Tourism Trends and Predictions

This assignment examines current tourism trends and makes predictions about the future of travel. It analyzes various factors shaping traveler preferences, focusing on Europe and international destinations. The analysis considers cultural influences, technological advancements, environmental concerns, and economic conditions.

TOURIST
DESTINATION

TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysis of main tourists destinations ..................................................................................3
1.2 Statistics to determine tourism destination trends ................................................................4
TASK 2............................................................................................................................................6
Covered in PPT...........................................................................................................................6
TASK 3............................................................................................................................................7
3.1 Appeal of these destinations in terms of the types of tourists visiting them ........................7
3.2 Characteristics of tourist destinations affect its appeal ........................................................8
TASK 4............................................................................................................................................9
4.1 Analysing issues affecting popularity of tourist destinations ...............................................9
4.2 Potential responsible tourism to enhance the host community ..........................................11
CONCLUSION..............................................................................................................................12
REFERENCES...............................................................................................................................13

ILLUSTRATION INDEX
Illustration 1: Thames River, UK...................................................................................................11
Illustration 2: Nepal- Actual adventure..........................................................................................11

INTRODUCTION
Tourists destination can be described as a place of interest where tourists usually visits
usually because of the place inherent, natural and cultural value, historical significance, natural
or built beauty etc. Further, people travel from one country to the another every year in order to
see the natural beauty of particular tourist destination (Baggio, Mottironi and Corigliano, 2011).
Further, there exist different tour operators who are doing their best in order to attract individual
for particular location. There exist different nations who are quite famous for their architecture,
beaches, monuments, national parks, forests, etc.
The organization undertaken for present study is TUI group which is a multinational
travel and tourism firm and also one of the largest company in world. Mentioned company also
owes 1,800 travel agencies and leading online portals, six airlines more than 130 aircraft, over
300 hotels with 210,000 beds, 13 cruise liners and countless incoming agencies in all major
holiday destinations around the globe (Heeley, 2015). This present document has been prepared
in order to understand different culture, socio and physical features of tourist destination. This
document also showcases the issues which tend to impact the popularity of the tourist
destination.
TASK 1
1.1 Analysis of main tourists destinations
INTRODUCTION:
This present document consist of analysis of major tourists destination which will show
the number of tourists visited particular country and the income generated from the same. It will
also shadow on nights spent by individuals in order to visualise the natural beauty of the
destinations.
There are various tourists points and the government of these particular nations is doing
their best in order to attract travellers towards the destination. Further, five different tourists
destinations have been selected and analysis for the same have been done on the basis of number
of visitors arrived and the income generated from the same (Brown and Cave, 2010). Apart from
it, different other aspects have also been taken into consideration like night they have spent,
average expense they have done, etc. the tourists destinations which are selected have been
discussed down under:

 UNITED KINGDOM (UK):
Visitors per year 34.3 million in 2014
Income generations $45.3 billion
Average night spent by individual 2
 FRANCE
Visitors per year 84.7 million in 2014
Income generations $55.4 billion
Average night spent by individual 3
 ITALY
Visitors per year 48.6 million in 2014
Income generations $45.5 billion
Average night spent by individual 2
 GREECE
Visitors per year 25 million in 2014
Income generations EUR29.4 billion
Average night spent by individual 3
 INDIA
Visitors per year 22.57 million in 2014
Income generations $120 billion
Average night spent by individual 3

