Tourism in Goa

Running head: TOURISM IN GOA
Tourism in Goa
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1TOURISM IN GOA
Executive Summary
The main purpose of this report is to discuss about the tourist market segment in relation to
the destination Goa. The report also throws light on the transport development that has helped
in developing the destination. The report also talks about current trends pertaining to
development that has influenced development of Goa. The report also talks about the risks
that should be considered by the destination managers. The report also talks about effect of
the social media on marketing of the place and two visitor experience sectors in relation to
the destination.

2TOURISM IN GOA
Table of Contents
Introduction................................................................................................................................3
Tourist market potential.............................................................................................................3
Transport Development..............................................................................................................4
Accommodation Development...................................................................................................5
Risk management.......................................................................................................................6
Social media influence...............................................................................................................7
Visitor Experience Development...............................................................................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

3TOURISM IN GOA
Introduction
Tourism refers to travel that is undertaken for the purpose of pleasure or for
conducting business. Tourism plays an important role in attracting and accommodating the
tourists and it has implication for the economic development of a country (Kansal and Walia
2018). The state of Goa is located in Southern India and it is situated in region that is also
known as Konkan. It has Maharashtra in north and it has Karnataka to east and the south. It is
the smallest state within India in terms of area and it is fourth-smallest in terms of the
population. There are many international along with the domestic tourists who visit the place
of Goa in every year for the sand beaches and for the natural beauty of the place. This report
discusses about the tourist market potential and the transport development of Goa. The report
states that leisure tourists comprise of a large segment of the tourists who visit the place so
that they can enjoy a break from the mundane routine of their life. The report also discusses
about the current trends in relation to the accommodation development that influences the
development of Goa. The report also talks about the potential risks along with crisis which
should be laid stress on by the destination managers. The report also lays stress on influence
of the social media that helps in marketing of Goa. The report also talks about the visitor
experience sectors pertaining to Goa.
Tourist market potential
Market potential refers to estimate pertaining to sales of a product or that of a service.
The emerging market segment that can prove to be an appropriate market for Goa are the
leisure tourists. The leisure tourists undertake the travel for the purpose of excitement and it
helps in providing relaxation to the tourists. The leisure tourists visit Goa so that they can
rejuvenate and enjoy break from that of mundane routine of the life. The leisure tourists visit
Goa so that they can stay in hotels and the resorts (Henthorne and George 2017). The leisure