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Public relations and promotions in travel and tourism introduction

   

Added on  2020-01-28

13 Pages4431 Words170 Views
PUBLIC RELATIONS ANDPROMOTIONS INTRAVEL AND TOURISM
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Role of public relations as a promotional tool......................................................................11.2 Public's within a travel and tourism ....................................................................................2TASK 2............................................................................................................................................32.1 Evaluation of range of public relations and promotions skills.............................................3TASK 3............................................................................................................................................53.1 Examine media used in public relations ...............................................................................53.2 Evaluate relationship between public relations and the media ..........................................63.3 evaluate the public relations techniques in travel and tourism contexts...............................6TASK 4............................................................................................................................................74.1 Produce a public relations plan which identifies objectives and key public.........................74.2 Effectiveness of the public relations plan ............................................................................8CONCLUSION................................................................................................................................8.........................................................................................................................................................9REFERENCES .............................................................................................................................10
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INTRODUCTIONTravel and tourism department is related with selling its products and services and thishad to mange in the system. Public relations and promotions are largely used in the organisation.Thomas cook is the best known traveller in travel company. Its basic aim is to provide best andquality services to their potential customers in order to achieve growth and success. (Coombs,and Holladay, 2012). They use various promotional strategies which are used to attract largenumber of visitors. This report contains the study about importance of PR and its role in travelindustry. The effectiveness of evaluating Public relations, skills that are needed by a person whois specialist in PR and the availability of different media. Lastly an evaluation of PR plans forluxury hotels.TASK 11.1 Role of public relations as a promotional toolPublic relations starts deals with creating a positive image in minds of people ormanagement of flow of informations within the organisation and public. PR used by ThomasCook helps in shaping images which are favourable to products for systems and individuals.This helps the business to maintain its aims and objectives effectively and efficiently to achievelong term success.PR is targeted with the help of images and tools and techniques which are used toaccomplish this these is called as promotion publicity. Publicity of products can be in negativeor positive way and these can be controlled by different system. Natural disasters can occur atany time and these situations are not under the control of travel departments. These factorsdecreases the profits of company and create attention for of media. If the publicity about theservices of company is good than customers will be attracted and thus increase in revenues.Whereas if publicity is wrong than it will create a wrong image in minds of individuals about thedifferent services offered by the company. Thus creating a good image is very vital for successof company (Dodge, 2015).PR used by Thomas Cook is related with the market related activities and is also a part ofpromotional mix. The activities which are included in marketing mix are advertisement, salespromotion, direct selling etc. The main objective of marketing is related with creating awarenessabout products and services that are offered by company. Right product should reach thecustomers at right place and right time is the main objective of marketing. All these factors can1
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only be achieved by creating crating awareness so that it leads to great achievement forcompany.1.2 Public's within a travel and tourism Travel and tourism is encountered to make relations with the public because they are willbe the persons who will be buying their services. Relationship are very essential for success ofany organisation because they helps to make interaction in an efficient way and thus it leads toloyalty towards the services offered to by customers. Thomas Cook thought reflected that goodrelations helps in success of an organisation and achievement in long term growth.Advertisement policy that are used by company helps in creating awareness so thatattention can be captured of individual who will become the next customers in availing theservices offered by company (Roper, 2012).Public's within the company can be customers, shareholders, community and moneylenders who will be consuming the services. PR and advertisement policies are different asadvertisement can be controlled which can include the use of different marketing tools thusincrease in cost and availability of less credit. Whereas PR are not under the control because ifrumours are spread negatively about the services than it leads to bad perceptions about servicesin mind of Public.There are various uses of PR in context to making relations with public which consist ofpress relations, product publicity, sponsorships of company, plans designed for cooperatecommunications. These can also affect a specific group of people. All theses factors work in adifferent manner but they all have one objective in common that is to generate good reputation ofservices offered by travel and tourism department. The cooperate communication plans relateswith insider plans of company. The importance and use of PR is defending reputations ofproducts through positive publicity (Dasgupta, 2011). It also covers large areas of publicity inrelation to public. It also covers negative images and trouble which are related to companyproducts.1.3 Importance of PR in travel and tourism.PR is an important tool that is used for promotion of travel and tourism department. It isrelated with various purposes which includes promotion of an event, building positive image ofcompany, responsible citizen and removing the attention of public from negative events likeaccident and effects of natural disasters.2
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