Tourism Fieldwork: Creativity and Tourist Trail in Paris

This report explores the importance of creativity in tourism and focuses on the creative resources within cities, including the creative industry, creative areas, and creative tourism. The report specifically looks at Paris, the world's most creative city, and provides a creative tourist trail for visitors to explore the city's monuments, museums, and creative areas. The report also discusses the economic impact of tourism in Paris and the city's famous cafe culture, fashion, and art.

Tourism Fieldwork

Table of Contents
Introduction .....................................................................................................................................1
Tourism and creativity............................................................................................................1
The selected city.....................................................................................................................4
Creative Tourist Trail.............................................................................................................7
Conclusion.....................................................................................................................................11
References .....................................................................................................................................13

Introduction
The Tourism field work is activities related to people travelling and staying within places
outside their normal environment for business as well as other purposes. As Tourism field is
generally known for its travel for pleasure within business and spending time away from home in
order to pursuit, recreation, relaxation and pleasure. Tourism is also an activity of movement of
some people that mainly deserves the praise of every human being. This can further also called
the activities and movement of people. This generally means that knowledge, skill and attitude
are some of the important factor in order to providing the standard services and products for
matching the requirements of customers. However, importance of Tourism filed work is
connected from several benefits that brings and involved within role of commercial activities that
mainly creates such demand and growth of many industries. The tourism field work also
contributes towards more economic activities but also assist to generates more employment and
plays a vital role in development. Furthermore, this report is about European major city Paris,
this city is considered as the European most creative city because is also called as street art city.
Moreover, Paris is also referred as the ' city of light' due to its leading role of enlightenment,
fashion and arts (Al-Kodmany, 2020). Apart from this, report in relation of most creative city, as
a trainee working for the destination of marketing organisation, has been asked to develop a
creative tourist trail for the destination that mainly contains the aims to encourage most of the
visitors to explore the city Paris. So,the further report includes, the role and importance of
creativity that comprises the focus on creative resources within cities that includes the creative
industry, creative areas and creative tourism. Also, introduce and choose European city and
provide a background in relation to Tourism and creativity. In addition also present a creative
tourist trail for city, this creative tourist trail should clearly present and interconnected with areas
and places of interest, that provide a brief explanation that include the creative tourist trail. These
are some major important assessment will be further discussed within report.
Tourism and creativity
The creativity and tourism plays an important role in a major Tourism experiences that
can be easily added to the places as well as atmosphere (Alarcón and Cole, 2019). The creativity
is also considered as an attractive policy for strengthening the other creative activities and
outcomes of social, economic and cultural knowledge as well as networking. This also provides
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an economic impact of creativity and innovation by the help of integrating and creativity in
various production of selling as well as activities of promotion. Apart from this, creativity makes
various ways of thinking. That mainly helps to unblock the old patterns as well as habits of
thinking. Furthermore, creativity makes life interesting and fulfilling. The creativity is a way of
living the life that assist to reach to originality and makes the unique connection in between same
and creative ideas (Azcárate, 2020). The creativity in Tourism assist to people within workplace
that mainly do encourages the innovation as well as ideas. However, the importance of creativity
and tourism has been long and underestimated within service activities, due to changes in
tourism practices can be able to generate the significant advantages by the help of motivating the
several changes towards the greater sustainability within supply chain of tourism and other
sectors (8 unforgettable reasons to visit Paris, 2019).
In addition, the innovation in tourism has several faces that involve the innovation of
product with new products as well as services, the process of innovation with new ways of
contributing the tourism services, lastly the innovation of logistic with new ways of supplying
products or services to its customers (Dube and Nhamo,2020). Apart, from this thinking and
innovation is consider as something '' out of box'' because innovation can provide advantages in
relation to increasing efficiency of operations, decrease cost and ease in relation to satisfying
changing requirements of customers. However, this mainly assist the business to be successfully
completion of its strategies. Also consumers obtained an improved relationship that is really
being innovative and creative in tourism sector. However, culture of city have untapped potential
to deliver social, economic and various benefits for city as well as communities. Moreover, this
also enable creative networks to reform and advance the innovation and growth and also it
creates an opportunities for the persons who are unemployed. More generally, The cities and
hubs are more creative economy and plays an important role in harnessing the cultural as well as
creative industries by the help of policies and make able the environments at the local level.
