Strategies for Effective Promotion and Development of Tourist Destinations

The report highlights the importance of responsible tourism in promoting destinations and enhancing their potential for development. It emphasizes that London is a better tourist destination compared to Paris due to its array of attractions, well-developed services, and adventure sports opportunities. The report also touches on the impact of tourism on the economy, emphasizing that it can have both positive and negative effects. Additionally, it discusses various issues affecting the image and popularity of tourist destinations, such as nature, cultural attraction, and quality of services.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Select two leading destinations, one from UK or Europe and another from outside the EU and
present data and information in terms of income generated and visitors numbers.....................1
Analyze data and establish future trends for the above destinations and interpret......................2
Identify and examine the major tourist generators in the world and the source of tourists as
relevant to the above destinations................................................................................................3
TASK 2............................................................................................................................................5
Using examples analyze the cultural, social, physical features of the destinations considering
their appeal as a tourism (destination) products..........................................................................5
Compare the features of the developing tourist destinations with the leading tourist
destinations..................................................................................................................................5
TASK 3............................................................................................................................................6
Examine the factors that appeals visitors and compare the appeal of a leading tourist
destination with that of a developing tourist destination.............................................................6
Evaluate and discuss how the characteristics of a tourist destination affect its appeal...............7
TASK 4............................................................................................................................................7
With examples, analyze and discuss the issues that affect the image and popularity of the
tourist destinations.......................................................................................................................7
Examine and discuss how responsible tourism could enhance the potential of developing and
promoting destinations for visitors..............................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
The tourist is the specific sector for every country and continents. The travel and tourism
is done for the pleasure and own satisfaction. As per the tourism is concern in today’s scenario,
the impact of the tourism fluctuates due to the change in the seasons and presence of destinations
for tourist visits, transportation and accommodation process etc. Hence, any tourist considers all
the given features before choosing a destination. The same concept has been utilized to compare
London and Paris which is the basis of given report.
TASK 1
Select two leading destinations, one from UK or Europe and another from outside the EU and
present data and information in terms of income generated and visitors numbers
As per the tourist industry is concern, there is the maximum amount of finance is
generated from these industry. The financial condition of an economy of a place is getting
affected due to the tourism industry. To analyze the importance of the tourist destination it is
required to examine the number of visitors visiting the particular place. The GDP of the
particular country is getting increased due to the increase in the income generated from the
particular place. As per the research is concern, the two places that have been chosen are London
and Paris. As per the information of the tourism industry London and Paris are the destination
that was popular from the earlier days and is the most famous destination for the long holidays
and honeymoon couples. Both the destinations are generating income from the tourism and the
table below shows presents the comparison of the visitors in last two years i.e. 2010 and 2009.
Year LONDON (ARRIVAL OF THE
TOURIST) IN MILLIONS
PARIS (ARRIVAL OF THE
TOURIST) IN MILLIONS
2010 26.2 10.5
2009 24.89 6.6
As per the data is concern there is the increment of 5% growth in the number of the
visitors to London in 2010 as compared to the 2009. The increment is major focusing on the
increment of the income generated from the tourism industry. Now in case of the Paris, there is
the 59% growth in the number of visitors which defines that the generated income would have
increased with the rising figures in 2010 as compared to 2009. As per the information of the
World Tourism Organization (WTO) the tourism income have been forecasted to reach 924
million in 2008 as compared to 2007. Due to the recession in the time period the figure got
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distracted and there was a downfall in the tourism industry. But this recession has not affected
some of the famous places such as Paris and London. The statistical research states the number
of the visitors in France and United Kingdom from 2007 to 2010are as follows:
World
position
country Continent Visitors in
2007
Visitors in
2008
Visitors in
2009
Visitors in
2010
1 France Europe 80.9 79.2 76.8 76.3
6 United
Kingdom
Europe 30.9 30.1 28.2 28.1
The data shows that there is the drastic fall in the number of the visitors in both the places
and the fall are seen at the time of the recession. Due to this the income sources of the places also
got differed. In the famous foreign destinations, London and Paris are the two places that attract
the tourist the most. The table below shows the income generated by the London and Paris form
the tourism industry.
