Tourism in Goa

This report discusses the tourist market potential, transport development, accommodation development, risk management, social media influence, and visitor experience development in Goa. It explores the current trends and potential risks in the tourism industry in Goa. Find study material and solved assignments on tourism in Goa at Desklib.

Running head: TOURISM IN GOA
Tourism in Goa
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Executive Summary
The main purpose of this report is to discuss about the tourist market segment in relation to
the destination Goa. The report also throws light on the transport development that has helped
in developing the destination. The report also talks about current trends pertaining to
development that has influenced development of Goa. The report also talks about the risks
that should be considered by the destination managers. The report also talks about effect of
the social media on marketing of the place and two visitor experience sectors in relation to
the destination.

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Table of Contents
Introduction................................................................................................................................3
Tourist market potential.............................................................................................................3
Transport Development..............................................................................................................4
Accommodation Development...................................................................................................5
Risk management.......................................................................................................................6
Social media influence...............................................................................................................7
Visitor Experience Development...............................................................................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

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Introduction
Tourism refers to travel that is undertaken for the purpose of pleasure or for
conducting business. Tourism plays an important role in attracting and accommodating the
tourists and it has implication for the economic development of a country (Kansal and Walia
2018). The state of Goa is located in Southern India and it is situated in region that is also
known as Konkan. It has Maharashtra in north and it has Karnataka to east and the south. It is
the smallest state within India in terms of area and it is fourth-smallest in terms of the
population. There are many international along with the domestic tourists who visit the place
of Goa in every year for the sand beaches and for the natural beauty of the place. This report
discusses about the tourist market potential and the transport development of Goa. The report
states that leisure tourists comprise of a large segment of the tourists who visit the place so
that they can enjoy a break from the mundane routine of their life. The report also discusses
about the current trends in relation to the accommodation development that influences the
development of Goa. The report also talks about the potential risks along with crisis which
should be laid stress on by the destination managers. The report also lays stress on influence
of the social media that helps in marketing of Goa. The report also talks about the visitor
experience sectors pertaining to Goa.
Tourist market potential
Market potential refers to estimate pertaining to sales of a product or that of a service.
The emerging market segment that can prove to be an appropriate market for Goa are the
leisure tourists. The leisure tourists undertake the travel for the purpose of excitement and it
helps in providing relaxation to the tourists. The leisure tourists visit Goa so that they can
rejuvenate and enjoy break from that of mundane routine of the life. The leisure tourists visit
Goa so that they can stay in hotels and the resorts (Henthorne and George 2017). The leisure

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tourists have money at their disposal and they visit the place so that they can relieve
themselves from the burdens of life. The place Goa is famous for the beauty and people visit
the place so that they can enjoy themselves in the pace and the solitude of the place. The
coasts of Goa are popular for the picturesque setting of the sand, sea and the surf. The sandy
beaches of Goa provide the place with charm that helps in attracting a large number of
tourists. There are various beaches in Goa like the Baga, Calangute and the Anjuna that acts
as a perfect canvas for that of sunrise along with the sunset that helps in attracting the
tourists. The leisure tourists visit the holiday destination and spend quality time along with
one’s partner. The leisure tourists visit the place so that they can try out the adventure sports
in the holiday destination (Pawaskar and Goel 2017). Beaches and the night camps of Goa
provide place for the tourists that helps the people in the celebration of golden moments.
Party culture of Goa helps in attracting the people who travel with the friends so that they can
enjoy themselves. There are “ashrams” within Goa that are visited by the tourists so that they
can seek good health. In the earlier times, the people were guided by the saints. The yoga and
the meditation that is practised in Goa helps in providing relaxation to the tourists who visit
the place. They can relieve themselves from the drudgery of their life and Goa helps them in
maintaining their mental equilibrium.
Transport Development
There has been significant development in relation to rail travel within Goa that has
come up with commissioning of Konkan Railway line. It has reduced the rail distance that
helps in the growth of tourism. The rail circuits being easily formed in between Goa,
Karnataka and the Maharashtra that has fomented the growth of the aspect of tourism within
Goa. The airline services of Goa are carried out with the help of Dabolim Airport that is
situated around 30 km away from that of the capital of Panjim (Pawaskar and Goel 2016).
Goa has an efficient transport system as the government of the city has implemented

