Tourism Consumer Behaviour and Insight

This document explores the fundamentals of talent management in the tourism and hospitality sector, with a case study on Four Seasons Hotel. It aims to identify ways to support talent management, determine key approaches used, identify issues involved, and assess the importance of talent management in the company. The research methodology includes both qualitative and quantitative research, with data analysis and research outcomes provided. The document also covers the subject of Tourism Consumer Behaviour and Insight.

Tourism Consumer
Behaviour and Insight

Table of Contents
INTRODUCTION...........................................................................................................................3
Research Methodology................................................................................................................4
Data Analysis...............................................................................................................................7
Research outcomes.....................................................................................................................13
Reflection ..................................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Aim
 To analysis the different fundamentals related to talent management in tourism and
hospitality sector: a case study on Four Seasons Hotel.
Objectives
 To identify ways that can support talent management at work place.
 To determine key approaches of talent management used at Four Seasons Hotel.
 To identify issues involve in talent management at organisation.
 To assess about the importance of talent management in company.
Research Question
Q.1) What does talent management mean at work place?
Q.2) What are the approaches of talent management?
Q.3) What issues involve in talent management?
Q.4) What are the key barriers part of the talent management role in hospitality and tourism
sector?
Background
Talent management is a function involve managing human resources in the organisation.
Talent management involve attracting professionals and graduates towards various designated
positions in company, recruiting staff, controlling the operations of employees, solving issues of
employee and other key aspects related to human resources in organisation. Providing effective
compensation is also a crucial part of talent management function at work place. Talent
management function also comprises with managing employee motivation at work place. Talent
management functions also offers different challenges and issues like higher compensation
demands by employees in company, tightening the talent market all across the globe,
unappealing culture of companies specially in travel and hospitality sector, increased employee
turnover rate, lack of leadership in companies and other issues.
Literature Review

As per the views of Seroogy and et.al.,(2019) talent management is defined as managing
the human resources part of the organisation. Role of talent management in company is well
diversified as it involves attracting talents for different designated positions in company,
recruiting fresh and experienced professionals, developing employees already a part of the
organisation with the support of precise training and development campaign and also to sustain
employees in company. All the above mentioned roles are a significant part of talent
management function in organisation.
As illustrated by Mendes and et.al., (2018) talent management role in an organisation also
associated with different issues like higher compensation demands by employees in company,
tightening the talent market all across the globe, unappealing culture of companies specially in
travel and hospitality sector, increased employee turnover rate, lack of leadership in companies
and other issues part of the talent management profile in tourism and hospitality organisations
like Four Seasons Hotel.
As per the opinions of de Oliveira, Buckeridge and dos Santos, (2017) talent management
operations involve challenges like culture of such companies. In travel and tourism sector
employees of companies face problems related to timing and work schedules which becomes
very challenging for human resources. Daily work shifts in hospitality sector also changes on a
regular basis. For few months employees part of the day shift which further changes into night
sifts for few months. Working period in a day is also not fix on a practical ground. This also
create inconvenience for employees specially for female employees part of the hotels. Issues of
employees also remain unsolved tat also create extra hurdle in talent management operations.
This also create a huge barrier for organisation in containing its employee turnover low.
Unsolved employee issue also keep the employee's non satisfied in respect to work culture.
Research Methodology
Research type
Research are of two types one is quantitative and the other one is qualitative research
type. Qualitative research involves behaviour, attitude, theoretical concepts,model and other
theoretical background about research. In case of quantitative research type statistical facts
and figures are included to achieve the objectives behind the research. The research is a both
type qualitative and quantitative type of research (Lordkipanidze, 2019). Qualitative and
quantitative type of research will supports researcher to collect information and data

