HTM108 Tourism and hospitality sales Promotion

Running Head: TOURISM AND TRAVEL
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Tourism
and
Travel

TOURISM AND TRAVEL
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Contents
Introduction.................................................................................................................................................2
Responsibilities of the public relation team at Hotel Montreal....................................................................2
Effective management of the sales team for unique remote control rooms and hotel mobile apps..............3
Using technology to improve the services and maximize its efficiency...................................................3
Understanding the technology based self-services and accordingly use the marketing strategy..............4
Hotel direct booking sales strategy......................................................................................................4
Guest Reward Sales Strategy...............................................................................................................4
Revenue Management Sales Strategy.................................................................................................5
Electronic marketing techniques at hotel.....................................................................................................6
Enhance Hotel website for the search engine...........................................................................................6
Boosting communications on social media channels...............................................................................6
Mobile advertising...............................................................................................................................7
A well optimized and managed Google maps listing...............................................................................7
High-quality commercial photographs.................................................................................................7
Conclusion...................................................................................................................................................7
References...................................................................................................................................................9

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Introduction
Tourism is travel for relaxation, amusing and business purpose in human life tourism is a
known affair. It also supports social and economic growth as it is one of the growing industries
in the world. This introduction is about spending everyday life in the digital world and this
focuses on the hotel industry; The Montreal is one of the luxuries hotels in Christchurch.
Montreal is vibrant in nature. And the most vibrant and attraction point is the large remote
control rooms with kitchenette and balcony at hotel Montreal. Here, in this report, Montreal
provides their two important products that are the remote control room service and mobile apps
for customers ease. It uses various tactics to drive its effective remote control and mobile apps
practices; it also uses many electronic marketing techniques to influence lots of potential
customers or tourists (Wang, 2012). For influencing tourists and increasing awareness about
sustainable tourism product Montreal provides online services, promotes public campaigns, it
helps in developing a healthy environment and culture by playing an important role towards its
strategic planning and setting an idea for its growth and success.
Responsibilities of the public relation team at Hotel Montreal
Responsibilities of a public relation team are to perform specific duties to promote brand
and awareness about the hotel and its unique and beneficial luxury services of their remote
control rooms and to promote their mobile apps (Linton, 2016). Increasing market shares and
coordinating and assisting media with the required information and the planning for the proper
media coverage are also comes under the responsibilities of a public relation team. To support
the business goals, execute marketing activities and annual public relations at the hotel are the

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primary responsibilities (Insights, 2015). Public perception is an important part to run especially
a hotel business successfully. There are also some points that cover the responsibilities of public
relation:
1. To the sustainable clients offering the travel tips along with great lifestyle and the
room services.
2. Identifying the problem areas for the customers for using the remote control rooms
and their mobile apps.
3. Changing mind of the public about the hotel for any negative perception or thought
and opinion that they could have held.
4. Coordination between the people such as vendor, media, employees and the important
customers who all are involved in running the hotel business successfully.
Effective management of the sales team for unique remote control rooms and hotel mobile
apps
Sales are an important function of any organization, where the skills of effective sales
management help in improving social and economic factors. It helps in operational activities to
get the customer in successfully. It also influences customers by doing their creative and
effective activities. Responsibilities of a sales team include many activities for the effective
results in the end.
Using technology to improve the services and maximize its efficiency
Technology improves efficiency as well as the end results by boosting revenues at the
hotel industry. Connecting to the internet and technology 24*7 is became a trend in this 21st
century. It also helps in providing the success by impacting on the major parts at the hotel to get