Year LONDON (REVENUE FROM THE
TOURIST) IN BILLIONS
PARIS (REVENUE FROM THE
TOURIST) IN BILLIONS
2011 18.92 17.5
2012 21.1 17.8
Analyze data and establish future trends for the above destinations and interpret
The above data shows the income generated from the visitors to London is 2012 is more
as compared to the income generated to Paris from the same industry. According to the data, the
income London from the tourist industry was 18.92 which was almost 1.42 more than the Paris.
The main reasons are that the visitors think that the London is having maximum experiences in
context of tourist than Paris. As per the report of Paris-Ile de France Regional Tourism
Committee (CRT) the London is nominated as the top in the list of five famous places of Europe.
The facilities for the tourist in the city of London are better than that of Paris. The taxis are
available at the better condition in London for the tourist than that in Paris (Dimanche and
Reisinger, 2009). There are more restaurants for the tourists in London as compared to Paris that
are offering the luxurious services to the visitors on regular basis. There are more destinations
which look better than the destinations in Paris for the visitors. Landmarks as London Eye,
Westminster Abbey and Houses of Parliament of London attracts more as they all look superior
than what Paris has on proffer for tourists. The facilities of the hotels are better as compared to
the France. The hotels are providing better services to the guest at a reasonable price. This retains
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the customers for the long time and the increase the revenue figures from the tourism industry.
As per as the public transport facilities in Paris is concern, it is poor than London. The scoring of
the hotels is 74% in Paris whereas in London it is 89%. The improvement in the services
rendered to the visitors in Paris has not grown as compared to London. Wining of the world
travel award has made London the best destination for the visitors and has defeated Paris in
taking the figure of income more high.
Identify and examine the major tourist generators in the world and the source of tourists as
relevant to the above destinations
The major destinations for the visitors as per the Euromonitor International's Top City
Destinations Ranking, Jan 2011 are as follows:
a. Antalya.
b. Bangkok.
c. Dubai.
d. Hong Kong.
e. Istanbul.
f. Kuala Lumpur.
g. London.
h. New York.
i. Paris.
j. Singapore.
As per the ranking is concern the below chart will display the actual figures of the
international tourism in 2009.
Antalya. Bangkok Dubai Hong
Kong Istanbul Kuala
Lumpur London New York Paris Singapore
8.9 10
7.8 7 7.5
9.4
14.1
8.5 7.7
9.7
OVERSEAS VISITS
OVERSEAS VISITS
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As per the data is concern the visitors are liked the London at the top most as a holiday
destination. The major issue for the choosing it is that the facilities are better as comparison to
the other destination (Franklin, 2003). The Paris is having the figure of 7.7 as the 8th position in
the rank because there are lots of improvements needed for the facilities offered to the tourist.
According to the research study on the tourist, there are top 25 destinations that the visitors
prefer for their holidays. The chart shows the places along with the famous things that need to be
visited in the particular place.
Rank Place name
1 London
2 New York
3 Rome
4 Paris
5 San Francisco
6 Marrakech
7 Istanbul
8 Barcelona
9 Siem Reap
10 Berlin
11 Chicago
12 Florence
12 Buenos Aires
14 Sydney
15 Beijing
16 Prague
17 Las Vegas
18 Bora Bora
19 Shanghai
20 Honolulu
21 Los Angeles
22 New Orleans
23 Cape Town Central
24 Chiang Mai
25 Dublin
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TASK 2
Using examples analyze the cultural, social, physical features of the destinations considering
their appeal as a tourism (destination) products
The cultural, social, physical features of the destinations are responsible for the
development of the tourism quality in a particular place. The cultural features include the
tradition of the particular place, the religion of the particular place and the lifestyle of the place.