However, the creative tourism has been developed from the cultural tourism as the needs as well
as wishes of people in order to discover something new and changed. In addition, creative
tourism is a new form of tourism that comprise very high potential of changes and contribute the
appearance within tourism sector (Duxbury, 2021).
Paris is considered to the most beautiful European city and considered to be the global
attraction in terms of their art, fashion, gastronomy as well as the in the richness of the culture.
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The city is also considered as the world's most creative city in terms with their culture, street arts
and number of monuments. The city is the 19th century cityscape covered with large boulevards
and the River Seine. The city is also known for their unique and rich cafe culture and the various
beautiful locations for the visitors to visit such as one of the most beautiful location in the Paris
includes the Eiffel Tower which is reason of attracting large number of tourist all year round.
Paris is the city and the capital of France and a European city, it is located at the northern central
part of the country. The city takes the main place in the extreme agricultural part called as the
Paris Basin and it represent one of eight departments of the Ile-de-France administrative area,
this is considered to the most essential centre of the commerce and culture attract large number
of tourist (Fotiou, 2020).
Characteristics of the city
Creative tourism provides various benefits in various sense that assist to protect both
tangible and intangible values. The creative tourism is also one of the most important strategies
in obtaining sustainable tourism by the help of involving the local communities. This is only
possible by adding some creativity to its local assets that engage those new experiences by hand
on community- that is based on several activities and assist to learn some unique experiences
from local people and their sense of places. For many years Paris has been one of the world's
most essential and attractive cities. It is recognised for the large number of opportunities is offers
to the business, for study, for entertainment and for the culture around the globe. These lead to
attracting large number of tourist (Gao, 2019). The city is also considered to be one of the
world's most creative city also in term of literature, painting. It has also enhanced their image
through the centre for education and the intellectual motion. The main resources of the city
includes the monuments, creative building and also the cultural resource of the city. These
resources of the country makes it more creative and helps them in attracting large number of
tourist. It is also growing its resources in terms of their innovation, use of innovation helps the
city to attract large number of tourist in the city effectively also allow them to enhance their city's
brand image also. The resources are the main components of the city holds the richness of the
city (Hillman and Radel, 2018).
Creative industries
Creative industries of the city allows them to enhance their revenue and economy,
creative industries are the constructed in order to create employment opportunities in the country
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also. In case of Paris, as per the IAU the most creative industries in the city includes the sectors
like advertising, Film making, Audiovisuals, photography, architecture, music, performing arts,
art markets, fashion and so on. These creative industries of the city all together makes the city
more creative and attracting. In addition to this the major industry in the Paris includes the
Banking and insurance, auto-mobiles, energy, foods and Luxury items, internet and
telecommunication and so on (Holst, 2018). These all industry are largely contributing to the
growth and development of the economy also creating large number of opportunities in the city.
These creative industries of any country make the overall city creative and attractive.
Creative Areas
There are number of creative areas included in the city which makes it more creative such
as the Montmartre, this is such a creative place which allows the tourist to sit and write in the
corner of the Sacre Coeur Basilica also create a canvas and paint what is seen from their. It is one
of the hidden creative areas, specially famous for the artist who likes to be be alone and enjoy
their own time. Another creative area of the paris is the Tuileries Garden, after visiting the
Louvre Museum , tourist can people watch to the heart's content which is the great source of
inspiration for the tourist. These creative areas allows the tourist to find their own creativity
along with and leading to getting the best exposure out of their trip. The creative tourism is the
sum total of the creative resources offered by the city to their tourist, creative industries available
in the city enhancing the overall economy of the city also offering large number of opportunities
for the insider and the outsiders equally also the various creative areas and tourist hotspot
available for the tourist. Paris has all these creative elements, makes them attract large number of
tourist effectively. Availability of all these also make the city the world's most creative city also
(Huang and Pearce, 2019).
