Tourism Industry and Management: A Comparative Analysis of London and Scotland

Tourism international
business and
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The report is on the basis of tourism industry and its management. It includes two
destinations the first destination is London and the second destination is Scotland. The above
report includes the data related to the city. Which includes the city attraction and places which
are tourist attraction. The current trend of tourism in the city and the political stability of the
destination is being described in the report.
MAIN BODY
1) With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global region
with the strongest growth in terms of tourist numbers and income generated by tourists.
(5%)
Region: (please
specify)
London and
Scotland
2017-2018 2018
-
2019
Number of
Arrivals
51.4
Income
generated by
tourists:
66.3 Billion
Arrivals:
2.7 Million
Income
generated by
tourists:
6 Billion
2) Within the identified region choose any 2 tourism destinations (provide the latest tourists
arrival information, and income generated by tourists). Reference your findings (5%)
Destination 1.(please
specify)
Destination 2.(please
specify)
Number of Tourist
arrivals:
London visitors approximate
16.8 Million
Scotland visitors
approximate 2.7 Million
Income generated by
tourists
66.3 Billion
65 Million

3) Looking at the TTI competitive index how do the two destinations rank? What are their
key strengths? (5%)
Destination 1 (please specify country and
ranking)
Key strengths:
1. Huge Ferris Wheel
2.Tower of London
3. Buckingham Palace
Destination 2: (please specify country and
ranking)
Key strengths:
1. Edinburgh Castle
2. Ben Nevis
3.Popular destination for hunting
With reference to your chosen countries conduct the following comparative analysis.
Compare and contrast the 2 chosen destinations to examine:
Their geographical attractiveness (250 words) (10%)
What can the destinations offer in terms of
tourism? Look at the landscape and the
topography of the destinations. Reference
your findings
Destination 1
London is one of world's leading
destination for tourism. It has attracted
over 20.42 million of international
visitors in 2018, thus this makes the
country as globally most international
visited country. There are many art
galleries and museums in London. It
also has several parks for tourists that
include Regent's park, Green park etc.,
The major tourist attraction is Ferris
wheel situated at the bank of Thames
River (Cheer and Lew, 2017). The other
Destination 2
Scotland is the well-developed
destination for tourist. It is seen as clean,
beautiful scenery and unspoilt
destination along with complex and long
history. It also has thousands of historic
attractions and sites. The popular tourist
attraction include Hebrides and
Highlands that are Isle of Skye. Ben
Nevis which is the highest mountain in
UK. It is the popular destination for
hunting grouse and deer.