Analysing Risk Management of Notting Hill Carnival

Tourism and Hospitality
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Table of Contents
Title – Analysing Risk Management of Notting Hill Carnival from an organiser point of view....3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
Purpose of Research...............................................................................................................4
Literature Review.............................................................................................................................5
Research Methodology....................................................................................................................7
Recommendations..........................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
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Title – Analysing Risk Management of Notting Hill Carnival from an
organiser point of view.
INTRODUCTION
Tourism industry comprises of various sectors like travel, food and beverage,
transportation, accommodation etc. Hospitality industry, on the other hand, is also among the
fastest growing industries across the world. The industry has emerged as a huge success over the
last few years and refers to a wide range of businesses and services linked together to ensure
customer satisfaction (Bushell and Bricker, 2017). The industry is mainly focussed on providing
customers lasting and memorable experiences. It offers necessary services like food, leisure etc.
to travellers to satisfy their needs. Both tourism as well as hospitality industry work in close
coordination with each other to gain the loyalty of customers as well as satisfy their needs in an
effective manner. Although tourism and hospitality industries are similar, there are some
differences between them. For example – the hospitality industry does not necessarily only cater
to the needs of tourists, it can also include providing services to local people. On the other hand,
the tourism industry is more concerned about satisfying the needs of people who have travelled
from one destination to another.
The function chosen for this research is Notting Hill Carnival, which is an annual event
held each year in London. The event has been taking place every year since 1966 with the main
aim of ensuring its success continuously and to producing a safe and brilliant event (Chhetri and
et. al., 2017). Notting Hill Carnival is one of the largest street festivals of the world and attracts
nearly half a million people from all over the world every year. It takes place in August for two
complete days and is led by the members of the British West Indian Community. The main aim
behind conducting this research is to analyse risk management of the carnival from the point of
view of an organiser.
MAIN BODY
Research Aim
“To Analyse Risk Management of Notting Hill Carnival from an organiser point of
view.”
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Research Objectives
 To analyse the concept of risk management from police's point of view.
 To determine attractive features of Notting Hill Carnival without ignoring increased
crime rate.
 To understand the measures that can be taken for minimizing various risks.
Research Questions
 What is the concept of risk management from police's point of view?
 How can attractive features of Notting Hill Carnival be determined without ignoring
increased crime rate?
 What are the measures that can be taken for minimizing various risks?
Purpose of Research
The primary purpose of carrying out this research is to analyse the risk management of
Notting Hill Carnival from the point of view of an organiser. The event is held each year in
London during the month of August. It attracts people from all across the world in huge numbers
and is regarded as one of the largest street festivals of the world (Medrado and Jackson, 2016)
d. By conducting this research, the researcher will get to analyse the concept of risk management
from the point of view of police. Risk Management can be defined as the practise of identifying
various risks well in advance and analysing them in order to reduce their impact. The process of
risk management is important because if potential risks are not taken into consideration, they can
affect the overall performance as well as productivity of an organisation or a carnival. The main
benefit of carrying out this research is that it will help in fostering knowledge of the research
about the subject of risk management and facilitate learning at the same time.
The research will also act as a means to develop understanding about the attractiveness of
the respective carnival without even ignoring the crime rate. It will also be helpful in finding
effective solutions to the problem as well as seize different opportunities. A research is not just
required by a student and academics, but can also be used by professionals (Mura and Sharif,
2017). The respective research also helps in identifying the various measures that can be taken in
order to minimise the risks that are associated with the same. The various attractive features of
the Notting Hill Carnival can be determined without ignoring the crime rates as doing so will
affect the overall success of the carnival. This can further lead to less people being interested in
being a part of the same.
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The planned outcome of the research is a better understanding of the concept of risk
management and the various measures that can be taken in order to avoid the same. The
researcher will be able to gather relevant and effective data with the help of a questionnaire,
analyse the same and then reach effective and accurate conclusion (Okumus and et. al., 2019).
This will help in conducting a research that is effective and provides accurate results. Also, since
a questionnaire is being used, there are less chances of wrong or inappropriate data being getting
collected. This is because the respondents will answer what they think is true according to them.
The main purpose behind carrying this research is that the data which is analysed and presented
facilitates some kind of learning and enhances knowledge of the reader as well as the researcher.
Questionnaire has been used to collect data from the respondents. Once the data is
collected and reviewed, it is then analysed and finally presented to the readers. Readers can then
understand the reason behind the research and gain knowledge about a particular subject as well
as enhance their overall learning about the same. In this research, various topic like risk
management, various measures to handle the same etc. have been covered in context to Notting
Hill Carnival, which is held every year in London and a large number of people attend the same
from different parts of the world. The concept of risk management has been explained from the
point of view of police and other security professionals who are in charge of managing the risk
during the event.
Literature Review
The process of risk management is basically associated with identification of the various
potential risks that can impact the overall performance of an organisation, function etc. If risks
are not handled effectively, they can affect the process of decision making as well. Whenever a
function/event like Notting Hill Carnival takes place, the security which includes the police have
the responsibility of managing the risks that may come associated with it (Rijal and Ghimire,
2016). The carnival is held every year and attracts a lot of people from different parts of the
world. This means that there are several risks that will come associated with the same. Since the
major responsibility of the police and other security professionals is to safeguard people, they
will put in their best efforts to fulfil their jobs. From the police’s point of view, when a large-
scale event takes place, it is important that any risks or hazards should be identified and analysed
in order to understand their impact. Once the risk as well as the kind of influence it can have on
the performance of the event is identified, various measures of control can be taken to reduce or
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eliminate the same. The risks can also be associated with finance as well as other costs. Lastly,
the police professionals will have to review and administer the same so that harmful or adverse
effects can be eliminated.
Also, the crime rates have been increasing world wide and thus it is important to not
ignore the same during a large-scale event. Notting Hill Carnival has several features that attract
people from all corners of the world. Notting Hill Carnival is an event that celebrates the rich,
varied and multicultural present as well as past of London. There are a lot of fun activities for
people of every age group and the main attractions of the carnival include a family-friendly event
which is an official start of the event (Scott and et. al., 2019). There are several bands who come
to perform during the event. A children’s parade is also held during the event so as to ensure that
no one gets bored during its course. Amidst of everyone enjoying the carnival, there are chance
of crimes being occurred. Thus, they should not be ignored and effective measures should be
taken to overcome the same.
There are several measures that can be taken in order to ensure the safety of people as
well as avoid certain risks. A risk alert service can be designed that will provide information
about the risks that can be associate with the carnival or the people. It can also relate itself with
the poor management or seating arrangement during the carnival. These various risks can only be
minimised if an effective approach is taken in order to ensure that the complete festival is carried
out effectively without any problems. It must be ensured that the alcohol that is served during the
event is not overconsumed by people. Also, the seating arrangement should be analysed so that
during the event it does not become difficult for the police as well as the management to oversee
the same. There should also be a provision for fire safety during the event as this is one of the
major risks that can impact the complete event adversely.
Besides this, an emergency plan should also be made so that during the time of an
emergency, the plan can immediately be referred to (Tsaur, Hsu and Lin, 2019). Some points that
can be included in the alarm are- informing the people, fire alarm, evacuation plan, ways to
manage the crowd, providing first aid to the people etc. An emergency plan explains the various
procedures that can be used in order to handle situations that arise all of a sudden or are
unexpected (10 Essential Tips to Reduce Event Risk, 2020). Also, crisis for any organisation can
come at any time as well as in any size. Therefore, for this advanced planning is the major
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