The selected city
The chosen European city is the Paris, which is the world's most creative city attracting
large number of tourism all round the year. Paris is the main hotspot of the tourism from the
early ages due to its richness in the culture, art, literature and beautiful monuments. Tourism in
Paris is considered to be one of the major source of the income for the city. It is analysed that in
the 2018 around 17.95 million tourist visited the city. The top most visiting place of the city
includes the Notre dame which has recorded around 12 million visitors in the 2017, Disneyland
Paris, Sacre Coeur, the Versailles Palace, Eiffel Tower and so on. The large number of tourist
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who have come to the city as the visitors are the Britishers, Americans, German, Italian and
Chinese also. Tourism has helped the city in enhancing their revenue and also enhancing the
overall economy of the city. The tourism of the city has also offered more than 18.4 percent of
job opportunities to the workers effectively. Large number of workers were engaged in the
tourism related sectors in the city. In addition to this in the year 2014 visitors to Paris spent
around 17 million dollars which has benefited to the overall economy of the country. This lead to
making the tourism the major source of the income for the city. Managing the tourism also allow
the city to attract large number of tourist in the city. The another factor is the creativity of the
city which helps in attracting large number of tourist in the city effectively. Paris is one of the
most attractive and popular travel destination around the globe because of its beautiful
architecture, its wealth of art and culture and also its artistic creation that lead to creating strong
impression on the tourist (Huynhand Piracha, 2019).
Mainly it is famous for its cafe culture, the Eiffel tower, the louvre, Notre Dame, the
Moulin Rouge, Pastries, and also the fashion. It is known for the its beauty, elegance and mostly
for being a romantic city also. The capital of the city French is known as the City of Light, with
most of the person assuming that this name has come from the twinkling lights of the Eiffel
tower from the graceful movement of the bank of the seine at the night time. But in reality this
name came from the mid 17th century when Louis XIV installed the lanterns on every road in the
Paris city in order to gain the faith of general public in the law and order effectively. This lead
the city to be known as the city of Light. The city has given many famous poets, philosophers,
scientists and engineers which has largely contributed in the enhancement and development of
the city. It is attracts large number of customers through the year from around the globe. The
things that makes the city most famous and attractive includes (Le Gallou, 2018).
A city of monuments
Paris is a city of monuments because of its size and also richness of various architectural
heritage present in the city. One of the most famous monument of the city is the famous Eiffel
Tower, the Iron Lady which is recorded most number of visitors throughout the city. With close
to this is the another unique Monument Arc de Triomphe that attract tourist with its beauty
specially in the summer days. Also the Notre Dame Cathedral another masterpiece made by the
Gothic architecture which allows the tourist to appreciate the sculptures available. In addition to
this Sacré-Cœur Basilica one of the most famous place in Paris inspiring writers and film makers
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allowing beautiful view of the city. Another reason for choosing this Paris is that, it is the city of
unique squares such as Place de la Concorde having two large fountains, rostral columns and
also the beautiful Luxor Obelisk, the place de la Bastille. In addition to this the Place de l'Opera
attributing the most famous Opera Garnier. This famous monuments of the city helps in
attracting large number of tourists throughout the year and also makes the city attractive and
creative. With its creativity the city has managed to be the top tourist hotspot for the tourism
every year (Lo, 2018).
A city of Museums
The another things that makes the city famous and creative are its famous museums. The
has large number of famous and beautiful museum which makes the city the home to a richness
of museums. Such as the most famous Louvre museum, which is the world's second largest art
museum, it is mostly famous for its glass pyramid including around 35000 works of art in 8
various units and not less than 60,600 m square of rooms housing. It is also famous for being the
home of the Mona Lisa. The another museum that makes the city famous is the Musee d'Orsay,
which is an old train station including a significant clock, it is mainly including the artistic
collection attracting large number of artist and tourists from around the globe. In addition to this
the another famous museums of the city includes the Musee du Quai Branly which is famous for
the exhibitions, showcasing the art and culture of other cities around the globe. Also the Head for
La villette which allows the young and old to enjoy the magic of science and images. There are
number of museums in the city which makes the city the top most creative city around the globe .