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comprehensive mobility plan that can help in developing the state. Special Purpose Vehicle
(SPV) has been formed under that of smart city mission who have drawn up a mobility plan
which comprises of waterway transport and the freight movement. The government has made
low-carbon mobility plan that caters to the needs of the tourists (Kansal, Walia and Goel
2015). The plan has provided direction that has helped in the development of the transport
infrastructure within Goa. Public transport in Goa mainly consists of the private buses that
helps in linking the towns to the rural areas of Goa. There are a large number of
autorickshaws in Goa that helps the tourists in Goa. The motorcycle taxi is a mode of
transportation in Goa that helps the tourists in travelling from one place to another in Goa.
There are ferry boats in Goa that helps in the travelling of the tourists within Goa (Karmali
and Ramesh 2015). The leisure tourists who visit the place can easily travel with the help of
the varying modes of the transport that proves to be extremely convenient for the tourists.
Goa has a dense network without any kind of bottlenecks pertaining to transport that greatly
helps the tourists within Goa. Technology is used in relation to the mode of the transportation
within Goa that greatly works to the benefit of the tourists.
Accommodation Development
The current trends in relation to Accommodation Development has influenced the
development of Goa. Growth is the main objective of a business and the hotels want to grow
with the passing of the time. Accommodation facility is an important component in relation
to tourism products. The deficiency pertaining to accommodation can deprive tourists for
visiting the tourist destinations. There are different kinds of category pertaining to
accommodation within Goa like the budget hotels, mid-range hotels, up market hotels and the
rental hotels for the long term within Goa. The budget hotels help in serving the needs of
budget-minded traveller and it provides furnished rooms at a low cost to the tourists. There
are mid-range hotels within Goa that are found throughout Goa and they comprise a large

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part of that of available accommodation. There are various Charter tourists who come from
Europe and the tourists can take accommodation in these hotels that helps in serving the
demands of the tourists. There are many up market hotels in Goa which can be found in the
major towns that helps in serving the needs of the tourists of Goa. The tourists who visit the
place want the hotels that are of international standard that can serve the tourists. The resorts
have the restaurants that has various kinds of cuisines and gym facilities that helps in serving
needs of the tourists. There are many travellers specially the foreigners who want to spend a
large amount of time in a particular location that can help them in enjoying the serene beauty
of the holiday destination of Goa (Pawaskar and Goel 2016). These kinds of tourists want to
rent the house for a month so that they can enjoy the beauty of Goa. The tourists stay together
that plays an important role in bringing down cost.
Risk management
Goa has potential risks along with crisis that should be considered by the destination
managers for increasing the popularity of the holiday destination. The tourism within Goa
takes place in the coastal areas of that of Bardez, Tiswadi along with Marmugao. These
places have undergone environmental problems that has been brought about with the onset of
tourism in Goa. There has been unintended development in relation to buildings in the river
front along with the beaches that creates environmental problems for the tourists in Goa
(Mason 2015). There has been cutting of the trees on that of the large scale that has degraded
the natural environment of Goa. There has been development that is undesirable around that
of the historical sites of Goa that poses risks for that of the popular holiday destination (Smith
2015). Excavating the sand from the beaches of Goa has caused problems pertaining to soil
erosion along with land slide. The destination managers in Goa should consider the fact of
construction activity which is unplanned beside the rivers along with the beaches. Charter
tourism within Goa has paved the way for many kinds of cultural problems pertaining to

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racism along with that of nationalism. The destination managers of Goa have to think about
the dearth of the drinking water facility which is at tourist spots (Hung, Lee and Huang
2016). The risk that destination managers should think about pertains to lack of the system of
the transport facility in between Margao Railway Station and to the bus stand. The condition
of the roads are very bad in Goa and this should be thought about by the destination managers
of the place.
Social media influence
Social media influence refers to a term that helps in describing the ability of an
individual for affecting the thinking of other people within the ambit of the social online
community. Social media has helped in providing the business of the present age with the
unprecedented growth by taking recourse to communication. The organisations related to
tourism can make benefits from the opportunities which is offered by the social media. Social
media can play a role in evolving relationship with customers into that of a networked
process pertaining to innovation. The tourism organisations in Goa shares the photo over the
platform of social media that helps in popularizing the destination in front of the other people.
The social networks are used by the government of Goa like the Facebook, Twitter along
with Linked In that helps in connecting the people with the destination with the use of the
online platform (Minazzi 2015). The relationship networks helps in connecting the people
with Goa that helps in the aspect of relationship building. The existence of different media
sharing network like Instagram, Snapchat and the Youtube helps in sharing the live videos
and the photos (Harrigan et al. 2017). The media sharing networks has provided the people
with a place with the help of which they can gather more knowledge regarding the popular
tourism destination. There are different kinds of discussion forums like Reddit that helps in
the arena of market research. The social media platform of Pinterest proves to be highly