required to achieve the research objectives. Qualitative method of research involve
ethnography, narrative, phenomenological, grounded theory, case study and summary. All
such tools allows researcher to get the best results as a part of the research outcome.
Qualitative research will cover all facts and figures over the topic. Qualitative side of
research will also involve collecting data and information from open ended sources and also
by communicating about the information. Qualitative research type observe both what are
the actual issue and the approaches to deal with such issues.
Research approach
Research approaches are of three different types deductive, inductive and abductive.
In this research deductive form of approach is use to achieve the objectives behind the
research. Deductive approach is more like a systematic way to conduct qualitative types of
research (Regattieri and et.al., 2018). This approach will include theories related to talent
management, hypothesis, observation and confirmation of facts and also it will drive to
collect necessary information over the topic in the beginning of research. Deductive
approach of research will allow researcher to get the answers related to all research
questions framed for creating base in the research. This approach will analysis theoretical
concepts along with it involve quantitative information on the topic.
Research Philosophy
Research philosophy is the belief of the research that will involve the way to collect
data, phenomenon about the research and other aspects which involve source, nature and
development in research. Research philosophies are of four kinds pragmatism, positivism,
realism and interpretivism. Pragmatism is a deconstructive paradigm that will involve mixed
methods of doing the research. Positivism philosophy comprises with only factual side of
research (Knafl and Van Riper, 2017). Realism philosophy will rely on the idea of
interdependency of reality on the topic. Intrepretevism philosophy is all about interpret all
aspects of the topic. This research is based on the realism philosophy of research. Realism
philosophy will cover all different objectives behind the research such as key methods or
approaches, issues, function, techniques and other objectives behind the research. It also
involves qualitative facts that can support the recommendations and conclusions framed to
achieve the research objectives.
Sampling

Sampling is defined as a technique to collect necessary information requires to
achieve all objectives behind the research. Sampling are of four types simple random
sampling, systematic random sampling, stratified random sampling and non probability
sampling technique. In this research systematic sampling technique will use to collect the
information. This sampling technique is more adequate as compare to other sampling
methods. In case of qualitative research type systematic sampling provide the proper result
of the research. Systematic sampling is a professional technique use in research for
collecting required information to achieve the research objectives.
Data Collection
Data collection will involve all the approaches that can support in collecting
necessary information for the research. Data collection can be conducted with the support of
two methods one is primary method of data collection and the other one is secondary
method to collect the data. Primary method of data collection will involve individual efforts
of researcher to collect the information (Kivunja, 2018). Techniques like feedback,
interviews and other relevant techniques are used to collect information under primary data
collection method. In case of secondary method of data collection already conducted
researched are used to collect the necessary information for the research. In this research
primary and secondary both methods involve in data collection will be used so that all
objectives behind the research can be achieved.
Data Analysis
Data analysis involve analysing all the information collected over the topic in data
collection stage. This is the stage where researcher take a brief overview about different
qualitative and quantitative information generated over the research topic. Analysis done by
other researchers also address in this part. Data analysis involves all information collected in
the earlier tasks will be deeply evaluate by researcher. Information can be off two types one
is in theoretical knowledge over the topic an dthe other one will involve statistical facts and
figures about the topic (Chatterjee-Padmanabhan and Nielsen, 2018). Information collected
in theoretical form are more critical as compare to information derives in statistical format.
Analysis of theoretical information is more based on the individual knowledge and
experience of researcher. Theoretical information can be misread and misinterpreted by
researched due to lack of knowledge and experience. In case of statistical information, it

becomes more convenient to assess the information and derives outcomes of the research.
This research will cover both theoretical information on the topic and also researcher will
assess the statistical information over the topic.
Ethical Consideration
Ethical consideration is also a key part of the research methodology. This part of the
research specify that researcher must not harm in any way. In order to collect the required
information researcher will try to collect information from the employees of the Four
Sessions Hotel. It is the responsibility of the company management that researcher get to
collect all required information conveniently. Ethical consideration also entitle employees of
company to provide the fair information in respect to the talent management at work place
in Four Sessions Hotel. Employees and human resource department of company must point
out all approaches company use to channelize management of talent at work place. Fairness
in providing information will allow researcher to achieve the objectives of research in best
way possible.
Research Limitation
Research limitation is also an important part of the research methodology. In this
researcher provides all the limitations related to research. In order to conduct the research
various information needs to be collected. The theoretical information collected in research
can not be justified with any quantitative form (Ojo, 2018). Both primary and secondary
method of data collection is used for achieving objectives behind the research. Primary
method of data collection is time consuming technique and other hand secondary methods
do not provide the complete information on the research topic. This involves use of already
used information to derive the research objectives.
Data Analysis
Questionnaire
Q.1) Are employees of Four Sessions Hotel are satisfied enough with the talent
management approaches of company?
 Satisfied
 Highly satisfied
 Dissatisfied