1.2 Statistics to determine tourism destination trends
UNITED KINGDOM (UK)
UK is described as one of the most famous country around the globe because there exists
different reasons which are linked with the same. The ancient history of the country attracts the
individual from around the globe. Further, visitors are attracted towards the natural beauty,
monuments and the historical places which country possess. Moreover, the political stability of
country is also good and there exist democratic style in politics. The standard of living within the
nation is also high and having high economy rate. Further, there was sudden increase in the
tourist arrived in 2014 as compared with 2013 (Martin and Woodside, 2011). Almost 34.3
million has visited UK and in earlier year the number was of around 32.6 million. The trend of
choosing UK as a tourist destination is always in the mind of travellers and every year, people
are coming with their families, friends or for corporate meetings in order to see the immense
beauty of the country.
However, there exist a situation that people in UK tend to spend more on activities like
transportation, power, food and on drinks. If a sudden estimation is made then it is of around £60
pound a week. Moreover, the health and literacy condition in UK is quite good as families are
concerned of their child future and they provide them best of the facilities which will help them
in getting a better life. Furthermore, country also consists of excellent global connectivity, high
standards of living, good healthy food etc (Jung, Ineson and Miller, 2014). These all points
attracts individual towards the particular destination so that individual can spend their leisure
time in good time. The tourists receipt for the year 2014 was around $45.3 billion which is
almost 10% higher as it was only $41.0 billion in 2013.
Further, the major places for tourists attraction were:
Tourist Places in England Number of visitors
Years 2013 2012
British Museum 6701036 5575946
The National Gallery 6031574 5163902
Southbank Centre 5902145 5147896
Tate Modern 4884939 5318688
Natural History Museum 5356884 5021762
Science Museum 3316000 2989000

V&A South Kensington 3290500 3231700
Tower of London 2894698 2444296
Table 1: Tourist places in England
Future trend for the destination: (Travel trends and predictions, 2016)
Years Number of visitors
2017 35.6 million
2018 36.2 million
2019 37 million
2020 37.9 million
FRANCE
France is also in the list of world's most famous tourists destination and millions of
travellers visit the mentioned destination so that they can see the wild beauty of the nation.
France is famous for their seaside resorts, beaches, monuments, gardens, parks, etc. moreover,
tourism in the cited nation have contributed around EUR77.7 billion to French GDP. Of the
given amount, almost 70% was from the domestic travellers and 30% from the international
visitors (Morgan, 2007). Apart from it, tourism is also responsible to reduce the unemployment
within the nation and this sector has generated more number of jobs for individuals as compared
to any other sector. Further, the digits of number of travellers is also increasing year by year and
the number of visitors in France for the year 2013 were approx 83.6 million (Geographic
Landmarks of France, 2015).
Future trend for the destination: (The future of travel and tourism in Europe, 2016)
Years Number of visitors
2017 85.2 million
2018 86 million
2019 87.9 million
2020 89 million

ITALY
Italy is at the 5th position in terms of tourists arrival and for the year 2014, nation have
attracted almost 48.6 million. Italy is majorly famous for their rich art, fashion, culture, different
varieties of food, etc. Apart from it, cited nation also attracts individuals towards their historic
monuments, beaches, monuments, etc. further, the tourism sector in Italy is the fastest growing
one and is one of the most profitable sector and have given estimated revenue of around €189.1
billion to nation (Carlo, 2015). There are different popular destinations within Italy and few of
them are Canals of Venice, Santa Maria del Fiore, Positano.
Tourists are also attracted towards the location because the mentioned nation also stands
in the richest World's Heritage sites in the world. Along with the domestic travellers, the number
of foreign tourists is also increasing at rapid rate.
Future trend for the destination: (Travel trends and predictions, 2016)
Years Number of visitors
2017 49.4 million
2018 50.9 million
2019 52 million
2020 53.7 million
GREECE
Greece is eventually famous for their rich coastlines, beaches, island, historic
monuments, etc. Tourism is playing a crucial role in the development of nation and it is
contributing its best in increasing the GDP and growth of nation. Further, the mentioned country
is also taking the target of attracting more than 28 million travellers for the year 2016 as
compared to 2014 where it was only 25 million.
Apart from it, EUR 29.4 billion income was generated in the year 2014. This amount
government can use for undertaking infrastructural and development work which will
contributed in the growth and development of nation. Various cities like Santorini, Mykonos,
Rhodes, Corfu and Crete are the major tourists destinations of Greece. Moreover, the main
upliftment to tourists came at the time of Athens Olympics (Heeley, 2011).
Future trend for the destination:

Years Number of visitors
2017 29.3 million
2018 30.8 million
2019 32 million
2020 33.6 million
INDIA
The tourism in India is is economically important and it is growing at a rapid pace. For
the year 2015, the income generated from tourists was around $120 million. This industry has
given more than 37 million jobs to employees. Further, almost 22.5 million individuals have
travelled to India in order to see the natural beauty of the country. The number of tourists arrival
has been increased upto 16.5% since the year 2011. There exist different states in the country and
each of the state have some sort of natural beauty which attracts travellers towards the same.
Places like Goa is famous for beaches & Portuguese colonial sites. Mumbai is one of the
largest populous city which is a hub for Bollywood stars. New Delhi is the national capital and
cities like Bangalore is IT hub. Apart from it, there exist different monuments from ancient times
and country is majorly famous for that only (Leask and Rihova, 2010). Further, different
architectural designs also attracts the eyes of customers. Great hospitality service and behaviour
of residents also attracts travellers to stay there for longer duration.
Future trend for the destination:
Years Number of visitors
2017 23.6 million
2018 25 million
2019 26.2 million
2020 27.3 million

TASK 2
2.1 Covered in PPT
TUI group is considered as one of the multinational travel and Tourism Company which
owns different travel agencies, hotels, airlines, cruise as well as some retail stores. While
working as a product development manager in TUI group, it is important for me in order to have
certain knowledge relating to different products and also have to understand the utmost needs
and demands of customers.
Further, I will try to have regular overseas visit so that I will be able to see different
cultural programs and look for identifying the new products as well.
Further, TUI group is seeking their new opportunities of business in Thailand and Mexico.
The description for the same has given in coming slides.
THAILAND
Culture
 Signifying the majestic history of the place, Thailand have many museums.
 These museums belong to different genre such as war history, art, jewellery, earth
science, geography and many others.
 Further, the culture of nation is quite simple and there exist unity among the individual
who resides in Thailand (Carlo, 2015).
 The cultural legacy of Thailand shows some of the major challenges and obstacles which
country sees. Many a time, bad climate of the location also influence the working as well
as transportation facilities.
Social
 Thailand is considered as a most renounced tourist destination which is eventually visited
by large number of individuals from around the globe. Mentioned place is also counted in
the most often visited place in the world.
 Delicious food, excellent cooking and broad varieties of dishes is considered as major
characteristic of Thailand (Heeley, 2011).
 Thai people have some sense of gratitude for their elderly people and they show hint of
respect to their seniors, teachers as well as parents

Physical features
 Tourism in Thailand contributes more than 5% in the economic growth and development
of the nation.
 Apart from it, Thailand was also considered as most visited place in the year 2013 within
the South-East Asia.
 The main source of income for the individual in this country is farming and almost half of
the population is engaged either in farming or some agricultural work (Leask and Rihova,
2010).
 The major crop produced in Thailand is rice and the same is exported throughout the
world which increase the goodwill of the nation in effective manner.
MEXICO
Culture
 The culture of Mexico shows countries past history which also reflects the blending up of
different native culture.
 Mentioned country comprises of residents who are from Spain as well as from other
nations
Social
 Social life in Mexico is quite unique as different groups of the society interact one
another in quite general and informal way (Winiarski, 2005). They have further open
physical contact and greet one another in different manner.
 Different social club of Mexico provides entertainment to individuals in various bars,
disco the ques and the same runs whole night.
 Country also have different 2-3 star hotels, resorts as well as bars which attracts tourists
as well as customer towards in effectual manner
Physical features
 Mexico has different types of national parks, high range of mountains, jungles, national
parks, etc. who possess different types of creatures.
 Mexico is also considered as a country who has high mountain ranges throughout the
world.

 Yucatan Peninsula and Valley of Mexico, etc. are some of the major places which diverts
the minds of tourists to visit these places once in their life.
 TUI can consider these places in order to start their operations. However, cited firm also
need to conduct external analysis effectively with the help of PESTLE.
 This analysis will help firm to know that whether their decision to launch new operation
is successful or not.
 Prior paper work need to be conducted and with this, cited venture will be able to achieve
their goals and objectives
2.2 Comparing features of selected tourist destination with a developing tourist destination
Tourism is considered as important source of generation of income. Nation can generate
more of the income with the help of defining different characteristics and attributes about the
nation.
Also, there is need of identifying different physical, social and cultural factors which are
responsible for making the consumer preference so that they can spend quality of time with their
loved ones to a particular destination.
THAILAND MEXICO
Physical Thailand is generally situated at mid
point in the south-east Asia which is
treated as heart of the region.
Geography of Thailand has different
natural borders and are surrounded by
different neighbouring countries.
Area of Thailand is approx. 514,000 sq.
km.
It is also considered as world's 50th
largest country and equalling Spain.
Nation has tall mountains, dry deserts and
number of national parks along with jungle
which have different creatures
Mexico has the highest mountains and they
are largest as compared to to other nations
Important physical feature of Mexico
comprises beaches, mountains and flatlands.
Yucatan Peninsula and Valley of Mexico
attract most of the visitors towards different
tourist destination of nation.