The social features of the destination include the major issues related to the people behavior of
the particular destination. The physical features of the destination include the places or the
monuments that are available for the visitors at the particular place. As the destination London
and the Paris is considered, they have the cultural, social and the physical features that attract the
tourist for the visit. As per as the Paris is concern the physical features of Paris is that the city is
famous for its great Eiffel tower. It is the iconic symbol of the city. It is famous for its glass
pyramid. As compared to the physical, social and cultural features of London, there are a lot of
developed places that are seen in the scenic beauty of London. The cultural of London is more
developed as compared to Paris and this is the major reason for increment in the number of the
visitors in London every year as compared to the visitors visiting Paris.
Compare the features of the developing tourist destinations with the leading tourist destinations
As the leading destinations are the major points for the tourist. But to match the same
level the developing destinations are trying a lot by developing the cultural, physical and social
features. The developing destinations are improving the facilities provided to the tourist. The
restaurants and the hotels are improving the level of management of the guest for the increment
in the numbers of the visitors in the particular place. The transportation facilities of the
developing destinations are another area where the tourist authority of the destination is trying to
improve for maximization of the revenue generated. The London is having some of the major
destination that attracts the visitors but the development Paris is also vast for improving the
current situations. The developing destinations for the tourist are the Istanbul, Hong Kong, Dubai
and Paris which are grooming, so that they can enhance their ranking in the competition of the
best tourist destination (Concepts of Tourism Yield and their Management. n.d.). This will not
only increase the GDP of the country but also will open new sources of income for the people
living there. They trading of the goods and services in the global market also get improve due to
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the development in the new tourist destination. The world global income gets an additive income
from the tourism industry and as a whole the investment for the next budgeted year also increase
simultaneously.
TASK 3
Examine the factors that appeals visitors and compare the appeal of a leading tourist destination
with that of a developing tourist destination
The factors that make the destination appealing for the visitors are as follows:
a. The destination itself is responsible for the attraction. If the place is having the maximum
number of the tourist destination then the visitors will always give it the first priority
(Tourism, the poor and other Stakeholders: experience in Asia. n.d.). For example there
are more places to visit in London as compared to Paris that makes it the centre for
attraction for the visitors from rest of the world.
b. The ability of the visitors to reach the destination is the second factor that attracts the
visitors to a particular place. The place should be easily reachable for the visitors. If the
transport facility of the place is difficult for the visitors then the visitors will give it a
second thought for visiting. The expense is also included in this factor. The more costly
the place is the less the demand of the destination is among the visitors (Johnson and
Thomas, 1992).
c. The cultural factors are the third that attract the visitors to a particular place. The cultural
factors include the traditional aspects, religions and the lifestyle of the particular
destination. If the culture of the destination suits the visitors, he makes the mentality to
visit it again and again.
As comparing to the above destination i.e. London and Paris, the appeal of a leading
tourist destination with that of a developing tourist destination is justified. The visitors are more
attracted to the leading destinations than the developing destination (Fletcher, J., Tourism
Development Planning. n.d.). The major reason is that the visitors visiting London are getting
better facilities as compared to Paris. The factors such as the number of destination places,
culture factors, transportation etc are better in London as compared to Paris (McCool and
Moisey, 2001).
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Evaluate and discuss how the characteristics of a tourist destination affect its appeal
The major characteristics of the tourist destination affect its appeal a lot because the
visitors of the particular place try to focus more on the characteristics of the place than any other
factor (Harrison, 2001). The major characteristics of a tourist destination are the weather of the
destination, historic places of the destination and the adventure factors in the destination. The
weather is the major issue for the visitors to concentrate while planning their holidays
(Cornelissen, 2005). The weather of a particular place like London attracts more of the tourist to
the destination as comparative to the weather condition of the Paris. The historic places of the
destination are the major factor of attraction for the tourist. The place like London has many of
the historical places that are world famous as compared to the Paris historic places. The
adventure is another factor for the tourist that they choose while deciding the destination for the
holidays (Smith, 2003). Now according to the recent scenario the London is having the
maximum number of the places that are suitable for the adventure as compared to the places in
Paris.
TASK 4
With examples, analyze and discuss the issues that affect the image and popularity of the tourist
destinations
There are many issues that affect the image and popularity of the tourist destinations.