The city holds a richness of wealth in terms of unique museums and monuments from centuries
(Moore, 2019).
The Parisien Art of Living
The another factor that attracts towards the city is their Parisien art of living. The city's art
of living gives a rich vibes and experiencing great sense of pleasure all round. As visiting city
remain incomplete without fully enjoying its emblematic. Enjoying the coffee in one of the cafe
of the Paris or a trying their speciality such as the Saint Michel, Fallafels and the Brittany
biscuits allows the visitors to experiences the richness of the city. The city is also famous for
their night life. There are number of things for the visitors to visit in the city as it has number of
things to offer to the visitors which will lead having great experience. In addition to this the city
is also offering unique local places in the city and is considered to be famous for the fashion,
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which the leads the city to be known as the capital of fashion and shopping. Exploring the local
places of the city also helps the tourists in having great experience also. The number of creative
monuments, museums and rich vibes of the local place of the city was the main reason behind
choosing this Paris as the creative city. Also the city is considered to be one of the top most city
visited by the tourist throughout the year. In addition to this the capital of the city France has
large number of UNESCO world heritage sites such as the medieval towns, castles, religious
building and so on (Outón, 2019).
Creative Tourist Trail
Destination management is defined as the process or managing and handling all the
activities related to a particular destination through the use of effective coordination process. It
mainly includes handling the marketing, local accommodation facility of the city, tours, events
organised and various attractions places as well as the transportation facilities. Managing all
these allows the city to offer unique experience to their tourist. It is mainly the responsibility of
the destination management organisation to offer unique experience to the tourist on their visit to
the city. Also enhancing the benefits through effective utilisation of both demand and supply.
The destination management organisation generally includes the members like government, local
business organisation, and the various travel industry of the country. The destination marketing
organisation which is also same as the destination management organisation focus on attracting
large number of tourist in the city through making them aware of the city and unique things it has
to offer to the tourist. It is basically the activity of promoting a particular place among the target
tourist using various tools and techniques. The number of tools and techniques used by the
organisation includes the advertising, content marketing, various social media platforms,
experiential marketing and so on. Use of all these tools allow the organisation to effectively
promote a particular destination among the tourist and helps in attracting them also (Pamukcuand
Sariisik, 2020).
The destination marketing organisation plays an very important role in adding the value
to the particular destination through the use of effective promotional strategy. The stakeholders
inside the local tourism industry like hotels, travel companies and other business organisation
largely contribute in enhancing the promotional strategy of the destination organisation
effectively. The destination marketing organisation of the Paris helps in effectively promoting
the place among the tourist around the globe, it helps in highlighting the most famous places of
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the city which makes the visitors to get attracted to those place more. It also helps in managing
the marketing, local accommodation of the city make the tourist visit more convenient and
smooth. This also helps in managing the tour and transportation of the tourist in the city.
Destination marketing organisation of the city plays an essential role in building strong image of
the city among the tourist. As per the destination management organisation of the Paris, the most
creative areas and places of interest are mentioned below:
The Eiffel Tower
The Eiffel Tower is one of the most famous monument of the city attracting large number
of visitors around the globe. It is also one of the most visited monument in the most. The tower
was designed by Alexandre Gustava Eiffel in 1889 for the Paris exhibition, supposed to be in
place for just 20 years back then. It is considered to be the most romantic destinations. It is
approx 1000 feet high in the Champ de Mars part with the most photographed tourist attraction
from around the globe. Visitors can get the excellent view of the city also enjoy their dinner in
the excellent restaurants within the tower also (Shindeand Olsen, 2020).
Notre Dame
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Another most famous area in the Paris is the Notre Dame, it is considered to be one of the
most fine work by the Gothic architectures in Europe back then also the most famous churches
around the globe. It is also located in the heart of the Paris. This was founded in 1163 by King
Louis lX and Bishop Maurice de Sully, the construction of this tower took almost 150 years. This
13th century monuments allows the visitors to enjoy the rose windows, Gothic carvings, number
of great sculptures and collection of relics also (What is Paris Famous For, 2019). This area
attracts large number of visitors throughout the years which leads to enhancing and developing
overall economy of the city. With the large number of visitors this areas comes under the creative
places of the city (Towner, 2018).