 Highly Dissatisfied
Q.2) What are the issues involve in talent management at Four Sessions Hotel
 Recruitment and selection
 Training and development
 Ineffective work culture
Q.3) What are the main benefits behind talent management at work place?
 High level of employee satisfaction
 Low employee turnover
 Growth of employees
 Improved work culture of organisation
Q.4) Is the management keen towards solving employee issues in company?
 Yes
 No
 Don't know
Q.5) Is the incentive benefits satisfied enough of Four Sessions Hotel?
 Yes
 No
Theme 1: Employee satisfaction in respect to talent management approaches of company.
Q.1) Are employees of Four Sessions Hotel are satisfied enough with the talent
management approaches of company?
 Satisfied 20
 Highly satisfied 10
 Dissatisfied 5
 Highly Dissatisfied 5

Interpretation:
IT can be projected that Almost half of employee's of Four Sessions Hotel are satisfied
with the policy and approaches use at Four Sessions hotel in respect to conduct talent
management functions at work place. One fourth of employees are highly satisfied with the
talent management approaches use by company in hotel ( Mejías and et.al., 2018). On the basis
of the opinions provided by employees of Four Sessions Hotel it can be specify that company is
using effective approaches in respect to talent management in organisation.
Theme 2: Talent management issues at Four Sessions Hotel.
Q.2) What are the issues involve in talent management at Four Sessions Hotel
 Recruitment and selection 25
 Training and development 10
 Ineffective work culture 5
50%
25%
13%
13%
Satisfied
Highly Satisfied
Disatisfied
Highly Disatisfied

Interpretation:
The above analysis is concluded that recruitment and selection is among the main issue
related to talent management at Four Session Hotel. 63% of total employees of company believes
that recruitment and selection process apply at the hotel is not proper which also influence the
entire talent management structure at hotel. 25% employees in company believe that training and
development is the main issue associated with talent management at work place. 13% of the man
power believes that ineffective work culture has been the major issue part of the talent
management at Four Sessions Hotel. It can be concluded that recruitment and selection is the
primary talent management issue at Four Sessions Hotel on the basis of majority of employees
views and opinions.
Theme 3: Benefits of talent management function.
Q.3) What are the main benefits behind talent management at work place?
 High level of employee satisfaction 15
 Low employee turnover 10
 Growth of employees 8
63%
25%
13%
Recruitment and selection
Training and development
INeffective work culkture

 Improved work culture of organisation 7
Interpretation:
This part of the report projects the benefits of talent management at work place. 38% of
employee's in Four Sessions Hotel feels that high level of employee's satisfaction is among the
main advantages of the talent management at work place. 25 % employee's in hotel feels that low
employee turnover is the main benefit company gain from an effective talent management
approach. 20% of employees favours growth of employee's in against to talent management at
organisation. 18% of employees favours work culture as a result of the talent management. IT
can be interpreted that talent management is channelises into high employee satisfaction.
Effective employee satisfaction also result into low employee turnover as employees do not feel
comfortable for leaving the organisation.
Theme 4: Employee satisfaction towards incentive benefits in company.
Q.4) Is the management keen towards solving employee issues in company?
 Yes 25
38%
25%
20%
18%
High level of employee
satisfaction
Low employee turnover
Growth of employees
Improved work culture of
organisation