Some of the issues are the natural and the cultural attraction of the destination, quality of the
product and the services rendered in the destination, satisfaction of the visitors during travelling,
weather, presence of the brand etc. the tourist destination also have some of the issues that are
related to the geographical, social, cultural environment and the character of the destination
(Chon and Weber, 2002). If the destination has a good previous experience then the visitors will
definitely think for the next visit. Along with this there is also necessity of the familiarity which
makes the destination more valuable in the eye of the visitors. The lack of information is also
makes the image of the destination down in the view of the tourist. The advertising and
marketing activities related to the particular place is the major issue for the travelers because
maximum of the advertisement build the partial image of the destination in the mind of the
visitors. The weather of the destination is also responsible for the image building (Cornelissen,
2005). If the weather of the destination remains bad for the whole year then it definitely affect
the number of the visitors visiting the particular place (Rojek and Urry, 1997). The transportation
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availability to the destination also is the major factor that builds the image of the destination in
the mind of the tourist. The regular flow of the transportation to the destination will bring the
maximum visitors to the destination. The information that is displayed about a place or tourist
destination is the major factor for creating the image in the eyes of the visitors. If the information
is displayed regularly then the visitors can see it and can make a mentality to visit the place
during their vacations. The movies are also the tools that make the destination popular in the
visitors. If the destination is the major location for the shoot of the Hollywood movies then the
visitors will definitely get attracted to the destination and visit it regularly as a holiday
destination (Statutes of the world Tourism Organization. n.d.).
Examine and discuss how responsible tourism could enhance the potential of developing and
promoting destinations for visitors
The tourism is responsible for the Development of the economy of the country. Due to
the tourism, the financial condition of the country improves. The management of the tourism is
the major task for every country. The tourism helps to promote the trading of the goods and the
services of the particular place (Bhatia, 2006). The goods that the tourist purchases during their
visit to the place attract the attention of the traders. At the same time the income that the tourist
spends on availing the services at the destination also a factor for the improvement of the
economy of a particular destination. Tourism industry is one of the largest industries in the
world. It has a positive impact on the economy of the country. It balances the employment and
payment, production and gross income. Tourism increases openness of the economy as compared
to imports and exports to the GDP, of a country. There are several of potential tool which helps
countries economic growth (Tisdall, 2001). Tourism also built a new system that allows
countries more leverage in controlling exchange rates to which will directly influence visitor
expenditures on site. As the destination areas can reduce the exchange rates which will show a
way to the visitors and they will get attract to the particular destination. As compared to the other
developing industry, tourism is versatile as it may change with the flow of the situations and
either directly or indirectly brings a change in the other sectors of the economy. As the tourism
product depends directly on the production of the goods and services in the particular
destination. Tourism also produces economic benefits for transportation, accommodations, food
and beverage and entertainment sectors and improves of the condition of these sectors through
finding new sources of revenue generation. Indirectly, other businesses that are involved in
8

servicing the aforesaid sectors receive increased economic benefits along with the overall
development.
CONCLUSION
There are many issues that impact the image as well as popularity quotient of the tourist
destinations. These are related to nature and the cultural attraction followed by the quality of
services and products rendered. This naturally affects the satisfaction level of clients. On the
basis of above research report it can be concluded that London is a better tourist destination in
comparison to Paris. This has been possible on basis of its wonderful array if attractions that
have attracted the tourist from the whole world. Along with this, it is the presence of well
developed dining, accommodation as well as transport services that makes it apart from the other
tourist destinations in comparison to that of Paris (Buhalis, 2003). Moreover, it has also been
made clear that London has the maximum number of the places that are beneficial for adventure
sports as compared to Paris. As per as the tourism is concern the major effect of the tourism is
seen in the economy of the country. The financial condition of the country gets affected due to
the increment of the tourism in the particular destination. This report examines how responsible
tourism could enhance the potential of developing and promoting destinations for visitors. The
report also includes the issues that affect the image and popularity of the tourist destinations.
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