The Arc de Triomphe
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The Arc de Triomphe is considered as the essential national symbole of the capital of the
city. It is also one of the most easily recognised monument by the visitors located at the top of
the Champs Elysees. This monument is basically for the respecting the lives of the brave ones
who died in the French revolutionary and Napoleonic wars (Top Tourist Attractions in Paris,
2021). The visitors can go to this arc through an underground passage and from the top of the
monuments they can enjoy the beautiful view of the city specially the other beautiful monuments
and other buildings. It is located at the heart of the most beautiful and famous roundabout known
as the L'Etoile. This creative area also attract large number of tourist throughout the year.
The Louvre
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Another the most beautiful and creative place to visit in Paris is The Louvre museum, it is
one of the most splendid museum, being the home for around 400,000 various objects including
paintings, different sculptures, mummies, musical instruments and various metalworks.
Attracting large number of visitors showcasing the display in around eight various units around
the museum. Its creativity and availability of various unique objects makes the museum famous
among the tourist.
These all creative areas of the city makes it one of the most creative city among the
tourist, creativity plays an most important part in the attracting tourist to a particular place. As
the creativity is the important factor which lead them to have unique experience at a particular
place. In case of Paris, not only the famous like mentioned above, but the local areas like Les
Halles, Montparnasse and also the local parks like Jardin des plantes, Jardin des Tuileries, Jardin
du Luxembourg and many more are also part of the creative areas and helps in offering unique
experience to the tourist. Creativity of the city continuously makes the city to be the most
creative city among the tourist.
Conclusion
Creative tourism provides various benefits in various sense that assist to protect both
tangible and intangible values. The creative tourism is also one of the most important strategies
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in obtaining sustainable tourism by the help of involving the local communities. This is only
possible by adding some creativity to its local assets that engage those new experiences by hand
on community- that is based on several activities and assist to learn some unique experiences
from local people and their sense of places. Also, this report assist to analysed the role of
creativity in tourism that mainly comprise of putting new ideas and creating sense within tourism
industry. The changes in tourism sector can also generates the significant benefits by do
motivating the changes towards and providing the greater sustainability within tourism and its
supply chain as well as in other sector. Apart from this, it has been also discussed about the most
creative city Paris and its background in relationship of Tourism and creativity that is related
from tourism, visitor statistics, The presence of creative industries as well as what are the
creative experiences of Tourism. Also, within this report it has been discussed the creative tourist
trail that assist to clearly will represent and interconnected with creative ideas and places of
interest that mainly helps to provide the sources of materials and explanation to how customers
will engage in tourism.
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References
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Gao, S., 2019. Aspiring to be global: Language and social change in a tourism village in China.
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Holst, T., 2018. The affective negotiation of slum tourism: City walks in Delhi. Routledge.
Huang, K. and Pearce, P., 2019. Visitors' perceptions of religious tourism destinations. Journal of
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Le Gallou, A., 2018. From urban exploration to ruin tourism: a geographical analysis of
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Lo, C.T., 2018. Tourism experiences, visitability and heritage resources in Saint Louis,
Senegal. Journal of Heritage Tourism, 13(1), pp.1-14.
Moore, A., 2019. Destination anthropocene: Science and tourism in the Bahamas (Vol. 7). Univ
of California Press.
Outón, S.M.T., 2019. Gentrification, touristification and revitalization of the Monumental Zone
of Pontevedra, Spain. International Journal of Tourism Cities.
Pamukcu, H. and Sariisik, M., 2020. Suggestions for standardization of halal tourism in
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Shinde, K.A. and Olsen, D.H. eds., 2020. Religious Tourism and the Environment. CABI.
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Online
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8 unforgettable reasons to visit Paris, 2019 [Online] Available through;
https://www.worldpackers.com/articles/reasons-to-visit-paris
What is Paris Famous For, 2019 [Online] Available through; https://bucketlisthq.com/what-is-
paris-known-for/
Top Tourist Attractions in Paris, 2021 [Online] Available through;
https://www.touropia.com/tourist-attractions-in-paris/
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