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effective in relation to driving the brand awareness and bring about the engagement of the
customers (Kiráľová and Pavlíčeka 2015).
Visitor Experience Development
The visitors of Goa in the course of travel look for enriching experience that can help
in providing satisfaction to the visitors. The destination in the present age want to develop the
products which are demanded by the present day customer. The visitor experience sector that
is popular in relation to the holiday destination and helps in drawing a large number of
tourists from across the world are the tourists who are interested in the water sports. There are
various kinds of water sport activities like water skiing, scuba diving along with the banana
boat ride that helps in providing a enriching experience for serving the consumers of the
holiday destination. The water sports helps in providing sense of the freedom to the tourists
and it helps in providing a thrilling experience for that of the tourists (Boniface, Cooper and
Cooper 2016). The young travellers who visit the place for the sake of adventure can take
recourse to sports activities like that of wakeboarding, kayaking along with windsurfing that
helps in providing a unique experience to the visitors of the place. The adventure lovers who
visit the place can enjoy the tourism experience with the help of scuba diving and white water
rafting the memories of which stay etched in the memories of the tourists. The visitors in Goa
feels attracted to the place due to the exquisite appeal of the churches that helps in drawing
the attention of the traveller. The people visiting the place gets knowledge about the history
of the gods by visiting the beautiful churches of the place. The enchanting churches of the
place helps the people in knowing about the unique heritage of the place. The architectural
marvels of the place helps in drawing foreigners and the tourists who visit the place so that
they can get acquainted to the rich cultural heritage of the place. The churches helps in
revealing the battles that had been waged that can help people in getting a thorough idea
about the history of the place.

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Conclusion
Tourism is indicative of travel which an individual undertakes for getting pleasure or
for the purpose of a business. Tourism attracts tourists and it has influence on the
development of a country. Leisure tourists travel the place so that it can serve their needs of
getting enjoyment. Leisure tourists want to visit the place so that they can enjoy a break from
the normal course of their life. Leisure tourists who visit the place stay in the hotels and in the
resorts. Leisure tourists have money with them and the reason of their visiting the place is
relieving themselves from the stress of their everyday existence. There has been development
pertaining to rail travel by the commissioning of that of Konkan Railway line. This has led to
reduction in rail distance that has helped in the development of tourism. Rail circuits have
been formed in the present age in between the Goa and the Karnataka that adds to the
convenience of the tourists visiting Goa. Airline services have also been developed in Goa by
taking the help of Dabolim Airport which is situated 30 from capital. There are various kinds
of accommodation facilities in Goa that acts to the benefit of the tourists. Budget hotels helps
the travellers who are budget-minded and they can stay within the hotels at that of a low cost.
There also exist mid-range hotels that proves to be useful in serving needs of tourists. The
buildings have developed in Goa along the river front that gives rise to problems for tourists
visiting Goa. Tress have been cut down that has eventually resulted into degrading natural
environment of the place. The historical sites of the place has been destroyed owing to
undesirable development in the place. The tourists can enjoy the water sports activities that is
instrumental in providing novel experience for tourists visiting the place. Water skiing along
with scuba diving provides unique experience for that of the visitors. Visitors of Goa gets
drawn to the place for the unique appeal of churches that draws attention of traveller.
Architectural marvels draws the foreigners and it helps them in knowing regarding cultural
heritage of place.

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References
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of
travel and tourism. Routledge.
Harrigan, P., Evers, U., Miles, M. and Daly, T., 2017. Customer engagement with tourism
social media brands. Tourism Management, 59, pp.597-609.
Henthorne, T.L. and George, B.P., 2017. The Role of Eco-Cultural Attractions in ‘Perception
Engineering’: A Case Study Conducted in Goa, India. In The Customer is NOT Always
Right? Marketing Orientationsin a Dynamic Business World(pp. 668-671). Springer, Cham.
Hung, W.L., Lee, Y.J. and Huang, P.H., 2016. Creative experiences, memorability and revisit
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Mason, P., 2015. Tourism impacts, planning and management. Routledge.

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