.....................4
Use of appropriate model in order to understand arguments......................................................5
An analysis of the Key players within the market......................................................................6
Strength and weakness of the main players at marketplace........................................................6
Opportunities and threats within the sector's of an organisation.................................................7
Conclusion of future of the sector within medium and short term.............................................7
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Hospitality and tourism industry both plays significant role within the organisation and
help them to achieve their organisational goals and objectives in an appropriate manner.
Whereas, hospitality sector has wide scope which mainly describes industrial classification that
offers refreshment, meals, accommodations and so many facilities to people. Along with tourism
sector is always considered as a pleasure of business also attract large number of people within
an effective manner. So that it can be both domestic as well as international that has outgoing
and incoming implications on a country's Balance of payment. Present report is based on
Accommodation sector which is considered as a part of hospitality and tourism industry that
control and manage wide portfolio of hotels, resorts and restaurants. Along with this, Europe is
one of the best country that attrcat large number of travellers or tourist and provide them better
accommodations in order to achieve high volume of goals and objectives. Moreover, discussion
will be based on external environment sector of an industry along with key issues within the
sector's market (Dogru and et. al., 2019). At last, swot analysis of firm and their key players
within the market will get covered.
An analysis of an organisation sector and its external environment.
Accommodations always regarded as the large sector within the tourism and hospitality
system. Along with this this type of sector helps tourism industries to achieve their desired goals
and objectives in a perfect way. With the help of Accommodation sector able to provide
different types of services such as better stay for guest, several activities to entertain guest and so
many things that makes industry attractive and encourage them towards targeted goals (Goh and
Jie, 2019). Therefore, Accommodation sector always consider as a backbone of tourism
industries by which they can take initiative in so many activities and able to give better services
to their customers. On the other side there are lots of other services which is also offered by this
department within hospitality and tourism industry through which they can target its potential
customers and give better accommodations to people so that they can easily enjoy their holiday.
The main thing about this industry is that, it gives their services across the globe so people can
easily get their services in every place. According to the 2019 portfolio this can be said that
accommodation sectors having 923,110 rooms within 13 countries including Europe and
territories and managing so many franchise globally. There is PESTLE analysis or strategic tool
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