Culture
Social
Culture of Thailand is usually
incorporated from India, China,
Cambodia, etc.
Individuals belong from different
locations lives together and it shows
that there exists unity among the
residents of Thailand
there exists Buddhist in large number
and there clothing style is known as
chut thai. These clothes are worn by
any class of individuals who belong of
any class or age group.
People respect each other and their
exist harmony between the individuals
living in the country.
Delicious food, excellent cooking and
broad varieties of dishes is considered
as major characteristic of Thailand.
Thai people have some sense of
gratitude for their elderly people and
they show hint of respect to their
seniors, teachers as well as parents.,
Mexico's Culture shows nation's complex
history.
As a result it also reflects nation gradual
blending of different native culture.
Nation has Spanish and Immigrant culture.
Roman Catholicism in the country has now
become the major religion for the country.
Mexico opts very dynamic social life as
different groups of society interact with one
another in quite informal manner along with
physical contract and greetings, etc.
Apart from it, country's night life is also one
of the major part.
Different social club of Mexico gives
entertainment in different bars and disco
theques for whole of the night.
TASK 3
3.1 Appeal of these destinations in terms of the types of tourists visiting them
For comparing the appeal of tourists for current and leading tourists destinations, two
countries undertaken for the same are UK and Nepal. UK is a developed country and Nepal is
developing country where local body is contributing their best in attracting more of the tourist's
arrival (Šerić, 2013).

Comparison of appealing of visitors of tourists destinations
Appealing facts about UK Appealing facts about Nepal
Travel and tourism industry within UK has
shown a significant growth in a decade or so
(English Culture, 2015). Moreover, there also
exists certain downfall which has influenced
the country's image upto some extent.
Nepal is less popular as compared to UK and
many private as well as government
organizations are doing their best in order to
promote the country in the eyes of different
audience whole around the world.
UK has made effective promotion
advertisement about country in both domestic
as well at national level. However, country's
plan to leave the EU will surely impact the
different organization performance and will
also lead into unstable relationship with
different ventures across the globe (Timothy,
2011).
As country is at developing stage, only 8 lacs
tourist visits the place in a year which is much
lesser as compared to UK.
Catastrophe situation with Euro is also
contributory reason for worldwide effect and it
is also influencing currency of UK.
Country is considered as birthplace of lord
Gautam Buddha.
Increase in VAT rate is also influencing the
tourism because the rates have been gone high
from 17.5% to 20%.
There been never a rivalry or clashes between
any ethnic group ever. People live in unity and
with the feeling of patriotism (Mok, Sparks and
Kadampully, 2013).
There are many people who migrate to UK for
future study and reside their only for job as
well. It because country provide better
infrastructural and salary package
In Nepal, there are many tourist destinations
which gives travellers an exciting adventurous
sport which is full of thrill and fun.

PEST analysis of two countries have been discussed down under:
PEST analysis UK appealing facts Nepal appealing facts
Political UK's political environment is
stable and has strict laws which
There exist tripartite agreement and Nepal
is treated as a Federal Democratic
Illustration 1: Thames River, UK
Illustration 2: Nepal- Actual adventure