 No 10
 Don't know 5
Interpretation:
In Four Sessions Hotel majority of employees believes that management is very concern
in respect to solve issues of employee's at work place. 63% employees p[art of the Four Sessions
Hotel feels that management in company give priorities to solve the issues of employees as a part
of the talent management approach at organisation ( Kumar, 2018). 25% employees do not agree
with the fact that management is concerned with solving issues of employee's. As per the
opinions of majority of employees in hotel it can be concluded that in Four Sessions Hotel
management give huge priorities to deal with employee's issues effectively which has also
resulted into high level of employee satisfaction at hotel.
Theme 5: Employee's involvement in talent management practices at Four Sessions Hotel.
Q.5) Is the incentive benefits satisfied enough of Four Sessions Hotel?
 Yes 25
 No 15
63%
25%
13%
Yes
No
Dont Know

Interpretation:
Majority of employee's in Four Sessions Hotel believes that incentives benefits in hotel
are satisfied enough. Company is concern with allocating proper incentive advantages in against
to the productive performance at hotel. 63% of employees in Four Sessions Hotel agreed that
management give priorities to allocate proper incentives against to the efficient performances of
employee's at hotel. 38% employees in company also feels that the incentive benefits in company
is not proper. It can be concluded that on the opinions of majority of employee's company give
priorities to allocate proper incentives for productive performances at work place.
Research outcomes
The research based on talent management functions at organisation. It can specify that
talent in Four Sessions Hotel talent management use as a primary tool for managing human
resources at work place. Talent management has allowed company to keep the employee's
satisfied at work place. This research was based on the qualitative approach that involved
different theoretical aspects of talent management at organisation along with quantitative tools
that can project a brief overview over talent management at organisation. The outcome of the
research project that talent management has also supported hotel in keeping the labour turnover
rate low in organisation. With the support of both method primary and secondary data collection
techniques different data was collected over talent management at work place in Four Sessions
63%
38%
Yes
No

Hotel. The employee's in company believes that talent management functions of company are
very impressive company give proper incentive advantages to employee's also as a part of talent
management function at work place. Recruitment and selection is among the major issue involve
in talent management at work place. Along all other issues recruitment and selection allows
company to gain the competitive advantages with the support of potential employee's. This
research has provided that talent management allows company to achieve the best level of
employee's satisfaction as a result of the different talent management approaches ( Mitchell,
2017). Talent management functions involve recruitment and selection of employee's, attracting
new potential employee's at different designated positions in organisation. Providing
compensation benefits to employees at work place in against to the productive performances at
work place. Talent management provides different benefits like improved work culture, better
employee satisfaction at work place, low employee turnover rate and other advantages. All the
approaches of talent management guides organisation towards achieving all these benefits.
Talent management allows employee's of company towards achieving all business objectives of
company.
Reflection
The reflectivity of research methods applied for meeting objectives within hospitality research
project which is based on talent mangemnt at Four seasons hotel can be understood by the way
that it enabled to build on best working pardigms for reaserch projecct where all data was
collected frm relaibel sources and with full acuracy. The effectiveness of research methods has
alsao enabled to bring on developed working strength within research project, to keenly bring on
positive developed working stanadrds to gain analysis onto how talent management among
employees is pme pf the most importunate factor for higher technical efficiency. For future
working in research projects there are various alternative research methods such as quantitative
data analysis and how to program onto new working ethics among employees talent management
( Fuentes, 2019). The research phosphine used in project will further aid to program out higher
synergy of innovation and developed functional ethical standards by higher diversity nad
strengths of empoyees commitment. In furture there is wider scope top use more innovative
patterns and theories to gain results form various sources of data and to develop on new
standards of functional efficiency within the business scenario and to pertain onto more high end
data for technical advancement. The effectiveness analysed that Organisation talent management

has large role to build innovation in company operational structure as the whole management
force needs to bring in force and innovative synergy together. The company overall vision to
bring innovation technology in operational efficiency for reaching high profitability margins and
reach the set performance targets with positive impacts on society and environment.

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