does not allow any individual to
commit wrongful omissions.
Republic. There exist more corruptions
because politcal parties are not stable and
more than 23 government have been
changed in 23 years.
Economic Economy is still at growing stage
because many a times country
have seen the downturn and it
influences their growth and GDP
(George and Mawby, 2015).
Located in the Himalayas, country is
bordered with China and India. Kathmandu
is the capital of the nation. Country do not
have that stable economy as UK have but it
is at developing stage.
Social The lifestyle followed in UK is
generally the western. Further,
families contribute more in
transportation, education, food and
drinks. Moreover, education is the
first priority because they want
their children's future to be more
stable and secured.
Literacy rate in the nation is quite high and
Nepali is the national language of the
country. Further, the ethno-cultural group
have their own life style, cutoms, rituals,
dress, ornaments and festivals.
Technological UK comprises excellent
infrastructure facilities which help
individual to cover distance in
short time period. Underground
metros, proper diversion of lanes,
highways, etc. are there for easy
connectivity.
Country do not have that much of
technological growth and advancement.
Moreover, routes are also dangerous. Local
body has to take some development steps
in order to enhance the natural beauty of
the country which will help them in
gaining more of the tourists (Zainal, 2012).
3.2 Characteristics of tourist destinations affect its appeal
INTRODUCTION
This present content will focus on particular tourist destination and will appeal on its
cultural physical and social aspects. This will attract more of the customers towards the natural
beauty of the destinations.

It can be assessed that there are different features of tourist destination that affects it appeal
in both positive and negative way. Therefore, it is essential for government to focus upon
developing the tourist’s attractions in order to satisfy the needs of visitors. For instance, the
tourist destination selected is Burma that is treated as a slow developing sector and thus it is
essential for them to develop its own potential by developing within different fields and attracts
tourist’s attentions to visit Burma. There are different tourists visiting in the country in order to
see the natural beauty is small in number because of its current political instability. Therefore, it
is essential for government to develop its power so that they are able to develop the culture and
attract tourist’s attention within the country (Bajs, 2015). Burma is the country that possesses
thousands of Buddhist temple and thus also has beautiful beaches that is nearby Bay of Bengal
and Andaman Sea.
The political condition for Burma is good and their legislative power is shared between
the union state and region. Further, the assembly comprises of 440 representatives. Many of
these representatives are divided into Commander in chief and defence services. Further, the
judicial system of Burma is limited and these judicial are not dependent on executive branch
Culture of Burma is also unique where large mass of population speaks Tibeto-Burman
language. Further, there is also large mass of people who speaks Austro-Tai language. It is also
found from facts that about 80% of the population lives in rural areas. The architecture generaly
reflects nations Buddhist as well as colonial heritage. The traditional houses is generally made of
Bamboo. Further, rice is their staple food.
The economy of country is generally dominated by agriculture which generally
accountable for around 50% of contribution in GDP of the nation. Production has been declined
in earlier times but it is continuously increasing year by year. Burma is also considered as largest
supplier of Rice and opiates throughout the globe.
Further, there are various other places to visit in Burma such as Shwemawdaw Paya,
Ayeyarwady River Cruise, Taung Kalat, Golden Rock, etc. Thus, all these places attract tourists
to visit the country and thus enhance the revenue generation.
Year Number of
Tourist arrivals
2015 4,681,020

2014 3,081,412
2013 2,044,307
2012 1,058,995
From the above table, it can be articulated that it shows how many numbers of tourists had
visited Burma is increasing at a rapid pace and provides better facilities for travellers. For
instance, improving hotel facilities and thus provide food, comfort and safety so that tourists will
be attracted in huge number and thus satisfaction can be attained (Tomlins, 2015). Also,
improving transportation facilities helps in improving Burma as a tourist destination so that
people from around the globe can be attracted towards the destination.
TASK 4
4.1 Analysing issues affecting popularity of tourist destinations
INTRODUCTION
This present content will focus on particular issues which can affect the natural beauty
and growth of the tourist destinations. Certain factors are discussed in this content which will
give reader a clear idea for the same.
While working in TUI Group strategy and Sustainable development team, I come to
know that it is necessary to give travellers best of the experience of their trips so that they will
get best of the reward for the money so invested and it will be worth of the experience for them.
TUI group is quite responsible towards its customers and they have to grow the business in more
stable and appropriate manner.
Further, there exist large number of issues which is usually faced by the destination and
due to this, the country see negative downturn both in terms of tourists arrival and also the
income generated from them (Ferreira Custódio, 2014). The major issues which destination faces
have been discussed down under:
Natural disasters:

The major issues which any destination faces naturally are the natural disasters as one have no
control on them and it badly affects the natural beauty and architectural monuments. These
disasters are highly unavoidable. Natural disasters can be of any type and it majorly includes
earthquake, flood, tsunami at the coastal regions. With their existence, it leads to the destruction
of different types of resources. Losses usually gets increased in terms of human resources,
property and also the natural scenery.
By knowing that country is facing such an issue, people usually neglects to go to
particular destination no matter how good the location is. For instance, if the fact is considered
regrading the Tsunami and earthquake which came in Indonesia and Nepal respectively has
thrashed the natural beauty and created losses in crore for the country (Jayawardena and et.al.,
2013). Therefore, such types of natural disasters can destruct the nation on basis of different
grounds. Apart from it, it also influences the morale and confidence of the people residing there
in. Further, it takes lot more time in order to make things again stable.
Terrorism
Terrorism is the word which is used in broad context as it is associated with all the illegal
activities performed by the individuals so that they can harm the different resources of the
country for their benefits. This kind of issues is major concern for countries as well as for the
organizations who are working globally and working on bringing peace and harmony. Almost
every country suffer from the terrorist activities and government have to take certain steps in
order to reduce the same as they are acting as a restriction in the development of nation.
Moreover, issues like this acts as obstacle in the growth and development of nation.
Global warming and sustainability:
This issue is considered as the latest demand of present world that activities need to be
much more stable within the nature. Moreover, in the present era of advancements of technology
and information, people are getting highly upgraded with the usage of the latest technology .
Further, with increase in population, usage of different means of transport has also increased
which has lead into increase in high amount of emission and harmful particles in air. Tourists
usually suffer from the population and sometimes they take severe disease with them as well.
Apart from it, their exist some positive issues as well in terms of natural beauty, scenery,
architectural designs of particular destination which attracts tourists. These are some positive
points which will enhance the tourist's attraction towards the particular destination. The natural

heritage is the major attraction and due to this, large number of tourists arrive to Burma so that
they can visualise the same in effective manner. Further, there are many monuments which seeks
the interest of the individuals their in and with this country is able to generate more of the scope
and employment with the help of the tourism sector.
4.2 Potential responsible tourism to enhance the host community
TUI is British Travel leisure group who has its effective operations in more than 180
countries and has trust of more than 30 million customers worldwide. Further, the major
responsibility of the group is to enhance and get more of the travellers trust and also give them
valid information regarding the nation's growth and development (Samuel and Agyei, 2006).
Moreover, it is responsibility of TU is to make attractive tour packages which will attract more of
the travellers towards the same. By increasing more of the customers, cited firm will be able to
generate more of the brand image for nation as well as for self and with that more of the income
will be generated for that nation.
Moreover, by conserving the national economy, reducing the wastage of resources and
promoting e-tourism, etc. the nation will get an upfront and more of the tourists will be attracted
towards various destinations. Further, issue like spreading of different diseases can be resolved
with help of responsible tourism. For example, if it is analysed that the disease like Swine flue is
major disease and it is prevailing in whole of the country, then government should undertake
important remedies for the protection of individuals who are living in that country. Host country
should also give sufficient material to travellers like masks as with it, spreading of mentioned
disease can be taken into consideration (Bajs, 2015). TUI is also working for this noble cause
and they are arranging awareness campaigns where experts will convey the message in order to
protect individual from particular disease.
By considering the above scenario, TUI group will develop tour packages for 2 countries
namely Costa Rica and Thailand. Further, to get the audience attraction for the same, tour
operator will promote the same so that they get best of the response from the audience. Attracting
more of the customers will increase organisation revenue, production and profits.
Apart from it, government also apply strict policies regarding arrival of terrorists and
straight order have been given to authority that they should be killed the time they been caught.
This will generate sort of stress in other terrorists as well before entering the nation.

CONCLUSION
From the above report, it is evident that effective and developed tourists destinations
increases the brand image, revenue for the nation. This document also showcase that government
and tour operators gives their best in order to increase growth and development of that nation.
Further, report also reflects destinations which are associated with the range of components such
as the factors affecting the popularity, the different forms of attractions available to the nation,
the global issues affecting tourism of the place and many other related. From the study prepared
on the selected leading destination Thailand and developing destination Nepal, differences are
concluded in the form of number of visitors, popularity and many others.

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